Malmö 2 July 2015 raises DKK 200 million and continues

Malmö 2 July 2015 raises DKK 200 million and continues growth path
Sampension, Friheden Invest and a group of current shareholders invest DKK 200 million in ecommerce company BZT Fashion, which owns and operates The capital injection
strengthens the company's growth opportunities in the attractive e-commerce market for adult and
children’s clothes in the mid and premium segments. is the fastest growing fashion e-commerce company in the Nordics with an annual
revenue growth of around 70% since 2011 and a strategic goal of being among the three largest
players in the market. In 2015, revenue is expected to exceed SEK 1 billion with a positive result.
“ has a skilled management team and a platform that can make the company a
significant player within fashion in the Nordics. They have simultaneously established good
processes and systems to the benefit of customers. That is why we have chosen to invest in the
company,” said Niels Martinsen, Friheden Invest.
“ is a well-run company with an experienced management, which has been able to
exploit the opportunities within online fashion. We have been following for a number of
years through our cooperation with Sunstone Capital, and we consider a long-term
investment in our portfolio of unlisted companies. A strong foundation for continued growth has
been laid,” said Bjørn Kroghsbo, Senior Portfolio Manager at Sampension.
The group of owners now include, among others, Sunstone Capital, Verdane Capital VII, ECCO
Holding, Sampension, Friheden Invest and the company’s management. A number of the current
shareholders have chosen to take part in the capital increase.
”We are pleased to welcome Sampension and Friheden Invest as new investors in the company,
and we are looking forward to continuing the growth, creating a profitable business and meet both
their and our expectations,” said Hermann Haraldsson, CEO at BZT Fashion and
Venture fund Sunstone Capital has been a shareholder since 2009.
”We have been following closely how the company has grown from a one-digit million revenue
business to a billion revenue business. The great interest for in relation to the capital
increase confirms that a strong and valuable company has been created,” said Jimmy Fussing
Nielsen, Managing Partner at Sunstone Capital. has more than 300 strong brands in its portfolio of clothing, shoes, bags and
accessories. The market for online fashion grows by 15-20% annually, and expects to
see significant consolidation in the sector in the coming years.
”We offer a large and yet manageable selection of the leading brands – and we make it easy and
safe to shop online. It is clear from our sales and testimonials that our offering is valued by
consumers. That provides us with a solid foundation for continuing the company’s rapid and
profitable growth,” said Hermann Haraldsson, CEO at BZT Fashion and
For further information, please contact
Hermann Haraldsson, CEO at BZT Fashion and, cell +45 2094 0395
Niels Martinsen, Friheden Invest, +45 4594 6610
Bjørn Kroghsbo, Senior Portfolio Manager at Sampension, cell +45 45 4032 4888
Jimmy Fussing, Managing Partner at Sunstone Capital Technology Ventures, cell +45 2712 8221
About (BZT Fashion) sells fashion wear, shoes and accessories online. The company offers more than 300
leading fashion brands. is owned by BZT Fashion, which also operates e-commerce
solutions in Europe for ECCO and Day Birger & Mikkelsen. BZT Fashion manages all processes in
e-commerce – front-end, back-end, logistics and warehousing, payments and customer service.
The company is located in the Oresund region with Danish management, approximately 140
employees at its headquarters in Malmö and approximately 100 employees at the warehouse in
Ängelholm. Currently, 24 nationalities are represented among the company’s staff. The company is
owned by, among others, Sunstone Capital, Verdane Capital VII, ECCO Holding, Sampension,
Friheden Invest and the company’s management.
About Sampension
Sampension manages industry-wide pension schemes for around 300,000 Danes. The majority of
clients are employed in municipalities or central government, but Sampension also manages
pensions for a number of private sector employees through company pension-schemes.
Sampension manages assets of approximately DKK 257 billion and is Denmark’s third-largest
pension fund.
About Friheden Invest
Friheden Invest is a family-owned company, which owns, among other things, 42% of the listed
company IC Group A/S. The company is behind brands such as Peak Performance, Tiger of
Sweden, Saint Tropez, By Malene Birger and Designers Remix Collection.
About Sunstone Capital
Sunstone Capital is a partner-owned venture capital investor established in 2007 by an
international team of experienced entrepreneurs, executives and investment professionals.
Sunstone Capital focuses on developing early-stage Life Science and technology companies with a
strong potential for achieving global success in their markets. With more than DKK 5 billion in funds
under management, Sunstone Capital is one of the leading venture capital investors in the Nordics.