Cross-Cultural Management 1

Wirtschaftswissenschaftliche Fakultät
BWL und Industriebetriebslehre
Wie typisch “deutsch” sind sie?
How much of a “typical” German are you?
What’s your Cultural Profile?
Wie sieht Ihr kulturelles Profil aus?
Entdecken Sie Ihre Gemeinsamkeiten mit über 100 Kulturen.
Find out what you have in common with 100 cultures.
Prepare yourself for the International Business front.
Seien Sie vorbereitet für internationale Beziehungen.
Cross-Cultural Management 1
im Sommersemester
Culture is a fundamental feature of business life, and it is manifested most obviously in the role of
multi-national companies, especially in modern nation-states. This course examines the nature
and influence of culture throughout the spectrum of international business. Is a nation’s
culture its blueprint for survival? Where does culture originate? How does it affect our daily lives?
These are some of the questions we will examine in this course.
The course is organized in weekly classes. In order to understand the correlations between
culture and international business, we will study the universal elements of culture. We begin by
looking at the origins of culture. In particular, we will review the roots and routes of culture and how
culture is influenced by climate and religion.
The seminar continues with cross-century worldviews, cultural spectacles, cultural black
holes and cognitive processes such as language and thought. Lastly, we reflect on culture
and globalization, Empires – past, present and future.
The course challenges students to think more deeply about what they have learned in the other
international business subjects and further develop a better understanding of some central issues
in corporate communications, brand management, corporate diversity and post merger
Available for the first time to German Universities, students will have the unique opportunity to
create their own Individual Cultural Profile. In addition, this seminar is filled with in-class exercises
as well as on-campus activities such as foreign student interviews in German or English.
What students are saying…
“I personally think that the seminar was a great experience and very different compared to other university
lessons. I really think that I am well prepared to what concerns intercultural situations. I also appreciate the
speeches of the guest speakers and that they had the time in order to give us important facts about their own
foreign experiences. The case trains on WueCampus were very useful in order to practice for the exam.”
“Ich fühle mich definitiv besser auf interkulturelle Situationen vorbereitet. Insbesondere durch Rollenspiele
und andere Lehrmethoden, die aktive Mitarbeit & Einfühlungsvermögen verlangten, bekam ich eine
Vorstellung von Ideen und Verhaltensweisen, die von meinen eigenen abweichen. Das Seminar hat mein
Interesse vor allem an der Frage geweckt, wie ich das Wissen um kulturelle Unterschiede konkret anwenden
kann, bspw. In Gesprächssituationen.”
Zeit und Ort:
Begin: Wednesday, 13. April 2016 12:15-13:45 (Room HS 318 will be used one time only)
Weekly: Wednesdays (Room 418 starting on 20. April 2016)
Neue Uni, Sanderring 2
An important success factor of Cross-Cultural Management 1 is embracing diversity to the fullest.
To achieve a great mix of domestic and foreign exchange students in each course, interested
students shall be prepared to attend any one of three of the following course times:
CCM1-A (12:15-13:45)
CCM1-B (16:15-17:45)
CCM1-C (18:15-19:45)
We will ALL meet together on April 13th at 16:15 in the larger Lecture Hall, room 318, located in
the Sanderring 2 building. During this first class, we will introduce the course and equally divide the
students into three groups based on various demographic criteria.
Sign up via [email protected] as soon as CCM1 is available for registration only. On April 13th, be
prepared to be assigned to the A, B or C course.
Kurssprache: Englisch und Deutsch
Grading: ECTS: 5 (ASQ)
Zu erbringende Leistung: Präsenz, 5 gleichgewichtete Zwischenprüfungen (jeweils ca. 5-15
Minuten) sowie als Vorleistung: Case Trains (ca. 10 Seiten) und Fragebogen (ca. 2 Seiten) (ECTS)
oder regelmäßige Anwesenheit (GSiK-Bescheinigung)
Mr. Philo Holland, U.S. Amerikaner, seit 21 Jahren in Deutschland.
Philo consults mid-size and large enterprises offering support in the areas of international
collaboration management and multi-lingual communication management within multi-national
organizations. Previously, Philo was Senior Globalization Advisor at T-Systems headquarters
(Deutsche Telekom AG) in southern Germany. He was responsible for initiating Corporate
Globalization Services integrating multi-lingual and cross-cultural service resources from over 30
countries into one integrated organizational development service framework. Mr. Philo Holland
B.Ec. MBA, a U.S. American born and raised in Northern California, has been living in Würzburg
since 1995 and holds a Bachelor of Science degree in International Economics from the University
of Utah and a Master’s of Business Administration from the Julius-Maximilians-Universität
E-Mail: [email protected]
Telefon: +49 (0)170-784-8494
Sprechzeiten: Nach Vereinbarung oder nach der Veranstaltung