Visitors Survey Report TOKYO GAME SHOW 2014

TOKYO GAME SHOW 2014
Visitors Survey Report
November 2014
COMPUTER ENTERTAINMENT SUPPLIER'S ASSOCIATION
Contents
Part 1 Guide to Survey
1. Outline of TOKYO GAME SHOW 2014 Visitors Survey
1
2. Respondents' Characteristics
2
1. Gender ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
2
2. Gender and Age ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
3
3. Occupation ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
5
4. Residential Area ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
7
5. IPS ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
8
Part 2 Visitors' Game Playing Status
3. Video Game Playing Status
9
1. Hardware Ownership and Game Playing Rate ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
9
2. Experience of Playing Video Games ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 11
3. Frequency of Video Game Playing ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 12
4. Number of Video Game Software Purchases ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 13
5. Purchasing/Non-purchasing of Additional Download Content for Video Games ・・・・・・・・・・・・・・・・・・
15
6. Favorite Game Genres ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 16
4. PC Game Playing Status
18
1. PC Game Playing Experience ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
18
2. Types of Game Played ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 19
3. Purchasing/Non-purchasing of Payable In-game Items in Games with Free-to-play Basic Content ・・・ 20
5. Smartphone/Tablet Game Playing Status
21
1. Smartphone/Tablet Game Playing Experience ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 21
2. Types of Game Played ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 22
3. Purchasing/Non-purchasing of Payable In-game Items in Games with Free-to-play Basic Content ・・・ 23
6. Mobile Phone Game Playing Status
24
1. Mobile Phone Games Playing Experience ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
24
2. Types of Game Played ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 25
3. Purchasing/Non-purchasing of Payable In-game Items in Games with Free-to-play Basic Content ・・・ 26
7. Arcade Game Playing Status
27
1. Arcade Game Playing Experience ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 27
8. Overlaps among Types of Games
28
1. Regular Player Overlap Rates for Each Hardware Type ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 28
Part 3 Visitors' Willingness to Play Games in Future
9. Willingness to Play Games in Future
30
1. Willingness to Play Video Games ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 30
2. Willingness to Play PC Games ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 31
3. Willingness to Play Smartphone/Tablet Games ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 32
4. Willingness to Play Mobile Phone Games ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
33
5. Willingness to Play Arcade Games ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 34
6. Willingness to Purchase Video Game Hardware ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 35
7. Game Playing Experience and Willingness to Play ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 37
8. Willing Player Overlap Rates for Each Hardware Type ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・
39
Part 4 Turnout at the TOKYO GAME SHOW
10. The Situation regarding TOKYO GAME SHOW 2014
41
1. Source of Awareness ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 41
2. Number of Visits ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 43
3. Planned Length of Stay ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 44
4. Number of Titles Visitors Planned to Sample ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 45
5. Favorite Developer/Publisher Booths ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 46
6. Areas Respondents Visited or Intended to Visit ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 48
7. Degree of Satisfaction ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 50
8. Intention to Visit Again ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 53
Appendix
1. Questionnaire ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 56
2. Location of questionnaire booths
・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ 61
Chapter1
Guide to Survey
1. Outline of TOKYO GAME SHOW 2014 Visitors Survey
1.Outline of Survey
TOKYO GAME SHOW 2014 Visitors Survey
[Comparison] General Consumer Survey
■Purpose
Understand general visitors to the TOKYO GAME
SHOW in terms of their basic characteristics ,the
extent to which they play games on a regular basis,
and their level of participation in TOKYO GAME
SHOW.
Ascertain the frequency of game playing and
attitudes among general consumers in
Japan.
■Targets
Visitors to the TOKYO GAME SHOW
General consumers
Individual men and women of ages 3 or older.
Individual men and women of ages 3-79.
■Sampling Plan
Questionnaire booths were set up in three locations
in the venue (refer to appendix at end of report for
the locations of these booths.) In order to get data
on visitors overall, questionnaires were handed to
visitors randomly in different time slots that were
established based on past survey results.
Samples selected from the Trust Panel of Nippon
Research Center. When selecting the samples,
calculations took into
account past results so that the results collected
would have similar component distribution ratios of
gender, age, and
region to the 2010 census results.
■Items Surveyed
See questionnaire form at the end of
report.
See "2014 CESA Research Report on
the General Public."
■Method
Central location test (self-administered survey)
Mail survey
■Time Period Survey
Conducted
September 21, 2014 (Sun)
January 29, 2014 (Wed) - February 18,
2014 (Tue)
■Target Research
Period
■Effective
Responses
*Second day of the event (final day)
Present situation (time of implementation)
Present situation (time of implementation)
(Purchase history: September 22, 2013 - September 21, 2014)
(Purchase history: January 1, 2013 - December 31, 2013)
1,279 samples
2,515 samples
The numbers of visitors on each day of
(effective response rate: 41.2%)
event were as follows:
September 20, 2014 (Sat): 92,308
September 21, 2014 (Sun): 103,091
■Method of
Analysis
In order to understand the attributes of visitors to the TOKYO GAME SHOW, cross tabulation was
performed focusing on gender, age, and IPS (see P8.) In addition, the visitor group was compared
to general consumers and a 3-year time series comparison was also conducted to prepare the
report. Note that this report is based on the effective respondents. Cases in which the effective
responses were under 30 were generally removed from analysis.
■Organizer/
Research
Organization
Organizer: Computer Entertainment Supplier's Association (CESA)
Survey plan: gameage R&I Co., Ltd.
Research organization: Nippon Research Center, Ltd.
1
Chapter2
Guide to Survey
2. Respondents' Characteristics
1. Gender
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
[2013: General Consumers/ Game players]
[2013: General Consumers/ Overall]
(Unit: %)
Female
Male
Female
Male
Female
Male
23.9
42.7
n=1,279
n=1,151
respondents
respondents
50.4
57.3
n=2,515
respondents
49.6
76.1
■Time Series Comparison
[TOKYO GAME SHOW / Overall]
n (number of
respondents)
Male
Female
TOKYO GAME SHOW
2014/ Overall
1,279
76.1
23.9
TOKYO GAME SHOW
2013/ Overall
1,132
77.3
22.7
TOKYO GAME SHOW
2012/ Overall
1,161
76.9
0%
20%
23.1
40%
60%
80%
100%
* “General consumers/ game players" refers to regular players of one or more of the following:
Video games, PC games, smartphone/ tablet games, mobile phone games, arcade games.
●The gender ratio has levelled out compared to the survey before last, with males comprising 76.1% of the sample.
●The ratio of males in “TOKYO GAME SHOW 2014/ overall” is 18.8 points higher than “general consumers/ game players.”
2
2. Gender and Age
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
Female
25%
20%
15%
Male
n=1,279
10%
5%
0%
respondents
0%
3 to 9
1.7
5%
10%
3.2
9.4
40 to 49
8.1
50 or older
0.4
25%
9.7
35 to 39
2.1
20%
13.0
30 to 34
3.8
25%
14.4
25 to 29
3.0
20%
12.9
20 to 24
3.5
25%
5.5
15 to 19
4.0
20%
1.2
10 to 14
2.3
15%
2.0
[2013: General Consumers/ Game players]
n=1,151
Female
25%
20%
15%
10%
5%
0%
respondents
Male
0%
5%
10%
3 to 9
7.6
7.3
4.2
10 to 14
5.3
4.5
15 to 19
5.6
20 to 24
5.9
3.8
25 to 29
5.8
3.8
30 to 34
3.7
35 to 39
2.9
6.8
5.3
15%
6.2
5.6
40 to 49
7.7
50 or older
7.9
[2013: General Consumers/ Overall]
Female
25%
20%
15%
10%
5%
4.1
21.1
0%
3 to 9
0%
5%
10 to 14
2.6
2.6
15 to 19
2.3
2.6
20 to 24
2.7
2.9
25 to 29
3.0
3.2
30 to 34
3.3
35 to 39
40 to 49
50 or older
3
10%
15%
4.2
2.5
3.8
7.7
Male
n=2,515
respondents
4.0
7.8
19.6
■Time Series Comparison
[TOKYO GAME SHOW 2014/ Overall]
Female
25%
20%
15%
10%
n=1,279
5%
0%
respondents
Male
0%
3 to 9
1.7
5%
15%
3.0
2.1
30 to 34
9.7
35 to 39
9.4
25%
8.1
50 or older
0.4
20%
13.0
40 to 49
3.8
25%
14.4
25 to 29
3.5
20%
12.9
20 to 24
4.0
25%
5.5
15 to 19
3.2
20%
1.2
10 to 14
2.3
10%
2.0
[TOKYO GAME SHOW 2013/ Overall]
Female
25%
20%
15%
10%
n=1,132
5%
0%
respondents
Male
0%
3 to 9
0.5
5%
2.4
4.0
15%
1.1
10 to 14
1.1
10%
6.5
15 to 19
14.0
20 to 24
14.0
12.9
25 to 29
4.7
30 to 34
3.3
10.2
35 to 39
2.8
8.1
40 to 49
3.5
9.2
50 or older
0.4
1.2
[TOKYO GAME SHOW 2012/ Overall]
Female
25%
20%
15%
10%
n=1,161
5%
0%
1.2
2.8
2.2
respondents
3 to 9
Male
0%
5%
11.1
15 to 19
20 to 24
3.3
25 to 29
2.8
30 to 34
3.1
35 to 39
15.2
12.0
11.4
9.2
8.3
40 to 49
0.9
15%
1.7
10 to 14
3.2
3.6
10%
50 or older
6.6
1.4
●The gender and age ratios were not markedly different from the previous survey. The ratio of males in the “15-29” cohort
remained around 40%.
●The cohorts “3-9” and “50 or older” for both genders were 5-6 points lower in the “TOKYO GAME SHOW 2014/ overall”
compared to “general consumers/ game players,” and the cohorts “15-19,” “20-24,” and “25-29” for males were 7-8 points
higher.
4
3. Occupation
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
Female
40%
30%
20%
Male
n=1,279
10%
0%
respondents
0%
Kindergarten
0.5
3.6
1.6
10%
7.3
High school
7.0
0.6
Other education level
0.2
Company director/Self-employed
0.5
Freelance/specialist
6.2
30%
10.6
3.4
37.3
Company employee/Public service worker
2.4
0.9
Part-time/ temporary worker
4.7
4.7
Housewife/househusband
2.4
0.5
Unemployed
0.3
Other type of occupation
40%
0.1
Elementary/ junior high school
University
2.7
20%
0.0
1.6
0.8
[2013: General Consumers/ Game players]
Female
40%
30%
20%
n=1,151
10%
0%
respondents
Male
0%
10%
Kindergarten
4.4
4.6
University
2.1
4.0
Other education level
0.4
6.2
1.0
23.1
Company employee/Public service worker
Company director/Self-employed
0.5
1.0
10.1
4.1
Freelance/specialist
2.0
Part-time/ temporary worker
2.2
Housewife/househusband
6.9
0.2
Unemployed
0.6
3.2
Other type of occupation
0.3
40%
8.5
High school
2.7
30%
4.1
Elementary/ junior high school
7.5
20%
0.5
[2013: General Consumers/ Overall]
40%
30%
Female
n=2,509
20%
respondents
10%
0%
2.7
3.7
Kindergarten
Male
0%
10%
2.6
4.2
Elementary/ junior high school
1.7
High school
1.9
1.5
University
1.9
0.3
6.0
Other education level
0.4
17.4
Company employee/Public service worker
1.5
2.1
11.7
Freelance/specialist
Housewife/househusband
14.6
3.6
0.8
6.7
Company director/Self-employed
Part-time/ temporary worker
2.7
3.1
0.1
Unemployed
Other type of occupation
5
20%
7.5
0.9
30%
40%
■Time Series Comparison
TOKYO GAME SHOW
2014/ Overall
1,279
TOKYO GAME SHOW
2013/ Overall
1,132
TOKYO GAME SHOW
2012/ Overall
Other type of occupation
Unemployed
Housewife/househusband
Part-time/ temporary worker
Freelance/specialist*
Company director/Self-employed/
Company employee/
n (number of
respondents)
Public service worker
Other education level
University*
High school
Elementary/
junior high school
Kindergarten
[TOKYO GAME SHOW/ Overall]
2.2
0.6
10.9
8.6
13.3
4.0
43.5
4.1
9.4
2.4
1.1
2.5
0.3
10.2
7.5
14.0
4.2
41.4
4.2
11.6
3.5
0.7
1.8
1,161
0.3
0%
17.9
10%
10.2
20%
10.5
30%
4.1
40%
37.7
50%
60%
3.2
70%
80%
9.0
4.0
90%
* “University” refers to those who were undergraduate or post-graduate students during or before the TOKYO GAME SHOW 2013 survey.
“Other educational level” refers to those who were junior college students, vocational college students or preparatory school
students during or before the TOKYO GAME SHOW 2013 survey.
* “Company director/ self-employed/ freelance/specialist” indicates those who were ”company directors, self-employed, or freelancers/specialists” during
the TOKYO GAME SHOW 2013 survey.
●Looking at the breakdown of occupation by gender, “male- company employee/ public service worker” was markedly high
at 37.3%. This was followed by “male- university” (10.6%,) “male- elementary/ junior high school” (7.3%) and
“male- high school” (7.0%.)
●The ratio of “male- company employee/ public service worker” was 10 points higher in the
“TOKYO GAME SHOW 2014/ overall” than the “general consumer survey/ game players.”
●The occupation ratios were not markedly different from the previous survey. Compared to the survey before last,
“elementary/ junior high school student” and “company employee/ public service worker” were lower by 7.0% and 5.8%,
respectively.
6
1.3
100%
4. Residential Area
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
[2013: General Consumers/ Game players]
[2013: General Consumers/ Overall]
(Unit: %)
Tokyo
Other
Other
18.8
Ibaraki
3.9
16.4
Chiba
7.3
n=1,279
n=1,151
respondents
respondents
14.0
65.2
18.5
6.5
Saitama
7.6
n=2,515
respondents
Kanagawa
6.8
1.6
Chiba
12.1
11.5
28.5
Kanagawa
Tokyo
Other
Tokyo
67.2
Ibaraki
5.9
7.1
1.2
Saitama
Kanagawa
Ibaraki
Chiba
Saitama
■Time Series Comparison
[TOKYO GAME SHOW/ Overall]
n (number of
respondents)
TOKYO GAME SHOW
2014/ Overall
1,279
TOKYO GAME SHOW
2013/ Overall
1,132
TOKYO GAME SHOW
2012/ Overall
1,161
Tokyo
23 wards
21.4
Tokyo,
outside
0%
Saitama
Kanagawa
Ibaraki
Other
23 wards
7.0
23.6
19.4
Chiba
8.3
8.5
20%
18.5
14.0
18.7
11.2
24.0
12.1
40%
60%
16.4
3.9
18.8
15.0
4.1
19.1
16.4
5.9
80%
13.6
100%
●“Tokyo” (28.5%) ranked top as the area from which visitors came. This was followed by “Chiba” (18.5%,) which was where
the event was held.
●“Tokyo and the three surrounding prefectures” (77.3%) was more than 40 points higher for the
“TOKYO GAME SHOW 2014/ overall” than the “general consumer survey/ game players,” while “other” was lower.
●There was no marked difference from the previous survey. Compared to the survey from last, “Chiba” was 5.5 points lower,
and “other” was 5.2 points higher.
7
5.IPS
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
[2013: General Consumers/ Game players] [2013: General Consumers/ Overall]
(Unit: %)
Innovator
Undetermined (age 9 or younger)
Late majority
8.1
2.9
Bridge people
15.2
n=1,279
respondents
14.8
46.5
11.9
respondents
Late majority
8.3
4.5
Laggard
9.5
n=2,515
n=1,151
7.9
21.6
Early adopter
Bridge people
Early adopter
6.6
14.9
Laggard
4.6
Innovator
Undetermined (age 9 or younger)
1.1
Early majority
2.5
Innovator
Undetermined (age 9 or younger)
Laggard
7.1
respondents
25.1
54.3
18.8
Early majority
13.8
Bridge people
Late majority
Early adopter
Early majority
IPS {Innovative Power Segment}
An index that represents level of participation/ anticipation of video game hardware users.
It is calculated from the response patterns to questions inquiring into “video game hardware ownership,”
“play status,” “number of units purchased,” and “access to information/ modality of transmission,” etc.
*Children under the age of ten are not targeted for IPS.
User Category
Participation in
Innovator
Early adopter
Group of users with the highest participation/anticipation.
High
themselves, serve to transmit information to the majority.
Group of users who are easily influenced by the situation of those
Early majority
Laggard
Group of users who start purchasing relatively early.
Group of users who, while lacking a clear decision criteria
Bridge people
Late majority
Explanation
Gaming
around them and fashion/ trends.
Low
Group of users who eventually start purchasing after confirming the
situation of those around them and fashion/ trends.
General consumers who do not possess a single video game
hardware and as such are not a target of marketing.
In this report, “early majority” and “late majority” have been counted together as “majority.”
●The IPS category with the highest proportion was “innovator,” at 46.5%. This was followed by “early adopter” (21.6%)
and “bridge people” (15.2%.)
●In “TOKYO GAME SHOW 2014/ overall,” “innovator” and “early adopter” were both higher than in the
“general consumer survey/ game players,” by 39.9 and 9.7 points, respectively. However, other IPS categories were lower:
“Early majority” was 14.2 points lower, “bridge people” was 9.9 points lower, “late majority” was 6.8 points lower,
and “laggard” was 6.7 points lower.
8
Chapter3
Visitors' Game Playing Status
3. Video Game Playing Status
1. Hardware Ownership and Game Playing Rate
Please select every piece of video game hardware that you have in your home. [Multiple answers]
Please select every piece of video game hardware that you play games on. [Multiple answers]
■Comparison with General Consumers
Ownership
Ownership
Game
Game
playing rate
playing rate
[TOKYO GAME SHOW 2014/ Overall]
80%
60%
40%
[2013: General Consumers/ Overall]
*3
n=2,510 0%
0% n=1,278
20%
respondents
56.3
34.7
20%
respondents
Wii
40%
60%
80%
27.7
13.4
3.0
20.0
22.2
Wii U
4.5
Nintendo 3DS /New
Nintendo 3DS (including LL)
54.5
70.1
10.2
*1
Nintendo DS
34.0
63.3
20.4
32.7
10.9
(including Lite / DSi / LL)
5.8
62.7
47.2
17.0
PlayStation 3
14.6
16.7
PlayStation 4
*2
1.1
45.0
PlayStation Vita
35.1
4.8
(including Vita TV)
6.3
70.2
PSP(PlayStation Portable)
38.9
18.8
(including PSP go)
0.4
18.0
11.3
Xbox 360
2.0
2.6
2.4
Xbox One
*2
*1: In the general consumer survey, “Nintendo 3DS / New Nintendo 3DS (including LL)” is “New Nintendo 3DS (including LL.)”
*2: “PlayStation 4” and “Xbox One” are not included as options in the general consumer survey because these products were not released at the time of the survey.
*3: For “TOKYO GAME SHOW 2014/ Overall”, “ownership rates” is n=1,272 respondents, and play rate is n=1,278 respondents.
9
■Game Playing Rate by Gender and Age
34.7
35.0 20.0 60.0 40.0 34.2 29.1 29.1 36.5 36.0
34.0 45.5 37.9 36.6 49.0 33.3 26.2 16.7 60.0
Wii U
20.0
20.6 20.0 38.6 21.2 16.8 10.9 23.4 21.2 28.0
18.3 18.2 31.0 17.1 21.6 6.7 23.1 12.5 20.0
54.5
52.3 73.3 74.3 55.8 52.2 48.5 48.8 47.1 36.0
61.4 68.2 79.3 70.7 64.7 62.2 63.1 35.4 40.0
34.0
32.6 6.7 48.6 46.7 31.5 28.5 25.8 29.8 24.0
38.2 27.3 55.2 41.5 56.9 31.1 30.8 22.9 80.0
PlayStation 3
47.2
52.2 6.7 35.7 56.4 54.9 59.4 53.7 44.2 48.0
31.4 9.1 17.2 22.0 51.0 44.4 41.5 10.4 40.0
PlayStation 4
14.6
16.6 6.7
35.1
38.6 13.3 18.6 44.2 42.4 41.8 43.4 28.8 16.0
23.9 4.5 10.3 24.4 43.1 31.1 29.2 8.3
38.9
39.8 13.3 27.1 50.9 42.4 45.5 38.1 28.8 24.0
35.9 13.6 31.0 48.8 47.1 44.4 36.9 20.8 0.0
Xbox 360
11.3
13.0 6.7
Xbox One
2.6
Nintendo DS
(including Lite / DSi / LL)
PlayStation Vita
(including Vita TV)
PSP( PlayStation Portable)
(including PSP go)
2.7
0.0
7.1 18.2 20.1 15.8 18.0 14.4 12.0
306
8.5
22
29
41
51
45
65
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
Wii
(including LL)
25
3 to 9
972
Nintendo 3DS /New Nintendo 3DS
70 165 184 165 244 104
Female
1,278
n (number of respondents)
15
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/ Overall
[TOKYO GAME SHOW 2014/ Overall]
4.5 10.3 2.4 11.8 13.3 7.7
48
5
6.3 20.0
0.0
5.7 12.1 9.8 17.0 16.0 13.5 8.0
6.2
0.0
6.9
4.9
7.8
6.7
7.7
4.2 20.0
1.4
2.3
0.0
0.0
2.4
7.8
2.2
1.5
0.0
0.6
3.8
3.6
3.3
2.9
0.0
0.0
*Darker shading indicates a higher ratio.
●Regarding the ownership rates for video game hardware, “PSP (including PSP go)” and “Nintendo
3DS/ New Nintendo 3DS (including LL)” were both high at 70.2% and 70.1%, respectively. They were followed by
“Nintendo DS (including LITE/DSi/LL)” and “PlayStation 3” at 63.3% and 62.7%, respectively. Note that the rates
for the consoles released in 2014, namely “PlayStation 4” and “Xbox One,” were 17.0% and 2.4%, respectively.
●Regarding the play rates for video game hardware, “Nintendo 3DS/ New Nintendo 3DS (including LL)” was highest at
54.5%. This was followed by “PlayStation 3” (47.2%,) “PSP (including PSP go)” (38.9%,) “PlayStation Vita
(including Vita TV)” (35.1%,) “Wii” (34.7%,) and “Nintendo DS (including LITE/DSi/LL)” (34.0%.)
●Regarding the play rates by gender and age, the rates for “Nintendo 3DS/ New Nintendo 3DS (including LL)” and
“Nintendo DS (including LITE/DSi/LL)” were higher among females, while the rates for “PlayStation 3,”
“PlayStation Vita (including Vita TV,)” and PlayStation 4” were higher among males. Furthermore, compared to the
Overall figures for each gender, the “Wii” had a higher rate among males in the “10-14” cohort, and the
“Nintendo DS (including LITE/DSi/LL)” had a higher rate among females in the “20-24” cohort by 20 points in each case.
10
2. Experience of Playing Video Games
Do you ever play games on video game hardware? [Single answer]
■Comparison with General Consumers
TOKYO GAME SHOW
Used to play often,
Continue to play
n (number of
respondents)
but seldom play
regularly
2013: General Consumers/
Game players
2013: General Consumers/
Overall
Have never played
or twice
even once
nowadays
1,279
2014/ Overall
Tried it about once
77.6
1,151
18.3
33.1
2,515
12.6
38.0
20.7
0%
9.9
9.2
20%
3.3
19.0
57.6
40%
60%
80%
■Rate of Regular Game Playing (rate of those who answered "Continue to
play regularly") by Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
[2013: General Consumers/ Overall]
n=1279 respondents
100%
80%
60%
40%
20%
0%
n=2515 respondents
n (number of
respondents)
Male
1,219
15
3 to 9
120
70
10 to 14
114
165
15 to 19
40
184
20 to 24
56
166
25 to 29
58
244
30 to 39
170
104
40 to 49
172
50 or older
489
Female
1,296
973
79.4
93.3
95.7
89.1
84.2
73.5
77.0
65.4
48.0
n (number of
respondents)
25
0%
20%
40%
26.3
45.2
27.4
22.8
10.2
1.2
8.3
22
3 to 9
29
10 to 14
134
41
15 to 19
56
13.2
51
20 to 24
53
13.9
45
25 to 29
79
65
30 to 39
185
48
40 to 49
268
3.0
50 or older
447
1.4
77.8
72.3
35.4
40.0
5
100%
51.6
72.7
86.3
80%
39.6
306
90.2
60%
16.9
71.9
75.9
74
32.1
31.4
12.5
7.3
●Regarding experience of playing video games, “continue to play regularly” accounted for 77.6% of the sample.
●The rates of regular game playing were more than 60 points higher among males in the “15-19” cohort compared to the
“general consumer survey/ overall,” and more than 70 points higher among females in the “15-19” and “20-24” cohorts.
●Around 80% of the males surveyed answered “continue to play regularly” and the rate was highest among the “10-14”
cohort, at 95.7%. As for females, the rate was above 70% overall, and 90.2% among the “15-19” cohort.
11
0.8
100%
3. Frequency of Video Game Playing
How many days do you play video games each week (or month)? [Single answer]
■Comparison with General Consumers
[Regular video game players]
4 to 5 days 2 to 3 days
n (number of
respondents)
TOKYO GAME SHOW 2014/
Most days
993
Regular video game players
2013: General Consumers/
26.8
0%
■Gender and Age/ IPS
a week
42.8
462
Regular video game players
a week
2 to 3 days
week
a month
10.2
13.9
20%
1day a
32.8
32.1
40%
TOKYO GAME SHOW 2014/
Regular video game players
Male
Gender and Age
3 to 9
100%
(Unit: %)
4 to 5 days 2 to 3 days
1day a
2 to 3 days
a week
a week
week
a month
Less than
1day a
month
993
42.8
10.2
32.8
5.7
6.3
2.1
773
44.0
10.6
32.6
5.6
4.9
2.3
14
71.4
7.1
21.4
0.0
0.0
0.0
67
77.6
4.5
10.4
3.0
3.0
1.5
15 to 19
147
57.1
12.9
20.4
4.8
2.7
2.0
20 to 24
155
38.7
12.3
39.4
5.2
3.2
1.3
25 to 29
122
36.1
11.5
40.2
3.3
7.4
1.6
30 to 39
188
37.8
8.5
38.8
6.4
5.9
2.7
40 to 49
68
22.1
13.2
41.2
10.3
8.8
4.4
50 or older
12
33.3
8.3
8.3
25.0
8.3
16.7
220
38.6
8.6
33.6
6.4
11.4
1.4
Female
2.1
7.9 5.6
10 to 14
3 to 9
16
43.8
0.0
50.0
0.0
6.3
0.0
10 to 14
22
63.6
9.1
22.7
4.5
0.0
0.0
15 to 19
37
37.8
8.1
27.0
10.8
13.5
2.7
20 to 24
44
36.4
13.6
31.8
2.3
13.6
2.3
25 to 29
35
34.3
11.4
37.1
5.7
11.4
0.0
30 to 39
47
36.2
6.4
34.0
6.4
14.9
2.1
40 to 49
17
23.5
5.9
41.2
17.6
11.8
0.0
2
50.0
0.0
50.0
0.0
0.0
0.0
Innovator
595
52.4
9.9
31.8
3.0
2.4
0.5
50 or older
IPS
Most days
month
80%
[TOKYO GAME SHOW 2014/ Regular video game players]
n (number of
respondents)
1 day a
5.7 6.3
13.6
60%
Less than
Early adopter
250
28.0
13.2
35.2
10.0
11.2
2.4
Bridge people
65
18.5
4.6
33.8
16.9
18.5
7.7
majority
28
21.4
7.1
32.1
3.6
17.9
17.9
*Darker shading indicates a higher ratio.
●Regarding frequency of video game playing, the rate for “most days” was 42.8%. If it is counted together with
“4-5 days a week” (10.2%), it will account for over half of the sample.
●“Most days”(77.6%) had a higher rate among males in the “10-14” cohort. “Most days” and “2-3 days a week” accounted for
around 40% of the male “20-39” cohort. “Most days” and “2-3 days a week” accounted for more than 30% of the female
“20-39” cohort.
●Regarding the breakdown by IPS, “most days” was, at 52.4%, higher among the “innovator” category compared to other
categories.
12
4. Number of Video Game Software Purchases
Have you purchased any video game software in the past year?
Please select your answer for each of the following types of software. [Single answer]
[Purchase rate for newly released package software]
■Comparison with General Consumers
[Regular video game players]
5 or
n (number of
respondents)
TOKYO GAME SHOW 2014/
4
more
990
Regular video game players
2013: General Consumers/
2
16.9
0%
9.6
8.0
20%
1
8.3
63.1
463
Regular video game players
3
19.9
40%
Average
0
(titles)
9.5 8.0 7.3
16.1
3.8
29.4
60%
9.2
2.7
80%
100%
■Gender and Age/ IPS
[TOKYO GAME SHOW 2014/ Regular video game players]
n (number of
respondents)
4
3
2
1
0
990
63.1
8.3
9.5
8.0
7.3
3.8
9.2
771
65.6
8.2
8.3
7.4
7.1
3.4
9.5
3 to 9
14
42.9
14.3
7.1
0.0
28.6
7.1
8.8
10 to 14
67
65.7
4.5
6.0
6.0
10.4
7.5
11.0
TOKYO GAME SHOW 2014/
Male
Gender and Age
Average
5 or more
Regular video game players
(titles)
15 to 19
146
67.1
7.5
6.2
4.8
11.0
3.4
10.4
20 to 24
155
70.3
9.0
6.5
9.0
3.2
1.9
8.6
25 to 29
122
71.3
5.7
9.8
4.9
6.6
1.6
9.3
30 to 39
187
61.0
10.2
11.8
9.1
5.3
2.7
8.1
40 to 49
68
58.8
10.3
8.8
10.3
5.9
5.9
11.1
50 or older
12
66.7
0.0
0.0
16.7
8.3
8.3
5.5
219
54.3
8.7
13.7
10.0
7.8
5.5
7.8
Female
3 to 9
16
31.3
18.8
6.3
18.8
12.5
12.5
2.5
10 to 14
22
54.5
4.5
13.6
9.1
9.1
9.1
8.5
15 to 19
36
50.0
11.1
16.7
5.6
11.1
5.6
7.4
20 to 24
44
61.4
6.8
20.5
9.1
2.3
0.0
8.0
25 to 29
35
60.0
11.4
8.6
5.7
8.6
5.7
6.7
30 to 39
47
51.1
6.4
17.0
12.8
6.4
6.4
9.6
40 to 49
17
64.7
5.9
0.0
11.8
11.8
5.9
4.7
2
50.0
0.0
0.0
50.0
0.0
0.0
3.0
Innovator
593
78.8
6.4
6.6
3.4
3.9
1.0
9.8
Early adopter
249
46.6
11.6
12.9
15.3
10.4
3.2
7.6
Bridge people
65
20.0
7.7
21.5
16.9
21.5
12.3
3.6
Majority
28
32.1
10.7
21.4
21.4
3.6
10.7
7.3
50 or older
IPS
(Unit: %)
*Darker shading indicates a higher ratio.
●The overall rate for “5 or more” was 63.1%, with the average number of titles purchased being 9.2.
●The purchase rate for “5 or more” was higher among males (males: 65.6%, females: 54.3%.)
●Regarding the breakdown by IPS, the purchase rate for “5 or more” was, at 78.8%, high among the innovator category,
with the average number of titles purchased being 9.8.
13
[Purchase rate for payable downloads]
■Comparison with General Consumers
[Regular video game players]
5 or
n (number of
respondents)
4
more
3
2
1
Average
0
(titles)
3.1
TOKYO GAME SHOW 2014/
990
Regular video game players
2013: General Consumers/
463
Regular video game players
16.2
1.3
1.1
8.6
10.9
85.5
4.4 4.5
0%
3.1
2.5
45.6
15.7
20%
40%
0.4
60%
80%
100%
■Gender and Age/ IPS
[TOKYO GAME SHOW 2014/ Regular video game players]
5 or more
4
3
2
1
0
990
16.2
3.1
8.6
10.9
15.7
45.6
771
n (number of
respondents)
TOKYO GAME SHOW 2014/
Regular video game players
Male
Gender and Age
Average
(titles)
2.5
18.2
3.2
8.9
11.3
14.8
43.6
2.8
14
0.0
0.0
7.1
21.4
7.1
64.3
0.7
10 to 14
67
23.9
1.5
7.5
10.4
19.4
37.3
2.9
15 to 19
146
11.0
2.1
11.0
13.0
15.1
47.9
2.0
20 to 24
155
14.8
3.9
9.7
11.0
12.9
47.7
2.4
3 to 9
25 to 29
122
23.0
3.3
11.5
12.3
16.4
33.6
3.7
30 to 39
187
21.4
3.7
5.3
11.8
15.0
42.8
3.2
40 to 49
68
25.0
1.5
10.3
4.4
13.2
45.6
3.4
50 or older
12
0.0
25.0
8.3
8.3
8.3
50.0
1.5
Female
219
9.1
2.7
7.3
9.6
18.7
52.5
1.6
3 to 9
16
0.0
0.0
6.3
18.8
12.5
62.5
0.7
10 to 14
22
18.2
4.5
4.5
0.0
27.3
45.5
2.6
15 to 19
36
2.8
0.0
8.3
5.6
11.1
72.2
0.9
20 to 24
44
15.9
6.8
2.3
9.1
15.9
50.0
1.8
25 to 29
35
8.6
0.0
14.3
17.1
25.7
34.3
2.1
30 to 39
47
8.5
4.3
10.6
8.5
14.9
53.2
1.5
40 to 49
17
5.9
0.0
0.0
11.8
29.4
52.9
1.2
2
0.0
0.0
0.0
0.0
50.0
50.0
0.5
50 or older
IPS
(Unit: %)
Innovator
593
23.3
3.7
11.5
13.3
15.3
32.9
3.5
Early adopter
249
6.4
2.0
4.8
8.0
20.5
58.2
1.3
Bridge people
65
1.5
1.5
1.5
0.0
9.2
86.2
0.3
Majority
28
7.1
7.1
0.0
3.6
7.1
75.0
0.9
*Darker shading indicates a higher ratio.
●Regarding the purchase rates for payable downloads, “5 or more” was no higher than 16.2%, while “0 titles” accounted
for 45.6%, with the average number of titles purchased being 2.5.
●The purchase rates were higher among males than females, the average number of titles being 2.8 and 1.6, respectively.
●Regarding the breakdown by IPS, the average number of titles purchased by the innovators was 3.5. Among bridge people
it was lower, at 0.3.
14
5. Purchasing/Non-purchasing of Additional Download Content for Video Games
In the past year, have you purchased any additional payable content from a download service
for video game hardware? [Single answer]
■Comparison with General Consumers
[Regular video game players]
Purchased by download
n (number of
respondents)
TOKYO GAME SHOW 2014/
957
Regular video game players
2013: General Consumers/
52.7
47.3
12.9
457
Regular video game players
Did not purchase by download
0%
87.1
20%
40%
60%
80%
100%
■Gender and Age/ IPS
[TOKYO GAME SHOW 2014/ Regular video game players]
n (number of
respondents)
TOKYO GAME SHOW 2014/
Regular video game players
Gender and Age
Male
Purchased by download
Did not purchase by download
957
52.7
47.3
749
56.3
43.7
3 to 9
14
28.6
71.4
10 to 14
65
58.5
41.5
15 to 19
142
55.6
44.4
20 to 24
151
55.6
44.4
25 to 29
120
60.8
39.2
30 to 39
181
61.3
38.7
40 to 49
67
43.3
56.7
9
44.4
55.6
208
39.4
60.6
3 to 9
14
21.4
78.6
10 to 14
21
66.7
33.3
50 or older
Female
15 to 19
36
27.8
72.2
20 to 24
42
38.1
61.9
25 to 29
34
47.1
52.9
30 to 39
45
46.7
53.3
40 to 49
14
7.1
92.9
2
50.0
50.0
Innovator
576
67.5
32.5
Early adopter
243
36.6
63.4
Bridge people
62
6.5
93.5
Majority
26
23.1
76.9
50 or older
IPS
(Unit: %)
*Darker shading indicates a higher ratio.
●More than half of the male respondents (52.7%) answered that they downloaded additional content for video games.
●The “purchased by download” answer rate surpassed 50% in each of the male cohorts from 10 to 39.
●Regarding the breakdown by IPS category, 67.5% of the innovators answered “purchased by download.”
15
6. Favorite Game Genres
Which of the following video game genres do you like?
Please select all the answers that apply. [Multiple answers]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Regular video game players] [2013: General Consumers/ Regular video game players]
80%
60%
40%
20%
0%
n=973
n=456
respondents
respondents
0%
20%
40%
Role-playing
74.3
51.9
Action
57.0
36.1
30.1
39.0
Adventure
26.8
Nurturing simulation
29.2
27.1
Rhythm-action
26.9
First person shooter
23.8
6.8
24.5
Strategic simulation/Strategy
16.3
24.2
Fighting competition
17.3
23.8
MMORPG
21.0
Puzzle/quiz
20.2
Shooting
19.1
Racing
7.5
24.2
12.6
19.9
18.6
Survival horror
5.5
17.6
Love simulation
6.2
14.9
Sports
25.7
10.8
Battle-type network games
3.4
10.7
Sound novels
2.7
9.6
Card battle games
9.1
Board games
6.5
7.0
10.9
Variety/Party games
13.5
5.8
Gambling-type table games
5.3
Strategic table games
2.9
3.8
Instrumental simulator
2.5
3.6
Study/Learning/Training
5.2
9.1
2.4
Communication
1.6
Fortune telling
0.9
Do not like any of the above genres
0.9
0.1
60%
2.5
●The top 2 genres of video games were “role-playing” (74.3%) and “Action” (57.0%.)
●“First person shooter” and “MMORPG” were ranked higher (26.9% and 23.8%, respectively) than they were by
general consumers.
16
80%
■Order of Preference by Gender and Age
[TOKYO GAME SHOW 2014/ Regular video game players]
1st Place
2nd Place
TOKYO GAME SHOW
2014/ Regular video Role-playing
game players
(n=973)
Male
Role-playing
3 to 9
Action
Action
10 to 14
Action
63
15 to 19
Role-playing
20 to 24
Role-playing
153
25 to 29
79.1
Role-playing
121
30 to 39
Role-playing
183
40 to 49
Action
Role-playing
65
50 or older
Action
76.9
Role-playing
12
Female
Role-playing
218
3 to 9
Nurturing simulation
15
10 to 14
Action
37
20 to 24
Role-playing
44
25 to 29
34
40 to 49
Role-playing
17
50 or older
Adventure
Adventure
40.4
36.4
Nurturing simulation
41.2
Action
Rhythm-action
38.3
Nurturing simulation
76.5
Puzzle/quiz
43.2
50.0
34.0
31.9
*6
35.3
29.4
Role-playing
2
Rhythm-action
Rhythm-action
Puzzle/quiz
Puzzle/quiz
43.2
47.7
55.9
91.5
Adventure
Adventure
Action
Role-playing
*4
20.0
51.4
68.2
85.3
47
Action
Action
Role-playing
30 to 39
Rhythm-action
45.5
54.1
72.7
35.8
*5
Rhythm-action
75.7
Puzzle/quiz
26.7
50.0
Role-playing
16.7
39.9
Rhythm-action
22
15 to 19
Adventure
Action
*3
25.0
42.2
40.0
Shooting
Nurturing simulation
Rhythm-action
Role-playing
53.3
22.4
27.7
33.3
47.7
33.9
*2
Adventure
Strategic simulation
Action
74.8
Adventure
24.6
30.8
41.7
34.0
MMORPG
Nurturing simulation
Adventure
First person shooter
35.5
27.3
43.1
58.3
Strategic simulation
Strategic simulation
40.0
37.9
36.4
45.4
Fighting competition
Nurturing simulation
First person shooter
33.3
43.4
41.2
62.8
73.2
34.9
Adventure
Adventure
Action
Fighting competition
53.1
66.0
75.2
Shooting
First person shooter
Action
15.4
54.0
75.9
28.6
*1
Adventure
Action
76.6
Nurturing simulation
31.9
23.1
66.7
27.1
First person shooter
Rhythm-action
Role-playing
Rhythm-action
30.1
35.0
30.8
73.0
145
Adventure
Role-playing
5th Place
Nurturing simulation
36.1
59.7
53.8
4th Place
Adventure
57.0
74.2
13
3rd Place
Action
74.3
755
(Unit: %)
*7
100.0
50.0
*1: Joint 4th place: Adventure, Shooting, Fighting competition, Puzzle/quiz, Racing
*2: Joint 5th place: Nurturing simulation, FPS
*3: Joint 5th place: Fighting competition, Sports, Racing
*4: Joint 5th place: Puzzle/quiz, Board game
*5: Joint 3rd place: Role-playing, Nurturing simulation, Adventure, Puzzle/quiz
*6: Joint 3rd place: Action, Puzzle/quiz, Rhythm-action, Love simulation
*7: Joint 2nd place: Nurturing simulation, Rhythm-action, Card battle game, Board game, Variety/party game
●“Role-playing” and “action” were ranked 1st and 2nd by both genders. Males ranked “adventure” 3rd and females ranked
“rhythm-action” 3rd. “Role-playing” was ranked 1st by both genders aged 15 and above.
17
Visitors' Game Playing Status
Chapter4
4. PC Game Playing Status
1. PC Game Playing Experience
Do you ever play games on PC? [Single answer]
■Comparison with General Consumers
Continue to play
n (number of
respondents)
TOKYO GAME SHOW
2013: General Consumers/
2013: General Consumers/
9.1
Have never played
or twice
even once
23.7
23.9
2,515
Overall
Tried it about once
nowadays
36.7
1,151
Game players
but seldom play
regularly
1,251
2014/ Overall
Used to play often,
22.0
24.3
17.3
0%
27.8
27.2
20%
17.6
23.9
46.4
40%
60%
80%
100%
■Rate of Regular Game Playing (rate of those who answered "Continue to play regularly") by Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n=1251
60%
40%
20%
[2013: General Consumers/ Overall]
n=2515
respondents
0%
41.0
n (number of
respondents)
953
14.3
n (number of
respondents)
Male
respondents
0%
20%
6.1
3 to 9
120
67
10 to 14
114
164
15 to 19
40
182
20 to 24
56
42.9
161
25 to 29
58
43.3
240
30 to 39
170
101
40 to 49
172
50 or older
489
8.9
1,296
7.4
43.9
45.6
32.7
16.7
24
22.8
298
14.3
17.2
26.8
33.3
22.7
23.8
15.6
0.0
Female
21
3 to 9
29
10 to 14
134
41
15 to 19
56
51
20 to 24
53
44
25 to 29
79
63
30 to 39
185
45
40 to 49
268
50 or older
447
4
74
60%
10.8
1,219
14
35.8
40%
14.4
12.7
28.6
17.9
7.4
10.4
8.3
18.6
8.4
13.7
3.4
9.1
3.4
6.4
●Regarding PC game playing experience, 36.7% of the sample “continue to play regularly.”
●Compared to the “general consumers/ overall,” the answer rate was more than 30 points higher among males in the
“15-19” and “30-39” cohorts.
●The regular play rates were higher in each of the male cohorts from 15 to 39, at over 40% in each case. Among females,
the rate was highest in the 20-24 cohort, at 33.3%.
18
2. Types of Game Played
Please indicate the type(s) of PC games that you have played in the past year. [Multiple answers]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Regular
[2013: General Consumers/ Regular
PC game players]
PC game players]
80%
n=455
60%
40%
n=295
respondents
20%
0%
respondents
0%
Payable package game software
33.6
40%
5.0
Games with monthly subscription
5.6
Free-to-play games with in-game item
62.4
60%
80%
7.3
Payable game downloads
22.0
17.4
20%
36.0
charges
Completely free games
30.8
65.1
2.0
Other games
1.1
Do not know/ do not remember
2.5
0.0
■Gender and Age
n (number of respondents)
455
(Unit: %)
387
2
24
72
83
68 102
32
4
68
3
5
11
17
10
15
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
Regular PC game players
TOKYO GAME SHOW 2014/
[TOKYO GAME SHOW 2014/ Regular PC game players]
7
0
20.6 0.0 40.0 9.1 35.3 20.0 20.0 0.0
0.0
Payable package game software
33.6
35.9 0.0 12.5 40.3 37.3 38.2 40.2 25.0 25.0
Payable game downloads
22.0
24.3 0.0 25.0 33.3 20.5 27.9 22.5 15.6 0.0
Games with monthly subscription
17.4
17.1 0.0
62.4
61.8 0.0 37.5 69.4 69.9 58.8 56.9 65.6 75.0
66.2 33.3 60.0 72.7 76.5 60.0 66.7 57.1 0.0
30.8
29.5 50.0 58.3 41.7 26.5 25.0 22.5 15.6 50.0
38.2 33.3 60.0 45.5 35.3 40.0 33.3 28.6 0.0
Free-to-play games with
in-game item charges
Completely free games
0.0
4.2 13.9 13.3 26.5 20.6 15.6 0.0
8.8
0.0 20.0 0.0 17.6 0.0
19.1 0.0 20.0 0.0
6.7 14.3 0.0
5.9 30.0 46.7 14.3 0.0
Other games
2.0
1.3
0.0
0.0
1.2
2.9
1.0
3.1
0.0
5.9 66.7 20.0 0.0
5.9
0.0
0.0
0.0
0.0
Do not know/ do not remember
1.1
1.3 50.0 0.0
1.4
2.4
0.0
0.0
3.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
*Darker shading indicates a higher ratio.
●The PC game type that had the highest proportion, at 62.4%, was “free-to-play games with in-game item charges.”
Among general consumers, however, “completely free games” had the highest proportion.
●“Free-to-play games with in-game item charges” surpassed 60% in both genders.“ “Payable package game software”
and “payable game downloads” were both around 15 points higher among males.
19
3. Purchasing/Non-purchasing of Payable In-game Items in Games with Free-to-play Basic Content
In the past year, have you purchased in-game items for a PC game? [Single answer]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Players of free-to-play
[2013: General Consumers/ Players of free-to-play
PC games with in-game item charges]
PC games with in-game item charges]
No
Yes
39.8
No
Yes
n=279
respondents
40.0
n=103
respondents
60.0
60.2
■Gender and Age
[TOKYO GAME SHOW 2014/ Players of free-to-play PC games with in-game item charges]
n (number of respondents)
279
235
0
8
48
57
40
58
21
3
44
1
3
8
12
6
10
4
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/
Players of free-to-play
PC games with
in-game item charges
(Unit: %)
0
Yes
60.2
63.0 0.0 37.5 60.4 57.9 60.0 65.5 85.7 100.0
45.5 0.0 33.3 25.0 58.3 50.0 60.0 25.0 0.0
No
39.8
37.0 0.0 62.5 39.6 42.1 40.0 34.5 14.3 0.0
54.5 100.0 66.7 75.0 41.7 50.0 40.0 75.0 0.0
*Darker shading indicates a higher ratio.
●When the players of free-to-play PC games with in-game item charges were asked whether they pay for in-game items,
60.2% answered “yes,” which is more than 20 points higher than general consumers.
●At 63.0%, the “yes” answer rate was high among males; 17.5 points higher than among females (45.5%.)
20
Chapter5
Visitors' Game Playing Status
5. Smartphone/Tablet Game Playing Status
1. Smartphone/Tablet Game Playing Experience
Do you ever play games on smartphone/tablet? [Single answer]
■Comparison with General Consumers
Continue to play
n (number of
respondents)
TOKYO GAME SHOW 2014/
Used to play often,
but seldom play
regularly
2013: General Consumers/
2013: General Consumers/
10.9
60.5
2,515
Overall
even once
63.2
1,151
Game players
Have never played
or twice
nowadays
1,194
Overall
Tried it about once
23.0
0%
7.0
6.3
10.8
20%
10.8
9.1
15.1
24.2
59.2
40%
60%
80%
100%
■Rate of Regular Game Playing (rate of those who answered "Continue to play regularly") by Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n=1,194
100% 80%
60%
40%
62.9
20%
[2013: General Consumers/ Overall]
0%
n (number of
respondents)
918
38.5
58.2
77.7
69.9
63.7
55.4
52.6
47.6
64.5
n (number of
respondents)
Male
3 to 9
120
67
10 to 14
114
157
15 to 19
40
173
20 to 24
56
157
25 to 29
58
233
30 to 39
170
97
40 to 49
172
21
50 or older
489
Female
28.8
44.2
71.6
51.1
46.6
40.8
27.7
5.6
19.6
1,296
37
15 to 19
56
50
20 to 24
53
42
25 to 29
79
56
30 to 39
185
42
40 to 49
268
50 or older
447
3
80% 100%
26.3
33.5
66.0
66.7
60%
134
67.6
38.1
40%
10 to 14
28
67.9
20%
32.5
3 to 9
76.2
0%
74
18
78.6
respondents
1,219
13
276
55.6
n=2,515
respondents
59.5
31.9
36.9
30.0
22.8
2.1
●Regarding experience of playing smartphone/tablet games, 63.2% answered “continue to play regularly.”
●The rates for “continue to play regularly” were not markedly different from the “general consumers/ game players.”
●Unlike video games and PC games, the answer rates for “continue to play regularly” were roughly the same for
both genders, being above 60% in both cases. Among males, the answer rate peaks around the “15-19” cohort (77.7%)
and then declines in successive cohorts, whereas the rates for females in the cohorts from 15 to 39 are above 65%.
21
2.Types of Game Played
Please indicate the type(s) of smartphone/tablet games that you have played in the past year.
[Multiple answers]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Regular
[2013: General Consumers/ Regular
smartphone/ tablet game players]
smartphone/ tablet game players]
n=748
40%
n=648
respondents
20%
0%
0%
Payable games
17.4
40%
60%
Games with monthly subscription
Free-to-play games with in-game item charges
64.1
[Games downloaded as applications]
Completely free games
31.4
57.7
[Games downloaded as applications]
Payable games
1.9
0.2
[Games displayed on browser]
Games with monthly subscription
0.8
0.5
[Games displayed on browser]
Free-to-play games with in-game item charges
33.8
17.1
[Games displayed on browser]
Completely free games
14.6
18.7
[Games displayed on browser]
0.8
0.1
Other games
0.2
Do not know/ do not remember
0.6
■Gender and Age
n (number of respondents)
748
Payable games[Games downloaded as
17.4
Games with monthly
subscription[Games downloaded as
applications]
Free-to-play games with in-game item
charges[Games downloaded as
applications]
Completely free games[Games
downloaded as applications]
Payable games[Games displayed on
browser]
Games with monthly
subscription[Games displayed on
browser]
Free-to-play games with in-game item
charges[Games displayed on browser]
Completely free games[Games
displayed on browser]
(Unit: %)
3.5
571
0.0
1.7
5.1
4.0
3.9
3.9
0.0
177
13.0 0.0 13.6 8.3 21.2 18.8 10.5 6.3
0.0
4.5
24
4.2
33
25 to 29
2
0.0
22
20 to 24
16
2.8
10
15 to 19
10 to 14
3 to 9
Female
50 or older
18.7 0.0 17.9 19.8 22.9 21.2 19.5 5.9
5.1
99 128
40 to 49
30 to 39
10
0.0
39 121 118
25 to 29
20 to 24
15 to 19
51
3.7
5
10 to 14
Male
3 to 9
Gender and Age
game players
2014/ Regular
smartphone/ tablet
TOKYO GAME SHOW
[TOKYO GAME SHOW 2014/ Regular smartphone/ tablet game players]
applications]
100%
1.7
[Games downloaded as applications]
82.9
80%
6.1
[Games downloaded as applications]
3.5
respondents
20%
6.1
32
0.0
38
50 or older
60%
40 to 49
80%
30 to 39
100%
2.6
0.0
0.0
82.9
82.5 40.0 59.0 91.7 85.6 83.8 84.4 68.6 80.0
84.2 70.0 72.7 87.5 93.9 90.6 84.2 75.0 50.0
31.4
27.8 60.0 53.8 26.4 27.1 24.2 21.1 31.4 40.0
42.9 50.0 63.6 54.2 39.4 31.3 36.8 37.5 50.0
1.9
2.1
0.0
2.6
1.7
4.2
0.0
3.1
0.0
0.0
1.1
0.0
0.0
0.0
0.0
3.1
2.6
0.0
0.0
0.8
0.9
0.0
0.0
0.8
2.5
0.0
0.0
2.0
0.0
0.6
0.0
0.0
0.0
0.0
3.1
0.0
0.0
0.0
33.8
36.8 20.0 17.9 39.7 40.7 28.3 44.5 31.4 50.0
24.3 0.0 18.2 37.5 21.2 34.4 21.1 25.0 0.0
14.6
14.5 20.0 25.6 19.0 16.9 9.1 10.2 5.9 40.0
14.7 10.0 22.7 16.7 15.2 12.5 13.2 12.5 0.0
Other games
0.8
1.1
0.0
0.0
2.5
0.8
1.0
0.0
2.0
0.0
0.0
0.0
Do not know/ do not remember
0.1
0.2
0.0
2.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
*Darker shading indicates a higher ratio.
●At 82.9%, the most popular type of smartphone/tablet game was “games downloaded as applications with free-to-play games with
in-game item charges.” The rate was 18.8 points higher than among general consumers. However, the rate for “games downloaded
as applications that are completely free” was 26.3 points higher among general consumers.
●The rates for “games downloaded as applications with free-to-play games with in-game item charges” were high among males and
females, being more than 80% in both cases. “Games displayed on browser with free-to-play games with in-game item charges”
had high rates among males and “games downloaded as applications that are completely free” had high rates among females.
22
3. Purchasing/Non-purchasing of Payable In-game Items in Games with Free-to-play Basic Content
In the past year, have you purchased in-game items for a smartphone/tablet game? [Single answer]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Players of
[2013: General Consumers/ Players of
free-to-play smartphone/tablet games
free-to-play smartphone/tablet games
with in-game item charges]
with in-game item charges]
No
No
Yes
Yes
26.5
46.2
n=628
respondents
n=433
53.8
respondents
73.5
■Gender and Age
[TOKYO GAME SHOW 2014/ Players of free-to-play smartphone/tablet games with in-game item charges]
n (number of respondents)
628
483
2
24 115 105
83 110
37
7
145
7
16
21
30
28
31
11
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/
Players of free-to-play
smartphone/tablet games
with
in-game item charges
(Unit: %)
1
Yes
53.8
56.7 50.0 33.3 49.6 58.1 59.0 67.3 56.8 42.9
44.1 0.0 18.8 47.6 53.3 46.4 54.8 36.4 100.0
No
46.2
43.3 50.0 66.7 50.4 41.9 41.0 32.7 43.2 57.1
55.9 100.0 81.3 52.4 46.7 53.6 45.2 63.6 0.0
*Darker shading indicates a higher ratio.
●When the players of free-to-play smartphone/tablet games with in-game item charges were asked whether they pay for
in-game items, 53.8% answered “yes,” which is 27.3 points higher than general consumers.
●The “yes” answer rate was 12.6 points higher among males. It was particularly high among the “30-39” cohort, at 67.3%.
23
Chapter6
Visitors' Game Playing Status
6. Mobile Phone Game Playing Status
1.Mobile Phone Games Playing Experience
Do you ever play games on mobile phone? [Single answer]
■Comparison with General Consumers
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
n (number of
Continue to play
respondents)
regularly
1,203
Used to play often,
but seldom play
4.1
16.3
33.0
18.5
0%
even once
30.5
10.9
2,515
Have never played
or twice
nowadays
26.3
1,151
Tried it about once
17.2
38.9
16.1
20%
26.9
61.3
40%
60%
80%
100%
■Rate of Regular Game Playing (rate of those who answered "Continue to play
regularly") by Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n=1,203
100% 80% 60% 40% 20%
25.8
16.7
0%
n (number of
respondents)
917
n (number of
respondents)
Male
respondents
0%
20%
1,219
4.7
6.6
12
3 to 9
120
66
10 to 14
114
27.3
161
15 to 19
40
28.9
173
20 to 24
56
158
25 to 29
58
9.8
26.4
231
30 to 39
170
12.0
25.8
93
40 to 49
172
3.4
23
50 or older
489
1.1
1,296
3.6
22.7
20.9
34.8
27.6
22.2
286
Female
5.5
29
10 to 14
134
30.8
39
15 to 19
56
49
20 to 24
53
42
25 to 29
79
62
30 to 39
185
3.0
43
40 to 49
268
4.0
50 or older
447
16.1
32.6
4
80% 100%
4.7
31.0
35.7
60%
8.2
3 to 9
74
40%
3.5
18
22.4
100.0
[2013: General Consumers/ Overall]
n=2,515
respondents
6.1
20.9
3.2
5.6
0.6
●Regarding experience of playing mobile phone games, 26.3% answered “continue to play regularly,” a low rate compared
to other types of games. The answer rate for “used to play often, but seldom play nowadays” was 30.5%.
●The answer rates for “continue to play regularly” were roughly the same for both genders, being around the mid 20%
in each case. There was no marked difference according to age.
24
2. Types of Games Played
Please indicate the type(s) of mobile phone games that you have played in the past year.[Multiple answers]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Regular
[2013: General Consumers/ Regular
mobile phone game players]
mobile phone game players]
80%
60%
40%
n=306
n=118
respondents
20%
0%
respondents
0%
11.8
Payable games
7.2
20%
40%
7.3
Free-to-play games with in-game item
45.9
charges
Completely free games
30.7
3.9
56.1
Other games
0.4
Do not know/ do not remember
2.5
0.3
80%
6.0
Games with monthly subscription
71.9
60%
■Gender and Age
[TOKYO GAME SHOW 2014/ Regular mobile phone game players]
(Unit: %)
Payable games
Games with monthly
subscription
306
11.8
7.2
230
2
12.6 0.0
6.5
0.0
15
43
22
9
6.7 14.0 10.2 15.6 13.6 18.2 0.0
9.2
0.0
0.0
0.0
9.2
8.5 13.6 12.5
12
10
15
10
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
4
9.4
59
3 to 9
76
2.0
32
Female
8
4.7
49
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Male
phone game players
TOKYO GAME SHOW
n (number of respondents)
2014/ Regular mobile
Gender and Age
12
4
0.0 10.0 20.0 20.0 8.3
0.0
0.0 11.1 8.3 20.0 6.7 10.0 8.3
0.0
Free-to-play games with
in-game item charges
71.9
72.6 50.0 66.7 74.4 73.5 75.0 74.6 59.1 87.5
69.7 75.0 44.4 58.3 50.0 80.0 90.0 83.3 75.0
Completely free games
30.7
27.0 50.0 26.7 27.9 28.6 21.9 23.7 31.8 37.5
42.1 0.0 66.7 41.7 30.0 40.0 60.0 33.3 50.0
Other games
Do not know/ do not
remember
0.3
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.3
0.0 11.1 0.0
0.0
0.0
0.0
0.0
0.0
3.9
3.9
0.0 20.0 9.3
4.1
0.0
0.0
0.0
0.0
3.9 25.0 11.1 0.0
0.0
6.7
0.0
0.0
0.0
*Darker shading indicates a higher ratio.
●The type of mobile phone game that was played much more than others was “free-to-play games with in-game item
charges,” at 71.9%.
●The rates for “free-to-play games with in-game item charges” were around 70% for both males and females.
“Completely free games” was 15.1 points higher among females.
25
3. Purchasing/Non-purchasing of Payable In-game Items in Games with Free-to-play Basic Content
In the past year, have you purchased in-game items for a mobile phone game? [Single answer]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Players of free-to-play
[2013: General Consumers/ Players of free-to-play
mobile phone games with in-game item charges]
mobile phone games with in-game item charges]
No
No
Yes
n=210
48.6
respondents
Yes
41.9
n=52
51.4
respondents
58.1
■Gender and Age
[TOKYO GAME SHOW 2014/ Players of free-to-play mobile phone games with in-game item charges]
n (number of respondents)
210
158
1
10
28
35
24
43
13
4
52
3
4
7
5
12
9
9
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/
Players of free-to-play
mobile phone games with
in-game item charges
(Unit: %)
3
Yes
51.4
51.3 100.0 20.0 50.0 45.7 66.7 53.5 61.5 25.0
51.9 0.0
No
48.6
48.7 0.0 80.0 50.0 54.3 33.3 46.5 38.5 75.0
48.1 100.0 100.0 42.9 20.0 41.7 44.4 33.3 66.7
0.0 57.1 80.0 58.3 55.6 66.7 33.3
*Darker shading indicates a higher ratio.
●When the players of free-to-play mobile phone games with in-game item charges were asked whether they pay for
in-game items, 51.4% answered “yes” which is roughly half of the sample.
●The “yes” answer rate was around 51% for both genders.
26
Chapter7
Visitors' Game Playing Status
7. Arcade Game Playing Status
1. Arcade Game Playing Experience
Do you ever play arcade games? [Single answer]
■Comparison with General Consumers
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
Used to play often,
Continue to play
n (number of
respondents)
but seldom play
regularly
1,259
Tried it about once
Have never played
or twice
even once
nowadays
37.2
1,151
38.4
29.8
11.3
2,515
38.5
28.1
0%
21.5
20%
26.6
37.4
40%
2.9
5.2
23.2
60%
80%
100%
■Rate of Regular Game Playing (rate of those who answered "Continue to play regularly") by Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
[2013: General Consumers/ Overall]
n=1,259 respondents
60%
40%
20%
0%
36.0
n (number of
respondents)
958
42.9
44.1
40.1
44.8
42.4
28.6
20.6
8.7
55.2
46.3
45.1
50.0
28.1
34.8
0.0
Male
120
68
10 to 14
114
162
15 to 19
40
183
20 to 24
56
165
25 to 29
58
241
30 to 39
170
102
40 to 49
172
50 or older
489
Female
0%
20%
60%
32.5
29.6
34.1
12.3
17.5
16.2
10.8
1.5
10.3
1,296
39.6
21
3 to 9
29
10 to 14
134
41
15 to 19
56
51
20 to 24
53
14.5
44
25 to 29
79
13.5
64
30 to 39
185
46
40 to 49
268
50 or older
447
5
40%
12.4
1,219
3 to 9
301
42.9
n (number of
respondents)
14
23
40.9
n=2,515 respondents
74
24.9
15.6
12.0
9.8
0.8
●Regarding experience of playing arcade games, 37.2% answered “continue to play regularly.” The answer rates for
“used to play often, but seldom play nowadays” were also, at 38.4%, high compared to other answers.
●The answer rate was 36.0% among males and 40.9% among females. Among females in the “25-29” cohort, the rate was
50%.
27
Chapter8
Visitors' Game Playing Status
8. Overlaps among Types of Games
1. Regular Player Overlap Rates for Each Hardware Type
The following diagram represents the overlaps in the usage of the three game types of “video games,”
“PC games,” and “smartphone/tablet games” by regular players (those who answered “Continue to play regularly.”)
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
n=1,279
respondents
Video games overall
Smartphone/tablet
Video games overall
games overall
77.6%
8.8%
1.3%
PC games overall
4.4%
PC games
overall
Regularly play on all
35.9%
hardware types
25.7%
21.1%
2.3%
Smartphone/tablet games overall
4.0%
59.0%
[2013: General Consumers/ Overall]
n=2,515
respondents
Video games overall
Smartphone/tablet
Video games overall
12.6%
games overall
1.3%
PC games overall
Regularly play on
all hardware
4.4%
Smartphone/tablet games overall
PC games
types
overall
1.3%
9.1%
2.3%
23.0%
* Overlap rate is calculated from the respective numbers of effective responses.
●Regular game players who played only “video games” and “smartphone/tablet games” accounted for 25.7% of the sample,
and regular game players who played only “video games” and “PC games” accounted for 8.8%.
●Respondents who regularly played games on all three hardware types accounted for 21.1% of the sample; 19.8 points
higher than “general consumers/ overall.”
28
■Regular Playing Rates for Each Game Type by Regular Players of Each Hardware Type
PC games
smartphone/tablet games
mobile phone games
arcade games
(Unit: %)
video games
[TOKYO GAME SHOW 2014/ Regular players of each hardware type]
Regular video game players
993
ー
38.6
60.3
25.0
40.1
Regular PC game players
459
83.4
ー
69.9
29.0
43.8
755
79.3
42.5
ー
33.0
44.1
316
78.5
42.1
78.8
ー
46.8
468
85.0
42.9
71.2
31.6
ー
n (number of
respondents)
Regular smartphone/
tablet game players
Regular mobile phone
game players
Regular arcade game players
*Darker shading indicates a higher ratio.
■Regular Playing Rates for Each Game Type by Regular Players of Each Hardware Type
PC games
smartphone/tablet games
mobile phone games
arcade games
(Unit: %)
video games
[2013: General Consumers/ Regular players of each hardware type]
Regular video game players
463
ー
21.0
45.5
8.4
30.9
Regular PC game players
298
29.1
ー
40.2
10.1
19.9
655
24.9
15.9
ー
10.5
26.3
119
25.6
22.1
58.2
ー
30.2
339
34.4
16.0
53.5
11.1
ー
n (number of
respondents)
Regular smartphone/
tablet game players
Regular mobile phone
game players
Regular arcade game players
*Darker shading indicates a higher ratio.
●Looking at overlapping use among regular game players of the five hardware types of “video games,” “PC games,”
“smartphone/tablet games,” “mobile phone games,” and “arcade games,” the answer rates for “video games” were
consistently high, being between 78%-85% across each type of regular player.
However, the rate of regularly play of “smartphone/tablet games” among regular players of video games was,
at 60.3%, lower than other hardware types.
29
Chapter9
Visitors' Willingness to Play Games in Future
9. Willingness to Play Games in Future
1. Willingness to Play Video Games
Do you want to play video games in the future? [Single answer]
■Comparison with General Consumers
Want to
proactively enjoy
game playing
n (number of
respondents)
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
1,267
Will play if there
are games that
interest me
Not sure I
particularly want to
59.7
1,117
13.4
5.3
2,456
36.1
51.2
26.4
0%
3.6 0.7
18.1
24.5
20%
No intention to
play at all
17.3
43.8
40%
60%
80%
100%
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n (number of respondents)
Want to proactively enjoy
game playing
Will play if there are games
that interest me
1,267
965
14
70 164 184 166 241 102
24
302
21
29
41
50
45
64
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/ Overall
(Unit: %)
47
5
59.7
61.9 50.0 70.0 78.7 70.7 59.6 53.9 44.1 33.3
52.6 47.6 58.6 73.2 74.0 62.2 42.2 19.1 20.0
36.1
34.8 50.0 28.6 20.7 27.2 37.3 42.7 48.0 45.8
40.1 42.9 37.9 22.0 24.0 33.3 50.0 63.8 60.0
Not sure I particularly want to
3.6
3.0
0.0
0.0
0.6
2.2
3.0
2.9
7.8 16.7
5.3
4.8
3.4
4.9
0.0
4.4
7.8 10.6 0.0
No intention to play at all
0.7
0.3
0.0
1.4
0.0
0.0
0.0
0.4
0.0
2.0
4.8
0.0
0.0
2.0
0.0
0.0
4.2
6.4 20.0
*Darker shading indicates a higher ratio.
●Regarding the respondents’ willingness to play video games in the future, 59.7% answered that they “want to
proactively enjoy game playing.” Counted with “will play if there are games that interest me” (36.1%,) it accounts for
95.7% of the sample.
●The rate for “want to proactively enjoy game playing” was 46.3 points higher than “general consumers/ game players.”
●The answer rate for “want to proactively enjoy game playing” was 9.3 points higher among males, and among males of
the “10-24” cohort, it surpassed 70%. It also surpassed 70% among females of the “15-24” cohort.
30
2. Willingness to Play PC Games
Do you want to play games on PC in the future? [Single answer]
■Comparison with General Consumers
Want to
proactively enjoy
game playing
n (number of
respondents)
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
1,246
29.6
1,136
2,473
Will play if there
are games that
interest me
Not sure I
particularly want to
45.3
8.4
16.9
44.5
24.9
3.2
0%
No intention to
play at all
24.9
22.2
27.6
20%
8.3
44.3
40%
60%
80%
100%
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n (number of respondents)
Want to proactively enjoy
game playing
Will play if there are games
that interest me
Not sure I particularly want to
No intention to play at all
1,246
946
15
67 162 182 161 237
99
23
300
21
28
41
50
45
63
47
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Male
TOKYO GAME SHOW 2014/ Overall
(Unit: %)
Gender and Age
5
29.6
32.2 26.7 35.8 50.6 37.4 23.6 26.2 21.2 26.1
21.3 14.3 35.7 26.8 24.0 20.0 20.6 10.6 20.0
45.3
45.8 46.7 37.3 32.7 46.2 53.4 51.1 49.5 34.8
43.7 33.3 42.9 39.0 46.0 51.1 41.3 46.8 40.0
16.9
14.4 13.3 17.9 11.7 11.5 15.5 14.8 17.2 21.7
24.7 19.0 10.7 26.8 28.0 17.8 28.6 29.8 40.0
8.3
7.6
13.3 9.0
4.9
4.9
7.5
8.0 12.1 17.4
10.3 33.3 10.7 7.3
2.0 11.1 9.5 12.8 0.0
*Darker shading indicates a higher ratio.
●Regarding the respondents’ willingness to play PC games in the future, 29.6% answered that they “want to proactively
enjoy game playing,” and 45.3% answered “will play if there are games that interest me.”
●The rate for “want to proactively enjoy game playing” was 21.2 points higher than “general consumers/ game players.”
●The answer rate for “want to proactively enjoy game playing” was 10.9 points higher among males, and among males of
the “15-19” cohort, it was around 50%.
31
3. Willingness to Play Smartphone/Tablet Games
Do you want to play games on smartphone/tablet in the future? [Single answer]
■Comparison with General Consumers
Want to
proactively enjoy
game playing
n (number of
respondents)
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
1,249
Will play if there
are games that
interest me
Not sure I
particularly want to
33.9
1,136
45.1
21.7
8.6
2,455
13.1
53.5
29.2
0%
No intention to
play at all
10.0
19.4
20%
7.9
14.8
42.9
40%
60%
80%
100%
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n (number of respondents)
Want to proactively enjoy
game playing
Will play if there are games
that interest me
Not sure I particularly want to
No intention to play at all
1,249
946
15
68 164 181 160 236
99
23
303
21
27
41
51
45
65
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/ Overall
(Unit: %)
48
5
33.9
33.1 26.7 48.5 50.6 35.4 21.3 27.5 24.2 26.1
36.3 33.3 63.0 36.6 35.3 46.7 24.6 29.2 40.0
45.1
45.8 46.7 36.8 36.0 45.3 56.9 49.2 43.4 43.5
42.9 42.9 33.3 39.0 39.2 33.3 56.9 45.8 40.0
13.1
12.6
14.9 14.3 0.0 17.1 15.7 17.8 15.4 16.7 20.0
7.9
8.6
6.7
4.4
7.9 11.6 15.6 14.4 20.2 8.7
20.0 10.3 5.5
7.7
6.3
8.9 12.1 21.7
5.9
9.5
3.7
7.3
9.8
2.2
3.1
8.3
0.0
*Darker shading indicates a higher ratio.
●Regarding the respondents’ willingness to play smartphone/tablet games in the future, 33.9% answered that they
“want to proactively enjoy game playing,” and 45.1% answered “will play if there are games that interest me.”
●The rate for “want to proactively enjoy game playing” was 12.2 points higher than “general consumers/ game players.”
●The answer rate for “want to proactively enjoy game playing” surpassed 30% among both genders, and among males of
the “10-14” and “15-19” cohorts, it was around 50%.
32
4. Willingness to Play Mobile Phone Games
Do you want to play games on mobile phone in the future? [Single answer]
■Comparison with General Consumers
Want to
proactively enjoy
game playing
n (number of
respondents)
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
1,223
1,127
2,460
11.0
Will play if there
are games that
interest me
26.0
17.5
3.6
10.8
1.6
Not sure I
particularly want
to
23.9
39.1
18.3
60.5
23.0
0%
No intention to
play at all
64.5
20%
40%
60%
80%
100%
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
10.7 20.0 13.6 12.9 13.9 6.3 10.0 7.3
5.0
26.0
25.3 33.3 22.7 25.8 26.1 20.9 26.8 25.0 35.0
28.2 23.8 19.2 29.3 24.0 24.4 32.8 33.3 60.0
Not sure I particularly want to
23.9
23.3 13.3 15.2 22.1 17.2 31.0 26.4 24.0 20.0
25.9 19.0 26.9 26.8 32.0 24.4 23.0 26.7 20.0
No intention to play at all
39.1
40.8 33.3 48.5 39.3 42.8 41.8 36.8 43.8 40.0
33.7 47.6 30.8 24.4 34.0 31.1 39.3 35.6 0.0
game playing
Will play if there are games
that interest me
294
21
26
41
50
45
61
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
11.0
Want to proactively enjoy
66 163 180 158 231
Female
20
929
15
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
96
n (number of respondents)
1,223
Male
TOKYO GAME SHOW 2014/ Overall
(Unit: %)
Gender and Age
12.2 9.5 23.1 19.5 10.0 20.0 4.9
45
5
4.4 20.0
*Darker shading indicates a higher ratio.
●Regarding the respondents’ willingness to play mobile phone games in the future, 11.0% answered that they “want to
proactively enjoy game playing,” and 26.0% answered “will play if there are games that interest me.”
●The rate for “want to proactively enjoy game playing” was 7.4 points higher than “general consumers/ game players.”
●The answer rate for “want to proactively enjoy game playing” was around 10% among both genders, and among
females of the “15-19” and “25-29” cohorts, it was around 20%.
33
5. Willingness to Play Arcade Games
Do you want to play arcade games in the future? [Single answer]
■Comparison with General Consumers
TOKYO GAME SHOW 2014/
Overall
2013: General Consumers/
Game players
2013: General Consumers/
Overall
n (number of
respondents)
Want to
proactively enjoy
game playing
1,254
24.8
1,136
Not sure I
particularly want
to
46.6
10.6
2,471
Will play if there
are games that
interest me
18.8
41.6
4.4
23.7
0%
9.8
26.8
21.1
29.9
20%
No intention to
play at all
42.0
40%
60%
80%
100%
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n (number of respondents)
Want to proactively enjoy
game playing
Will play if there are games
that interest me
Not sure I particularly want to
No intention to play at all
1,254
950
15
69 164 182 162 239
98
21
304
21
29 41
51
45
64
48
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Male
TOKYO GAME SHOW 2014/ Overall
(Unit: %)
Gender and Age
5
24.8
24.2 26.7 42.0 39.0 28.0 20.4 15.1 11.2 9.5
26.6 14.3 58.6 36.6 23.5 35.6 17.2 14.6 0.0
46.6
46.4 40.0 34.8 36.6 44.0 48.8 57.3 46.9 42.9
47.0 52.4 37.9 39.0 51.0 42.2 62.5 37.5 40.0
18.8
19.6 13.3 14.5 17.7 19.2 22.2 18.4 24.5 28.6
16.4 14.3 3.4 19.5 13.7 13.3 12.5 31.3 40.0
9.8
9.8
20.0 8.7
6.7
8.8
8.6
9.2 17.3 19.0
9.9
19.0 0.0
4.9 11.8 8.9
7.8 16.7 20.0
*Darker shading indicates a higher ratio.
●Regarding the respondents’ willingness to play arcade games in the future, 24.8% answered that they “want to proactively
enjoy game playing,” and 46.6% answered “will play if there are games that interest me.”
●The rate for “want to proactively enjoy game playing” was 14.2 points higher than “general consumers/ game players.”
●The answer rate for “want to proactively enjoy game playing” was around 25% among both genders, and among males of
the “10-14” and “15-19” cohorts, it was around 40%.
34
6. Willingness to Purchase Video Game Hardware
Please select every piece of video game hardware that you (or a co-resident) plan to purchase
for your home (as a replacement or as an addition) [Multiple answers]
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
30%
20%
10%
0%
1.2
10.4
5.8
1.6
3.4
[2013: General Consumers/ Overall]*1
n=1,279
n=2,515
respondents
respondents
Wii
Wii U
Nintendo 3DS /New Nintendo
3DS (including LL)
7.3
2.3
2.2
5.9
10%
20%
2.1
4.8
4.9
Nintendo DS
(including Lite / DSi / LL)
PlayStation 3
PlayStation 4
23.1
0%
2.0
5.2
PlayStation Vita
2.4
(including Vita TV)
PSP(PlayStation Portable)
1.6
(including PSP go)
Xbox 360
Xbox One
0.4
0.8
*1 The purchase-plan rate for the general consumer survey was based on the sum of “will definitely purchase” and “thinking about purchasing.”
*2 The subjects in the general consumer survey were not asked about Nintendo DS (including Lite, DSi, LL.)
35
30%
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
n (number of respondents)
Wii
Wii U
Nintendo 3DS /New Nintendo
1,279
973
15
1.2
1.3
6.7
10.4
70 165 184 166 244 104
2.9
1.8
0.5
1.2
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Female
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Gender and Age
Male
TOKYO GAME SHOW 2014/ Overall
(Unit: %)
25
306
22
29
41
51
45
65
48
5
0.0
2.0
0.0
0.0
3.8
0.0
0.7
0.0
3.4
0.0
0.0
0.0
10.7 13.3 8.6 13.3 14.7 11.4 8.2
5.8
8.0
9.5
4.5
6.9 14.6 13.7 17.8 7.7
0.0
0.0
5.8
5.8
0.0
8.6
6.7
3.8
7.8
4.5
6.7
4.0
5.9
0.0
6.9 12.2 3.9
6.7
6.2
4.2
0.0
1.6
1.5
0.0
2.9
0.6
1.1
1.2
2.0
2.9
0.0
2.0
0.0
3.4
2.4
0.0
3.1
2.1
0.0
PlayStation 3
3.4
3.1
0.0
4.3
5.5
2.2
1.8
3.7
1.9
0.0
4.6
4.5
0.0
2.4 11.8 6.7
1.5
4.2
0.0
PlayStation 4
23.1
3DS (including LL)
Nintendo DS
(including Lite / DSi / LL)
PlayStation Vita
23.9 6.7 15.7 24.8 22.8 29.5 28.3 17.3 8.0
20.6 9.1
2.0
3.4 22.0 23.5 31.1 29.2 10.4 20.0
7.3
7.2
0.0
5.7 10.3 6.5
7.8
4.5 11.5 4.0
7.5
0.0
3.4 12.2 17.6 8.9
3.1
4.2
0.0
2.3
2.2
0.0
1.4
3.6
1.6
2.4
2.0
1.9
0.0
2.9
0.0
0.0
4.9
5.9
4.4
1.5
2.1
0.0
Xbox 360
2.2
2.1
0.0
1.4
3.6
1.1
0.6
2.5
2.9
4.0
2.6
0.0
3.4
2.4
5.9
4.4
0.0
2.1
0.0
Xbox One
5.9
6.8
0.0
1.4
9.7
5.4
4.8
9.8
5.8
4.0
2.9
0.0
0.0
2.4
2.0 11.1 3.1
0.0
0.0
(including Vita TV)
PSP(PlayStation Portable)
(including PSP go)
*Darker shading indicates a higher ratio.
●Regarding the rates for willingness to purchase video game hardware, the rate was highest for “PlayStation 4” at 23.1%,
and this was followed by “Wii U” at 10.4%.
●The rate for “PlayStation 4” was surpassed 20% among both genders, and among both males and females aged between
25 and 39, it was around 30%.
36
7. Game Playing Experience and Willingness to Play
"Game playing experience" was cross-tabulated with "game playing willingness for each hardware type.
The results are shown below in four categories.
Gameplay experience
Continue to play
regularly
Intention to
Intention to play
Want to proactively enjoy game playing
continue
regularly
Intention to
No intention to play
stop playing
No intention to play at all
◆Video games
Intention to
continue playing
regularly
n (number of
respondents)
TOKYO GAME SHOW 2014/ Overall
Intention to begin playing
playing
Will play if there are games that interest me
Not sure I particularly want to
Used to play often, Tried it about once
Have never
or twice
but seldom play
played even once
nowadays
Intention to begin
playing
1,267
Intention to stop
playing
No intention to
play
76.8
0.9
3.4
18.9
0.2
2013: General Consumers/ Overall
12.3
2,456
0%
◆PC games
68.1
20%
Intention to
continue playing
regularly
n (number of
respondents)
TOKYO GAME SHOW 2014/ Overall
19.4
1,223
40%
Intention to begin
playing
36.1
60%
80%
Intention to stop
playing
100%
No intention to
play
1.3
39.2
23.4
0.5
2013: General Consumers/ Overall
2,473
8.6
19.5
0%
◆Smartphone/ tablet games
TOKYO GAME SHOW 2014/ Overall
20%
Intention to
continue playing
regularly
n (number of
respondents)
71.4
1,171
40%
Intention to begin
playing
60%
80%
Intention to stop
playing
100%
No intention to
play
3.2
60.4
18.8
17.6
0.8
2013: General Consumers/ Overall
22.4
2,455
0%
15.3
20%
37
61.5
40%
60%
80%
100%
◆Mobile phone games
Intention to continue
playing regularly
n (number of
respondents)
TOKYO GAME SHOW 2014/ Overall
1,162
19.2
3.2
2013: General Consumers/ Overall
Intention to begin
playing
18.2
Intention to stop
playing
6.6
No intention to play
55.9
0.9
9.2
2,460
0%
86.7
20%
40%
60%
80%
100%
◆Arcade games
n (number of
respondents)
Intention to continue
playing regularly
Intention to begin
playing
Intention to stop
playing
No intention to play
1.4
TOKYO GAME SHOW 2014/ Overall
1,239
36.0
35.7
27.0
0.8
2013: General Consumers/ Overall
10.7
2,471
0%
17.4
20%
71.1
40%
60%
80%
●The rate for “intention to continue playing regularly” of video games was 76.8%, 64.5 points higher than among general
consumers.
●The rate for “intention to continue playing regularly” of PC games was 36.1%, 27.5 points higher than among general
consumers.
●The rate for “intention to continue playing regularly” of smartphone/tablet games was 60.4%, 38.0 points higher than
among general consumers.
●The rate for “intention to continue playing regularly” of mobile phone games was 19.2%, 16.0 points higher than
among general consumers.
●The rate for “intention to continue playing regularly” of arcade games was 36.0%, 25.3 points higher than
among general consumers.
38
100%
8. Willing Player Overlap Rates for Each Hardware Type
The following diagram represents the overlaps in the three game types of “video games,” “PC games,”
and “smartphone/tablet games” as selected by willing players (those who answered
“Want to proactively enjoy game playing” or “Will play if there are games that interest me.”)
■Comparison with General Consumers
[TOKYO GAME SHOW 2014/ Overall]
n=1,279
Video games overall
respondents
94.8%
Video games overall
Smartphone/tablet
11.4%
games overall
PC games overall
PC games
Willing to play all types
14.4%
59.6%
Smartphone/tablet games overall
overall
72.9%
1.7%
77.1%
[2013: General Consumers/ Overall]
n=2,515
respondents
Video games overall
31.0%
2.8%
Video games overall
Smartphone/tablet
games overall
PC games overall
9.1%
Willing to play all types
13.5%
PC games
overall
27.6%
Smartphone/tablet
games overall
6.4%
36.8%
* Overlap rate is calculated from the respective numbers of effective responses.
●The rate for respondents willing to continue regularly playing of “video games” and smartphone/tablet games”
only was 14.4%. For regular players of “video games” and “PC games” only it was 11.4%.
●The rate for those willing to play all three types was 59.6%, 46.1 points higher than among general consumers.
39
■Game Play Willingness Rates by Willing Gamers of Each Hardware Type *1
PC games
smartphone/tablet games
mobile phone games
arcade games
(Unit: %)
video games
[TOKYO GAME SHOW2014/ Willing players of each hardware type]
ー
74.9
78.0
36.2
71.2
933
97.3
ー
84.0
41.8
74.1
986
95.9
79.5
ー
43.5
75.6
453
96.9
86.1
94.7
ー
81.7
895
96.5
77.2
83.2
41.3
ー
n (number of
respondents)
Willing players of video games
Willing players of PC games
Willing players of
smartphone/tablet games
Willing players of mobile phone
games
Willing players of arcade games
1,213
*Darker shading indicates a higher ratio.
PC games
smartphone/tablet games
mobile phone games
arcade games
(Unit: %)
video games
[2013: General Consumers/ Willing players of each hardware type]
ー
52.7
72.9
23.5
58.0
864
59.1
ー
71.9
30.8
51.0
1,087
61.3
53.9
ー
26.1
51.2
368
59.8
69.8
79.0
ー
65.8
857
65.4
51.3
68.8
29.2
ー
n (number of
respondents)
Willing players of video games
Willing players of PC games
Willing players of
smartphone/tablet games
Willing players of mobile phone
games
Willing players of arcade games
1,031
*Darker shading indicates a higher ratio.
*1 Willingness rate is based on the sum of "Want to proactively enjoy game playing" and "Will play if there are games that interest me."
●Looking at overlapping use among respondents willing players for each of the five hardware types of “video games,”
“PC games,” “smartphone/tablet games,” “mobile phone games,” and “arcade games,” among respondents willing to
play video games, the answer rate for “smartphone/tablet games” was 78.0%, and for PC games” it was 74.9%.
●Among respondents willing to play PC games, those willing to play smartphone/tablet games, those willing to play
mobile phone games, and those willing to play arcade games, the answer rate for “video games” surpassed 95%
in each case.
40
Chapter10
Turnout at the TOKYO GAME SHOW
10. The Situation regarding TOKYO GAME SHOW 2014
1. Source of Awareness
How did you find out about the TOKYO GAME SHOW 2014? [Multiple answers]
■Time Series Comparison
TOKYO GAME SHOW 2014/ Overall(n=1,270)
[TOKYO GAME SHOW/ Overall]
TOKYO GAME SHOW 2013/ Overall(n=1,122)
TOKYO GAME SHOW 2012/ Overall(n=1,148)
0%
10%
20%
30%
Because it's an annual event
24.3
21.7
Friend/acquaintance/family
25.0
member
Other website
15.0
14.7
Website of TOKYO GAME SHOW
16.4
14.9
15.2
exhibitors
15.7
15.1
Television
13.6
13.7
14.1
Game magazine
3.9
5.3
5.1
CESA's official website
Store poster/flier
3.3
4.1
4.2
Received an invitation
3.1
3.3
3.0
2.4
General magazine
Station poster
Newspaper
Radio
Other
7.3
9.1
2.2
1.9
0.8
1.8
2.1
2.5
1.5
1.1
1.8
2.1
2.9
2.4
41
28.8
20.1
22.9
29.1
40%
34.1
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
(Unit: %)
35.0 14.3 22.1 27.9 31.7 33.7 45.5 43.3 24.0
31.4 27.3 25.0 29.3 30.6 33.3 44.6 22.9 0.0
25.0
22.8 50.0 35.3 37.0 26.8 21.1 13.2 8.7 12.0
32.3 27.3 42.9 31.7 34.7 40.0 26.2 27.1 40.0
Other website
20.1
20.2 14.3 19.1 21.8 20.8 14.5 23.6 20.2 16.0
19.8 13.6 14.3 19.5 26.5 11.1 18.5 29.2 20.0
Website of TOKYO GAME
SHOW exhibitors
16.4
16.1 14.3 20.6 18.8 17.5 17.5 12.4 12.5 20.0
17.2 13.6 21.4 14.6 20.4 22.2 16.9 10.4 20.0
Television
15.7
15.5 21.4 23.5 17.6 12.0 12.0 12.4 17.3 48.0
16.5 27.3 21.4 12.2 18.4 6.7
Game magazine
13.6
15.2 0.0 13.2 15.8 14.2 13.9 19.0 12.5 16.0
member
303
22
28
41
49
45
65
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
34.1
Friend/acquaintance/family
25
3 to 9
967
Because it's an annual event
68 165 183 166 242 104
Female
1,270
n (number of respondents)
14
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Male
Overall
TOKYO GAME SHOW 2014/
Gender and Age
48
5
7.7 33.3 0.0
8.6
4.5 10.7 12.2 14.3 6.7
6.2
6.3
0.0
CESA's official website
3.9
4.3
0.0
0.0
2.4
2.7
4.8
6.2
9.6
0.0
2.6
0.0
0.0
2.4
6.1
0.0
3.1
2.1 20.0
Store poster/flier
3.3
3.7
0.0
5.9
1.2
4.9
2.4
4.5
4.8
4.0
2.0
0.0
3.6
2.4
4.1
2.2
1.5
0.0
0.0
Received an invitation
3.1
2.9
0.0
0.0
7.9
2.7
3.0
1.2
1.9
0.0
3.6
0.0
3.6 14.6 0.0
6.7
1.5
0.0
0.0
General magazine
2.4
2.5
7.1
1.5
3.6
2.2
1.2
2.9
2.9
0.0
2.0
4.5
0.0
0.0
4.1
2.2
1.5
2.1
0.0
Station poster
2.2
2.2
0.0
0.0
0.6
3.8
2.4
2.9
1.0
4.0
2.3
0.0
0.0
2.4
4.1
4.4
0.0
4.2
0.0
Newspaper
1.8
1.8
0.0
0.0
2.4
1.1
2.4
2.5
1.0
0.0
2.0
4.5
3.6
0.0
0.0
2.2
4.6
0.0
0.0
Radio
1.5
1.7
0.0
0.0
0.6
1.6
0.6
3.3
1.0
8.0
1.0
4.5
0.0
0.0
0.0
0.0
1.5
2.1
0.0
Other
2.1
2.0
0.0
0.0
2.4
2.7
2.4
2.1
1.0
0.0
2.6
0.0
0.0
7.3
2.0
2.2
3.1
2.1
0.0
*Darker shading indicates a higher ratio.
●Regarding source of awareness of TOKYO GAME SHOW 2014, “because it's an annual event” accounted for the largest
proportion at 34.1%. This was followed by “friend/acquaintance/family member” (25.0%) and “other website” (20.1%.)
A comparison of different years reveals that the rate for “because it's an annual event” increases year by year.
●The rate for “because it's an annual event” surpassed 30% for both genders. The rate for “game magazine” was
6.6 points higher among males, and “friend/acquaintance/family member” was 9.5 points higher among females.
“because it's an annual event” surpassed 40% among males of ages 30 to 49, and among females of ages 30 to 39.
42
2. Number of Visits
The TOKYO GAME SHOW has been held 23 times (summer 1996, spring and autumn 1997-2001,
autumn 2002-2013.) How many have you been to? [Single answer]
■Time Series Comparison
[TOKYO GAME SHOW/ Overall]
Visited all 23
times before
*1
n (number of
respondents)
TOKYO GAME SHOW
2014/ Overall
1,254
TOKYO GAME SHOW
2013/ Overall
1,107
TOKYO GAME SHOW
2012/ Overall
1,138
10.6
1.4
13.1
8.9
2.5
5.5
1.8
Visited 7-22
times before
*2
Visited 1-3
times before
30.1
10.6
3.6
54.7
40%
60%
Average
number of
visits
(times)
3.7
49.3
28.1
20%
This is my
first time
44.8
28.7
9.9
0%
Visited 4-6
times before
3.0
80%
100%
■Gender and Age/ IPS
[TOKYO GAME SHOW 2014/ Overall]
Overall
Male
Visited 7-22
Visited 4-6
Visited 1-3
This is my
times before
times before
times before
times before
first time
1.4
10.6
13.1
30.1
44.8
952
1.6
11.8
12.8
30.8
43.1
4.0
0.0
14.3
42.9
42.9
2.1
Gender and Age
1,254
3.7
14
0.0
10 to 14
68
0.0
1.5
11.8
32.4
54.4
2.1
15 to 19
162
0.0
2.5
6.2
27.8
63.6
2.0
20 to 24
182
0.0
3.8
5.5
39.6
51.1
2.3
25 to 29
164
0.0
12.2
15.2
32.3
40.2
3.5
30 to 39
239
3.3
23.8
18.0
28.9
25.9
6.2
40 to 49
100
7.0
20.0
20.0
20.0
33.0
7.1
23
0.0
13.0
17.4
26.1
43.5
4.2
3 to 9
50 or older
302
0.7
7.0
13.9
28.1
50.3
3.0
3 to 9
22
0.0
0.0
18.2
13.6
68.2
2.1
10 to 14
29
0.0
3.4
13.8
27.6
55.2
2.3
15 to 19
41
0.0
4.9
9.8
26.8
58.5
2.4
20 to 24
49
0.0
2.0
12.2
24.5
61.2
2.1
25 to 29
45
0.0
2.2
22.2
26.7
48.9
2.6
30 to 39
65
1.5
16.9
13.8
33.8
33.8
4.4
40 to 49
46
2.2
10.9
6.5
32.6
47.8
3.6
5
0.0
0.0
40.0
40.0
20.0
4.0
Innovator
582
1.7
11.2
14.3
34.0
38.8
4.0
Early adopter
273
0.4
12.5
14.3
26.7
46.2
3.7
Bridge people
192
1.0
9.9
11.5
27.1
50.5
3.6
Majority
71
4.2
14.1
8.5
28.2
45.1
4.9
Laggard
100
1.0
5.0
8.0
26.0
60.0
2.6
Female
50 or older
IPS
Average
number of
visits
(times)
Visited all 23
n (number of
respondents)
TOKYO GAME SHOW 2014/
(Unit: %)
*Darker shading indicates a higher ratio.
*1 The column heading “Visited all 23 times before” appears in the TOKYO GAME SHOW 2013 Visitors’ Survey as “Visited all 22 times before” and in the TOKYO GAME SHOW 2012 Visitors’ Survey as “Visited all 21 times before.”
*2 The column heading “Visited 7-22 times before” appears in the TOKYO GAME SHOW 2013 Visitors’ Survey as “Visited 7-21 times before” and in the TOKYO GAME SHOW 2012 Visitors’ Survey as “Visited 7-20 times before.”
*3 The average number of visits includes the 2014 visit.
●Regarding number of visits, “this is my first time” accounted for 44.8% of the sample. The average number of visits being 3.7.
●A comparison of different years reveals an increase in the number who have visited more than once in the past.
●“This is my first time” was a more popular answer females. The average number of visits among males was 4.0, and among
females it was 3.0. The average was as high as 7.1 among males of ages 40 to 49.
43
*3
3. Planned Length of Stay
For today's TOKYO GAME SHOW 2014, how many hours do you plan to stay in total?[Numeric answer]
■Time Series Comparison
[TOKYO GAME SHOW/ Overall]
n (number of
respondents)
7 hours
TOKYO GAME SHOW
2014/ Overall
1,218
20.6
TOKYO GAME SHOW
2013/ Overall
1,059
21.4
TOKYO GAME SHOW
2012/ Overall
1,072
6 hours
4 hours
22.2
19.4
23.4
16.8
16.8
40%
60%
14.4
15.3
80%
Average
length of
stay (hours)
1 hour
11.1 4.6
16.6
25.3
20%
2 hours
3 hours
21.3
17.4
17.0
0%
5 hours
5.1
7.6
0.9
1.7
1.2
5.0
4.9
4.8
100%
■Average length of stay by gender and age/ IPS
[TOKYO GAME SHOW 2014/ Overall]
(Unit: hour)
n (number of
respondents)
TOKYO GAME SHOW
2014/ Overall
Gender and Age
Male
15
69
15 to 19
159
20 to 24
170
25 to 29
157
30 to 39
225
40 to 49
102
IPS
3
4
5
6
5.0
22
10 to 14
29
15 to 19
38
20 to 24
48
25 to 29
44
30 to 39
64
40 to 49
48
1,072
4.8
823
5.0
830
4.8
12
4.6
18
4.3
59
4.4
112
5.2
152
5.3
169
5.1
150
5.1
129
4.7
140
5.0
123
4.7
201
5.0
189
4.8
98
4.4
76
4.6
11
4.0
14
3.7
236
4.8
242
4.5
6
4.7
12
4.2
12
4.7
26
4.3
23
5.3
22
4.0
41
5.1
35
4.4
48
4.6
37
4.7
65
4.6
64
4.5
4.8
38
5.1
40
4.9
4.8
3
4.7
6
5.2
5.3
5.5
5.4
5.1
4.8
4.9
4.2
4.9
4.3
4.7
5.3
5.4
4.7
5.0
5
Innovator
553
Early adopter
267
Bridge people
186
Majority
72
Laggard
103
Average
Average
n (number of
n (number of
length of
length of stay
respondents)
respondents)
stay (hours)
(hours)
4.9
5.1
298
TOKYO GAME SHOW
2012/ Overall
1,059
4.4
23
3 to 9
50 or older
2
920
10 to 14
Female
1
1,218
3 to 9
50 or older
0
TOKYO GAME SHOW
2013/ Overall
5.3
*Darker shading indicates a higher ratio.
5.1
4.7
4.7
4.5
●Regarding length of stay, the rates for “5 hours,” “6 hours,” and “7 hours” were in each case around 20%, and the
average number of hours was 5.0.
●A comparison of different years reveals a year by year increase in the length of stay.
●The average number of hours was 5.0 for both males and females. Among males in the “15-19” cohort it was 5.5 hours,
and among females in the “20-24” cohort it was 5.4. As for IPS category, the average among innovators was 5.3.
44
4. Number of Titles Visitors Planned to Sample
For today's TOKYO GAME SHOW 2014, how many titles do you plan to sample in total?
[Numeric answer]
■Time Series Comparison
[TOKYO GAME SHOW/ Overall]
n (number of
respondents)
6 or more
4-5
3
0
Average
(Titles)
13.4
15.6
3.0
2
1
18.7
TOKYO GAME SHOW
2014/ Overall
1,217
TOKYO GAME SHOW
2013/ Overall
989
10.8
22.0
18.9
19.2
14.0
15.1
3.1
TOKYO GAME SHOW
2012/ Overall
978
11.5
20.1
19.5
20.3
14.1
14.4
3.2
9.9
20.1
0%
22.4
20%
40%
60%
80%
100%
■Average number of titles visitors planned to sample by gender and age/IPS
[TOKYO GAME SHOW 2014/ Overall]
(Unit: Title)
n (number of
respondents)
TOKYO GAME SHOW
2014/ Overall
Gender and Age
1
1
2
2
3
3
4
4
5
5
3.0
1,217
n (number of
respondents)
Average
(Titles)
TOKYO GAME SHOW
2012/ Overall
n (number of
respondents)
Average
(Titles)
989
3.1
978
3.2
937
3.1
781
3.2
775
3.1
3 to 9
13
3.1
9
5.0
15
3.3
10 to 14
69
55
4.1
104
4.3
15 to 19
157
143
3.4
158
3.6
144
2.5
121
2.5
136
2.8
117
2.6
196
3.3
180
2.7
88
3.8
69
3.5
2.3
Male
20 to 24
176
25 to 29
161
30 to 39
237
40 to 49
101
50 or older
Female
3 to 9
4.2
3.4
2.9
2.8
3.1
2.7
23
2.9
10
2.2
11
280
2.9
208
3.0
203
3.3
6
5.7
9
4.0
10
6.2
25
5.5
20
3.4
18
2.6
3.6
19
4.0
10 to 14
26
15 to 19
38
20 to 24
46
2.8
36
2.6
28
2.4
25 to 29
44
2.8
44
2.9
33
2.1
30 to 39
61
55
2.0
52
2.9
40 to 49
43
34
3.3
34
4.6
3
3.0
4
1.8
50 or older
IPS
0
0
TOKYO GAME SHOW
2013/ Overall
3
Innovator
571
Early adopter
262
Bridge people
185
Majority
69
Laggard
98
3.3
2.3
2.9
2.3
3.3
*Darker shading indicates a higher ratio.
2.8
2.7
2.1
3.1
●Regarding titles sampled, the answer rates for “2,” “3,” and “4-5” were in each case around 20%, and the average number of
titles was 3.0.
●A comparison of different years reveals that while there is no marked difference between 2012 and 2013, there is a slight
decreasing tendency in the number of titles.
●The number of titles was, at 4.2, higher among males in the “10-14” cohort compared to other ages. As for IPS category, the
average among innovators was 3.3.
45
5. Favorite Developer/Publisher Booths
Out of the developers/Publishers that have an exhibit at today's TOKYO GAME SHOW 2014, which in
your opinion was the best? Please write down the name of the game company. [Open-ended answer]
[TOKYO GAME SHOW 2014/ Overall]
(n=1,137) respondents
TOKYO GAME SHOW
Rank
1
2
3
4
5
6
7
8
9
10
11
13
14
15
16
17
18
19
21
22
25
Names of Company Booths *1
Number of
persons *2
CAPCOM
SEGA
SQUARE ENIX
BANDAI NAMCO Games
KONAMI
Sony Computer Entertainment
GREE
KOEI TECMO GAMES
Nihon Falcom (KONAMI booth)
WARGAMING JAPAN
Microsoft Japan
Bushiroad
DMM Games
ARC SYSTEM WORKS
Electronic Arts
Oculus VR
D3 PUBLISHER
Voltage
Marvelous (CAPCOM booth)
Spike Chunsoft
Genius Sonority
FromSoftware
G-cluster Global
ALIENWARE
niconico
5pb.
ATLUS (SEGA booth)
AVerMedia Technologies
ASOBIMO
DeNA
Mad Catz
DENGEKIONLINE
218
169
156
113
110
101
42
26
24
20
19
19
18
16
15
12
10
7
6
6
5
3
3
3
2
2
2
2
2
2
2
2
TOKYO GAME SHOW
2013/ Overall
2012/ Overall
(n=865)respondents
(n=869)respondents
Number of
persons
80
162
113
104
21
139
28
10
17
2
31
14
0
11
24
0
0
0
0
0
0
0
1
0
0
1
1
1
0
0
2
0
Rank
(5)
(1)
(3)
(4)
(10)
(2)
(8)
(14)
(11)
(22)
(7)
(12)
(13)
(9)
(29)
(29)
(29)
(29)
(22)
-
Number of
persons
194
126
75
149
118
32
42
13
0
0
0
17
0
10
2
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
0
*1 When a product name is given instead of a company booth name, it is counted as an answer for the corresponding company booth.
e.g.) “MONSTER HUNTER”→“CAPCOM”,“PS4”→“Sony Computer Entertainment” etc.
*2 Booths are listed if 2 or more people indicate them as their favorite.
46
Rank
(1)
(3)
(5)
(2)
(4)
(8)
(7)
(10)
(9)
(12)
(18)
(22)
-
■Order of Preference by Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
(Unit: person)
1st Place
2nd Place
3rd Place
4th Place
5th Place
TOKYO GAME
CAPCOM
SHOW 2014/
SEGA
SQUARE ENIX
BANDAI NAMCO Games
KONAMI
Overall
218
(n=1,137)
Male
CAPCOM
SEGA
164
869
3 to 9
CAPCOM
SQUARE ENIX
CAPCOM
164
30 to 39
40 to 49
50 or older
Female
BANDAI NAMCO Games
13
10 to 14
25 to 29
CAPCOM
40
30 to 39
40 to 49
50 or older
3
Bushiroad
4
BANDAI NAMCO Games
BANDAI NAMCO Games
*3
3
2
Voltage
SQUARE ENIX
5
4
8
KONAMI
7
3
*4
SEGA
12
CAPCOM
SEGA
SEGA
5
CAPCOM
10
41
Bushiroad
6
19
SEGA
KONAMI
SQUARE ENIX
SEGA
SQUARE ENIX
62
1
5
8
19
SQUARE ENIX
KOEI TECMO GAMES
SEGA
KONAMI
3
11
45
8
27
2
CAPCOM
SQUARE ENIX
CAPCOM
40
4
10
37
BANDAI NAMCO Games
DMM Games
GREE
CAPCOM
20 to 24
SQUARE ENIX
3
7
*1
9
2
CAPCOM
SEGA
27
15 to 19
SQUARE ENIX
13
48
7
21
*2
SEGA
54
268
3 to 9
SEGA
3
CAPCOM
15
24
SQUARE ENIX
17
KONAMI
18
25
14
14
Sony Computer Entertainment KONAMI
SEGA
BANDAI NAMCO Games
SEGA
19
38
15
Sony Computer Entertainment
19
Sony Computer Entertainment SQUARE ENIX
CAPCOM
CAPCOM
89
KONAMI
SQUARE ENIX
24
28
41
224
BANDAI NAMCO Games
KONAMI
CAPCOM
SQUARE ENIX
5
19
26
30
155
Sony Computer Entertainment
6
SEGA
SEGA
SEGA
89
ALIENWARE
KONAMI
20
30
Sony Computer Entertainment
91
WARGAMING JAPAN
SQUARE ENIX
9
27
153
110
1
BANDAI NAMCO Games
CAPCOM
25 to 29
KONAMI
116
BANDAI NAMCO Games
22
60
20 to 24
SQUARE ENIX
113
2
CAPCOM
15 to 19
156
121
SEGA
7
10 to 14
169
BANDAI NAMCO Games
6
GREE
5
4
GREE
2
1
*1: Joint 5th place: Sony Computer Entertainment, GREE
*2: Joint 3rd place: CAPCOM, KONAMI, Sony Computer Entertainment, GREE
*3: Joint 5th place: KONAMI, KOEI TECMO GAMES, Nihon Falcom (KONAMI booth)
*4: Joint 4th place: KONAMI, Sony Computer Entertainment, GREE
●The developer/publisher booth ranked 1st was “CAPCOM” (218 respondents, 5th place last year.) This was followed by “SEGA” in 2nd place
(169 respondents, 1st place last year,) “SQUARE ENIX” in 3rd place (156 respondents, 3rd place last year,) “BANDAI NAMCO Games” in 4th
place (113 respondents, 4th place last year,) “KONAMI” in 5th place (110 respondents, 10th place last year,) and
“Sony Computer Entertainment” in 6th place (101 respondents, 2nd place last year.)
●The top three booths were the same among both genders.
47
6. Areas Respondents Visited or Intended to Visit
The booths at the TOKYO GAME SHOW 2014 are broadly divided into the following corners. Please tell us
which of these you have been to or will definitely go to. [Multiple answers]
■Time Series Comparison
TOKYO GAME SHOW 2014/ Overall (n=1,252)
[TOKYO GAME SHOW/ Overall]
TOKYO GAME SHOW 2013/ Overall (n=1,132)
TOKYO GAME SHOW 2012/ Overall (n=1,161)
0%
20%
40%
60%
(Game Publishers Booths)(Hall 1~6)
Asia New Stars Area(Hall 1・2)
Romance Simulation Game Area
7.1
8.8
14.4
8.9
8.5
(Hall 2)*2
Indie Game Area(Hall 2・3)*1
Cloud / Data Center Pavilion(Hall 4)
Business Solution Area(Hall 4)
Game School Area(Hall 5・6)
18.6
8.4
10.2
5.6
7.1
7.2
3.1
5.7
Smartphone Game Area /
Social Game Area(Hall 4・5)
18.5
31.5
31.9
16.3
10.0
12.2
18.5
24.5
14.5
Game Device Area(Hall 7)
34.4
35.8
Merchandise Sales Area(Hall 7)
11.4
10.4
17.9
26.4
25.3
Food Court(Hall 9)
Cyber Games Asia(Hall 9)
34.3
16.7
11.8
Cosplay Area(Hall 9)*1
e-SPORTS Competition
54.3
23.9
15.0
18.2
Event Stage(Hall 8)
Family Area(Hall 8)
100%
84.2
84.6
89.0
General Exhibition Area
International Pavilion /
80%
3.2
4.5
6.0
*1: Area that was not at the TOKYO GAME SHOW 2012
*2: The Romance Simulation Games area was called the "Otome Games Corner" in TOKYO GAME SHOW 2013.
48
■Gender and Age
[TOKYO GAME SHOW 2014/ Overall]
(Unit: %)
General Exhibition Area(Game
Developers/Publishers Booths)
(Hall 1~6)
International Pavilion / Asia New
Stars Area(Hall 1・2)
Romance Simulation Game Area
(Hall 2)
50
8.9
8.6
7.1 11.8 9.8
9.3
4.3
24
296
20
28
41
47
43
65
47
50 or older
16.4 0.0 13.2 14.1 19.7 12.9 20.1 16.7 12.5
40 to 49
14.4
30 to 39
0
25 to 29
85.8 50.0 82.4 87.1 89.6 85.9 87.4 81.4 79.2
68 163 183 163 239 102
20 to 24
84.2
14
15 to 19
956
Female
1,252
10 to 14
3 to 9
50 or older
40 to 49
30 to 39
25 to 29
20 to 24
15 to 19
10 to 14
3 to 9
Male
n (number of respondents)
2014/ Overall
TOKYO GAME SHOW
Gender and Age
5
79.1 40.0 82.1 78.0 85.1 86.0 83.1 74.5 100.0
7.8
0.0
0.0 19.5 8.5
7.0
9.2
2.1 20.0
6.7 11.8 20.8
0
10.1 0.0
3.6 14.6 4.3 16.3 16.9 6.4
0.0
12.5 0.0
7.1 24.4 19.1 18.6 7.7
4.3 20.0
Indie Game Area(Hall 2・3)
18.6
20.5 7.1 19.1 22.7 20.2 14.7 23.4 21.6 25.0
0
Cloud / Data Center Pavilion(Hall 4)
10.2
12.6 0.0 11.8 14.7 11.5 8.6 13.4 14.7 25.0
0
2.7
0.0
0.0
9.8
0.0
2.3
4.6
0.0
0
3.4
0.0
0.0
4.9
2.1
4.7
3.1
2.1 40.0
Business Solution Area(Hall 4)
Smartphone Game Area / Social
7.2
8.4
7.1
8.8 10.4 6.6
4.3
7.5 14.7 16.7
0.0
31.5
32.8 0.0 22.1 35.0 25.1 36.2 35.6 39.2 50.0
27.0 5.0 39.3 24.4 25.5 37.2 18.5 34.0 40.0
Game School Area(Hall 5・6)
16.3
17.8 0.0 20.6 27.6 19.1 11.0 15.5 14.7 25.0
11.5 10.0 10.7 24.4 17.0 11.6 7.7
2.1
0.0
Game Device Area(Hall 7)
18.5
22.1 0.0 19.1 27.0 26.2 17.8 21.3 21.6 16.7
6.8
6.4
0.0
Merchandise Sales Area(Hall 7)
54.3
53.2 21.4 45.6 63.8 56.8 50.3 52.7 46.1 50.0
57.8 40.0 50.0 51.2 66.0 60.5 70.8 51.1 20.0
Event Stage(Hall 8)
23.9
24.7 14.3 26.5 33.1 21.3 22.1 23.0 24.5 29.2
21.3 5.0 17.9 26.8 29.8 37.2 16.9 10.6 0.0
Family Area(Hall 8)
11.4
Food Court(Hall 9)
26.4
24.4 28.6 35.3 23.9 22.4 23.3 23.8 22.5 29.2
32.8 35.0 35.7 31.7 29.8 39.5 38.5 23.4 0.0
Cosplay Area(Hall 9)
16.7
16.1 7.1
7.4 17.8 16.9 19.0 18.0 10.8 12.5
18.6 15.0 25.0 22.0 29.8 25.6 10.8 6.4 20.0
5.9
1.7
Game Area(Hall 4・5)
e-SPORTS Competition Cyber
Games Asia(Hall 9)
3.2
7.7 57.1 33.8 3.1
3.7
0.0
3.7
2.7
3.8
0.6
3.7
5.4 12.7 25.0
3.3
2.0
8.3
0.0
3.6 17.1 4.3
23.3 90.0 50.0 12.2 2.1
0.0
0.0
4.9
2.1
4.7
7.7
4.7 20.0 31.9 20.0
2.3
1.5
0.0
0.0
*Darker shading indicates a higher ratio.
●Regarding the areas visited, “general exhibition area(game developers/publishers booths)” stuck out from the rest at
84.2%. This was followed by “merchandise sales area” at 54.3%, and “smartphone game area / social game area”
at 31.5%.
●A comparison of different years reveals that “merchandise sales area” is 20 points higher than the previous year and the
year before last.
●“General exhibition area(game developers/publishers booths)” was highest among both genders, at around 80% in both
cases, but “game device area” was 15.3 points higher among males, and “family area” was 15.6 points higher among
females.
49
7. Degree of Satisfaction
To what extent are you satisfied with the content of TOKYO GAME SHOW 2014? [Single answer]
■Time Series Comparison
[TOKYO GAME SHOW/ Overall]
n (number of
respondents)
Fairly
Cannot say
Not very
satisfied
satisfied
either way
satisfied
Not satisfied
2.6
TOKYO GAME SHOW
2014/ Overall
1,272
TOKYO GAME SHOW
2013/ Overall
1,122
TOKYO GAME SHOW
2012/ Overall
Very
37.3
46.6
1.1
Average
Satisfaction
Score
(points) *
4.2
12.3
0.9
31.3
52.9
4.1
11.8 3.2
1.1
1,138
33.7
0%
48.6
20%
40%
13.5
60%
80%
3.2
4.1
100%
■Gender and Age/ IPS
[TOKYO GAME SHOW 2014/ Overall]
(Unit: %)
n (number of
respondents)
TOKYO GAME SHOW
2014/ Overall
Gender and Age
Male
Cannot say
Not very
either way
satisfied
Not satisfied
Average
Satisfaction
Score
(points)
1,272
37.3
46.6
12.3
2.6
1.1
4.2
967
39.4
45.0
11.2
3.1
1.3
4.2
3 to 9
15
13.3
26.7
60.0
0.0
0.0
3.5
10 to 14
67
62.7
26.9
9.0
1.5
0.0
4.5
15 to 19
165
61.2
34.5
3.6
0.6
0.0
4.6
20 to 24
184
38.6
48.4
10.3
2.2
0.5
4.2
25 to 29
166
32.5
54.2
7.2
4.8
1.2
4.1
30 to 39
241
31.5
49.0
10.8
5.8
2.9
4.0
40 to 49
104
26.0
48.1
22.1
1.0
2.9
3.9
25
32.0
36.0
28.0
4.0
0.0
4.0
50 or older
Female
305
30.8
51.8
16.1
1.0
0.3
4.1
3 to 9
22
31.8
22.7
45.5
0.0
0.0
3.9
10 to 14
29
51.7
41.4
6.9
0.0
0.0
4.4
15 to 19
41
48.8
46.3
4.9
0.0
0.0
4.4
20 to 24
50
34.0
54.0
8.0
2.0
2.0
4.2
25 to 29
45
20.0
71.1
8.9
0.0
0.0
4.1
30 to 39
65
20.0
58.5
20.0
1.5
0.0
4.0
40 to 49
48
25.0
47.9
25.0
2.1
0.0
4.0
5
20.0
40.0
40.0
0.0
0.0
3.8
Innovator
594
48.0
41.4
7.2
2.4
1.0
4.3
Early adopter
271
34.3
49.8
11.8
3.3
0.7
4.1
Bridge people
194
23.7
59.3
12.9
3.1
1.0
4.0
50 or older
IPS
Very satisfied Fairly satisfied
Majority
72
13.9
59.7
20.8
0.0
5.6
3.8
Laggard
104
30.8
43.3
22.1
3.8
0.0
4.0
*Darker shading indicates a higher ratio.
*Average satisfaction score was calculated by giving 5 points to “Very satisfied,” 4 points to “Fairly satisfied,” 3 points to “Cannot say either way,” 2 points to
“Not very satisfied,” and 1 point to “Not satisfied.”
50
■Degree of Satisfaction by Number of Visits, Length of Stay, and Titles Sampled
[TOKYO GAME SHOW 2014/ Overall]
Cannot say either way
Not very satisfied
Not satisfied
37.3
46.6
12.3
2.6
1.1
4.2
Visited 7 times or more
150
30.7
47.3
12.0
6.7
3.3
4.0
Visited 4-6 times
164
29.9
50.6
12.8
3.7
3.0
4.0
Visited 1-3 times
376
41.5
45.2
10.1
2.7
0.5
4.2
First visit
562
38.6
46.8
13.3
1.2
0.0
4.2
7 hours
250
46.0
44.8
6.8
2.4
0.0
4.3
6 hours
270
44.4
43.7
8.9
1.9
1.1
4.3
5 hours
257
35.4
51.8
10.9
1.6
0.4
4.2
4 hours
234
33.8
47.4
15.0
2.6
1.3
4.1
3 hours or less
202
19.8
47.5
24.8
5.0
3.0
3.8
6 titles or more
120
42.5
46.7
6.7
4.2
0.0
4.3
3-5 titles
515
42.7
42.3
11.5
2.5
1.0
4.2
1-2 titles
388
35.3
49.2
12.6
1.8
1.0
4.2
0 titles
189
25.4
51.9
16.4
4.2
2.1
3.9
TOKYO GAME SHOW
Titles Sampled
Length of Stay
Number of Visits
2014/ Overall
*Darker shading indicates a higher ratio.
51
Score (points)
Fairly satisfied
1,272
n (number of
respondents)
Average Satisfaction
Very satisfied
(Unit: %)
■Degree of Satisfaction by Areas Visited
Cannot say either way
Not very satisfied
Not satisfied
37.3
46.6
12.3
2.6
1.1
4.2
1,052
37.9
48.1
10.5
2.5
1.0
4.2
180
41.1
47.8
5.6
2.8
2.8
4.2
112
47.3
42.9
8.9
0.0
0.9
4.4
Indie Game Area(Hall 2・3)
233
43.3
46.8
6.9
2.6
0.4
4.3
Cloud / Data Center Pavilion(Hall 4)
128
49.2
43.8
5.5
0.8
0.8
4.4
90
37.8
52.2
7.8
1.1
1.1
4.2
393
38.9
48.1
9.2
3.3
0.5
4.2
Game School Area(Hall 5・6)
204
42.6
45.6
9.3
2.5
0.0
4.3
Game Device Area(Hall 7)
231
41.1
47.6
7.8
2.6
0.9
4.3
Merchandise Sales Area(Hall 7)
679
39.3
47.6
10.5
1.6
1.0
4.2
Event Stage(Hall 8)
299
44.8
43.5
9.4
2.0
0.3
4.3
Family Area(Hall 8)
143
37.1
37.8
24.5
0.7
0.0
4.1
Food Court(Hall 9)
329
38.9
46.5
11.6
2.7
0.3
4.2
Cosplay Area(Hall 9)
209
45.0
46.4
7.2
1.4
0.0
4.3
40
55.0
40.0
5.0
0.0
0.0
4.5
TOKYO GAME SHOW 2014/ Overall
General Exhibition Area (Game
Publishers Booths)(Hall 1~6)
International Pavilion /
Asia New Stars Area(Hall 1・2)
Romance Simulation Game Area
(Hall 2)
Business Solution Area(Hall 4)
Smartphone Game Area /
Social Game Area(Hall 4・5)
e-SPORTS Competition
Cyber Games Asia(Hall 9)
*There are multiple answers for Areas Visited, so the values are reference values.
(points)
Fairly satisfied
1,272
n (number of
respondents)
Areas Visited
Average Satisfaction Score
(Unit: %)
Very satisfied
[TOKYO GAME SHOW 2014/ Overall]
*Darker shading indicates a higher ratio.
●Regarding the rates for degree of satisfaction with the TOKYO GAME SHOW 2014 were as follows, “very satisfied” was
37.3%, and “fairly satisfied” at 46.6%. Counted together they account for 84.0% of the sample. The average satisfaction
score was 4.2.
●A comparison of different years reveals that the rate for “very satisfied”(37.3%) is up 6.0 points from 2013.
●At more than 60%, the rate for “very satisfied" was higher among males in the “10-19” cohort.
●Regarding IPS, the rate for “very satisfied” was 48.0 among innovators, the average score being 4.3.
●As for the breakdown by length of stay, respondents who stayed longer tended to award a higher satisfaction score.
The average score given by respondents who stayed 7 hours was 4.3.
●Regarding number of titles sampled, respondents who sampled more titles tended to award a higher satisfaction score.
The average score given by respondents who sampled 6 titles or more was 4.3.
52
8. Intention to Visit Again
Will you come to the next TOKYO GAME SHOW? [Single answer]
■Time Series Comparison
[TOKYO GAME SHOW/ Overall]
Yes,
n (number of
respondents)
TOKYO GAME SHOW
2014/ Overall
Yes, if I can
definitely
Cannot say
either way
Not sure I
really want
Average
Intention
Score
(points) *
No, I will not
to
1.3
1,274
49.7
33.4
14.8
0.7
4.3
1.6
TOKYO GAME SHOW
2013/ Overall
1,122
39.9
43.0
14.6
TOKYO GAME SHOW
2012/ Overall
1,136
40.6
41.9
15.6
0.9
4.2
1.5
0%
20%
40%
60%
80%
0.4
4.2
100%
■Gender and Age/ IPS
[TOKYO GAME SHOW 2014/ Overall]
Overall
Male
Gender and Age
3 to 9
Average
Intention
Score
(points)
1.3
0.7
4.3
14.0
1.3
0.7
4.3
33.3
0.0
0.0
3.9
Not sure I
either way
really want to
33.4
14.8
52.3
31.6
20.0
46.7
Yes, if I can
1,274
49.7
969
15
10 to 14
68
69.1
19.1
11.8
0.0
0.0
4.6
15 to 19
165
61.8
29.1
8.5
0.6
0.0
4.5
20 to 24
184
51.1
29.9
16.8
2.2
0.0
4.3
25 to 29
166
45.2
41.0
12.0
0.6
1.2
4.3
30 to 39
242
50.0
33.1
13.2
2.9
0.8
4.3
40 to 49
104
50.0
27.9
19.2
0.0
2.9
4.2
25
52.0
24.0
24.0
0.0
0.0
4.3
305
41.3
39.3
17.4
1.3
0.7
4.2
3 to 9
22
45.5
13.6
40.9
0.0
0.0
4.0
10 to 14
29
55.2
34.5
10.3
0.0
0.0
4.4
50 or older
Female
15 to 19
41
43.9
41.5
12.2
2.4
0.0
4.3
20 to 24
50
52.0
32.0
10.0
2.0
4.0
4.3
25 to 29
45
35.6
51.1
13.3
0.0
0.0
4.2
30 to 39
65
29.2
43.1
24.6
3.1
0.0
4.0
40 to 49
48
41.7
41.7
16.7
0.0
0.0
4.3
5
20.0
60.0
20.0
0.0
0.0
4.0
Innovator
594
61.8
27.6
8.4
1.5
0.7
4.5
Early adopter
273
45.4
37.0
16.1
1.1
0.4
4.3
Bridge people
194
36.6
42.8
19.1
0.5
1.0
4.1
50 or older
IPS
No, I will not
Cannot say
Yes, definitely
n (number of
respondents)
TOKYO GAME SHOW 2014/
(Unit: %)
Majority
72
31.9
37.5
25.0
2.8
2.8
3.9
Laggard
104
33.7
39.4
25.0
1.9
0.0
4.0
*Darker shading indicates a higher ratio.
*Average intention score was calculated by giving 5 points to “Yes, definitely,” 4 points to “Yes, if I can,” 3 points to
“Cannot say either way,” 2 points to “Not sure I really want to,” and 1 point to “No, I will not.
53
■Intention to Visit the Next TOKYO GAME SHOW by Number of Visits, Length of
Stay, Titles Sampled, and Degree of Satisfaction regarding Visit
(Unit: %)
Cannot say either way
Not sure I really want to
No, I will not
49.7
33.4
14.8
1.3
0.7
4.3
Visited 7 times or more
150
65.3
25.3
7.3
2.0
0.0
4.5
Visited 4-6 times
164
53.7
30.5
13.4
1.2
1.2
4.3
Visited 1-3 times
378
58.7
31.0
8.7
1.1
0.5
4.5
First visit
562
38.3
38.4
21.4
1.4
0.5
4.1
7 hours
250
68.4
24.8
5.2
1.2
0.4
4.6
6 hours
270
56.3
29.6
13.0
1.1
0.0
4.4
5 hours
259
42.9
42.1
13.9
0.8
0.4
4.3
4 hours
234
41.9
37.2
17.9
2.1
0.9
4.2
3 hours or less
202
28.7
38.6
28.7
2.0
2.0
3.9
6 titles or more
120
63.3
30.8
5.0
0.8
0.0
4.6
3-5 titles
515
55.1
29.9
13.4
1.4
0.2
4.4
1-2 titles
389
45.8
38.3
13.9
1.3
0.8
4.3
0 titles
190
37.4
34.7
24.2
1.6
2.1
4.0
Very satisfied
475
83.4
14.3
2.1
0.2
0.0
4.8
Fairly satisfied
593
35.4
51.8
11.6
0.8
0.3
4.2
Cannot say either way
157
14.0
25.5
58.0
1.9
0.6
3.5
Not very satisfied
33
9.1
30.3
48.5
12.1
0.0
3.4
Not satisfied
14
7.1
0.0
21.4
28.6
42.9
2.0
regarding Visit
Degree of Satisfaction
Titles Sampled
Length of Stay
Number of Visits
TOKYO GAME SHOW 2014/ Overall
*Darker shading indicates a higher ratio.
54
(points)
Yes, if I can
1,274
n (number of
respondents)
Average Intention Score
Yes, definitely
[TOKYO GAME SHOW 2014/ Overall]
■ Intention to Visit Next TOKYO GAME SHOW by Areas Visited
(Unit: %)
Cannot say either way
Not sure I really want to
No, I will not
49.7
33.4
14.8
1.3
0.7
4.3
1,054
51.6
33.5
13.0
1.3
0.6
4.3
180
58.9
28.9
9.4
1.1
1.7
4.4
112
58.9
29.5
10.7
0.0
0.9
4.5
Indie Game Area(Hall 2・3)
233
57.1
32.6
8.6
1.3
0.4
4.4
Cloud / Data Center Pavilion(Hall 4)
128
56.3
34.4
8.6
0.0
0.8
4.5
90
51.1
38.9
8.9
0.0
1.1
4.4
394
55.1
34.5
9.9
0.3
0.3
4.4
Game School Area(Hall 5・6)
204
59.3
30.4
10.3
0.0
0.0
4.5
Game Device Area(Hall 7)
231
57.6
32.9
7.8
1.7
0.0
4.5
Merchandise Sales Area(Hall 7)
680
53.4
34.6
10.4
1.3
0.3
4.4
Event Stage(Hall 8)
299
60.2
29.8
9.0
0.7
0.3
4.5
Family Area(Hall 8)
143
44.8
35.0
20.3
0.0
0.0
4.2
Food Court(Hall 9)
330
53.3
32.4
13.3
0.6
0.3
4.4
Cosplay Area(Hall 9)
209
57.9
33.5
8.6
0.0
0.0
4.5
40
60.0
30.0
10.0
0.0
0.0
4.5
TOKYO GAME SHOW 2014/ Overall
General Exhibition Area (Game
Publishers Booths)(Hall 1~6)
International Pavilion /
Asia New Stars Area(Hall 1・2)
Romance Simulation Game Area
(Hall 2)
Areas Visited
Business Solution Area(Hall 4)
Smartphone Game Area /
Social Game Area(Hall 4・5)
e-SPORTS Competition
Cyber Games Asia(Hall 9)
*There are multiple answers for Areas Visited, so the values are reference values.
(points)
Yes, if I can
1,274
n (number of
respondents)
Average Intention Score
Yes, definitely
[TOKYO GAME SHOW 2014/ Overall]
*Darker shading indicates a higher ratio.
●Regarding their intention to visit the next TOKYO GAME SHOW, 49.7% of the visitors to the TOKYO GAME SHOW 2014
answered “Yes, definitely,” and 33.4% answered “yes, if I can.” Counted together, they account for 83.1% of the sample.
The average score for intention to visit was 4.3.
●A comparison of different years reveals that “yes, definitely” is 9.8 points up from 2013.
●At 69.1%, the rate for “yes, definitely” was higher among males in the “10-14” cohort.
●As for IPS category, the rate for “yes,definitely” among innovators was 61.8%, the average score being 4.5.
●Regarding length of stay, respondents who stay longer tend to have a stronger intention to visit again.
The average score for intention to visit given by respondents who stayed 7 hours was 4.6.
●Regarding number of titles sampled, respondents who sampled more titles tended to have a stronger intention to visit
again. The average score for intention to visit given by respondents who sampled 6 titles or more was 4.6.
●Regarding the breakdown by satisfaction level, respondents with a higher satisfaction level tended to have a stronger
intention to visit again. The average score for intention to visit given by respondents who were very satisfied was 4.8.
55
Appendix:
Questionnaire
TOKYO GAME SHOW 2014 Visitors Survey Questionnaire
Office Use Only A
Q1 Please inform us of your (1) gender; (2) age; and (3) the prefecture in which you live.
(1) What is your gender?
(Please select one)
Male
1
(2)How old
are you?
2 Female
years
old
Office Use Only B
1.10:00- 4.13:00- 7.16:002.11:00- 5.14:003.12:00- 6.15:00-
1. Hall 3
2. Hall 6
3. Hall 8
[For all respondents]
(3) Which prefecture do you live in? (Please select one)
1 Tokyo 23 wards
2 Tokyo, outside 23 wards
3 Chiba Prefecture
4 Saitama Prefecture
5
6
7
8
Kanagawa Prefecture
Ibaraki Prefecture
Tochigi Prefecture
Gunma Prefecture
9 Yamanashi
Prefecture
10 Other
prefecture(
)
★
[For all respondents]
Q2 What is your occupation? If you are a student, what is your level of education?(Please select one)
Kindergarten
Elementary/ Junior high school
High school
University
Other education level
1
2
3
4
5
6
7
8
9
10
Company employee
Public service worker
Company director
Self-employed
Freelance/specialist
11
12
13
14
Part-time/ temporary worker
Housewife/househusband
Unemployed
Other type of occupation
★
■Questions about video games
Please note that “video games” refers to games that are played on the hardware shown below in Q3.
[For all respondents]
Q3 Questions about video game hardware
(a)Please select every piece of video game hardware that you have in your home. (Please select all that apply)
(b)Of the answers you selected for (a), please select every piece of video game hardware that you personally own.
(Please select all that apply)
(c)Please select every piece of video game hardware that you play games on. (Please select all that apply)
(d)Please select every piece of video game hardware that you (or a co-resident) plan to purchase for your home
(as a replacement or as an addition) (Please select all that apply)
(a)
(b)
(c)
Have in home
Personally
own
Play games
on
↓
1
2
3
4
5
6
7
8
9
10
11
↓
1
2
3
4
5
6
7
8
9
10
11
↓
1
2
3
4
5
6
7
8
9
10
11
(Please select all that apply for each)
Wii
Wii U
Nintendo 3DS /New Nintendo 3DS (including LL)
Nintendo DS (including Lite / DSi / LL)
PlayStation 3
PlayStation 4
PlayStation Vita (including Vita TV)
PSP(PlayStation Portable)(including PSP go)
Xbox 360
Xbox One
None of the above
[For all respondents]
Q4 Do you ever play games on video game hardware? (Please select one)
1 Continue to play regularly
2 Used to play often, but seldom play nowadays
3 Tried it about once or twice
4 Have never played even once
(d)
Plan to
purchase for
home
↓
1
2
3
4
5
6
7
8
9
10
11
★
Go to Q10 on page 3
★
[Those who answered “continue to play regularly” in Q4]
Q5 Please select the answer that best matches your video game hardware play situation. (Please select one)
1
2
3
Have been playing regularly (for one year or more)
Have started playing again (having not played for one year or more)
Have started playing in the past twelve months (having never played before)
[Those who answered “continue to play regularly” in Q4]
Q6 How many days do you play video games each week (or month) ?
1 Most days
3 2 to 3 days a week
2 4 to 5 days a week
4 1 day a week
- 1-
56
★
(Please select one)
5
6
2 to 3 days a month
Less than 1 day a month
★
[Those who answered “continue to play regularly” in Q4]
Q7Have you purchased any video game software in the past year?
Please select your answer for each of the following types of software. (Please select one for each)
*Package software refers to game software (in a physical package) purchased in stores or by mail order.
*Software downloads refers to game software purchased and downloaded on a video game hardware. It also refers to
purchases of download cards or codes from stores.
12 or
0
1
2
3
4
5
6
7
8
9
10
11
a) For Wii
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
b) For Wii U
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
c) For Nintendo 3DS
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
d) For Nintendo DS
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
e) For PlayStation 3
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
f) For PlayStation 4
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
g) For PlayStation Vita
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
h) For PSP (PlayStation Portable)
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
i) For Xbox 360
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
j) For Xbox One
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
★
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
→ 0
1
2
3
4
5
6
7
8
9
10
11
12
(Please select one for each)
more
New package software
Payable software downloads
k)
l)
m)
Purchases on Nintendo game
hardware (Wii, Wii U, DS, 3DS)
on Nintendo eShop
Purchases on PlayStation Store
(PS3, PS4, PSP, Vita)
★
Purchases on Xbox Live Marketplace
(Xbox 360, Xbox One)
★
★
[Those who answered “continue to play regularly” in Q4]
Q8 In the past year, have you purchased any additional payable content from a download service for video game hardware?
(Please select one)
*Additional content refers to items, stages, scenarios, or music that are added to an existing video game.
*Download service refers to Nintendo eShop, Wii Shop Channel, PlayStation Store, and Xbox Live Marketplace, etc.
1
Purchased by download
2
Did not purchase by download
[Those who answered “continue to play regularly” in Q4]
Q9 Which of the following video game genres do you like? (Please select all that apply)
1
2
3
4
5
6
7
8
9
10
Role-playing
Nurturing simulation
Strategic simulation/Strategy
Love simulation
Adventure
Action
Survival horror
Rhythm-action
Sound novels
Fighting competition
11
12
13
14
15
16
17
18
19
20
Shooting
First person shooter
Sports
Racing
Puzzle/quiz
Card battle games
Board games
Variety/Party games
Strategic table games
Gambling-type table games
- 2-
57
21
22
23
24
25
26
27
Instrumental simulator
Massive multiplayer online role playing games
Battle-type network games
Study/Learning/Training
Communication
Fortune telling
Do not like any of the above genres
■Questions about PC games
[For all respondents]
Q10 Do you ever play games on PC? (Please select one)
1
2
3
4
Continue to play regularly
Used to play often, but seldom play nowadays
Tried it about once or twice
Have never played even once
Go to Q13
[Those who answered “continue to play regularly” in Q10 (regular players of PC games)]
Q11 Please indicate the type(s) of PC games that you have played in the past year. (Please select all that apply)
1
2
3
4
5
6
7
Payable package game software purchased in stores or via mail order
Payable game downloads
Games with monthly subscription
Games with free-to-play basic content and in-game item charges
Completely free games
Other games(specify:
Do not know/ do not remember
)
[Those who answered “games with free-to-play basic content and in-game item charges” in Q11.]
Q12 In the past year, have you purchased in-game items for a PC game? (Please select one)
1
Yes
2
No
■Questions about smartphone/tablet games
[For all respondents]
Q13 Do you ever play games on smartphone/tablet? (Please select one)
1
2
3
4
Continue to play regularly
Used to play often, but seldom play nowadays
Tried it about once or twice
Have never played even once
Go to Q16
[Those who answered “continue to play regularly” in Q13 (regular players of smartphone/tablet games)]
Q14 Please indicate the type(s) of smartphone/tablet games that you have played in the past year.
(Please select all that apply)
[Games downloaded as applications]
Payable games
Games with monthly subscription
Games with free-to-play basic content and in-game item charges
Completely free games
[Games displayed on browser (*)]
5 Payable games
6 Games with monthly subscription
7 Games with free-to-play basic content and in-game item charges
8 Completely free games
9 Other games(specify:
10 Do not know/ do not remember
1
2
3
4
*Games that you can play simply by
accessing a website without requiring
the installation of special software.
)
[Those who answered [3] or [7] in Q14 (games with free-to-play basic content and in-game item charges)]
Q15 In the past year, have you purchased in-game items for a smartphone/tablet game? (Please select one)
1
Yes
2
No
■Questions about mobile phone games
[For all respondents]
Q16 Do you ever play games on mobile phone?(Please select one)
1
2
3
4
Continue to play regularly
Used to play often, but seldom play nowadays
Tried it about once or twice
Have never played even once
Go to Q19
on the next page
- 3-
58
[Those who answered “continue to play regularly” in Q16 (regular players of mobile phone games)]
Q17 Please indicate the type(s) of mobile phone games that you have played in the past year.(Please select all that apply)
1
2
3
4
5
6
Payable games
Games with monthly subscription
Games with free-to-play basic content and in-game item charges
Completely free games
Other games(specify:
Do not know/ do not remember
)
[Those who answered 3 in Q17 (games with free-to-play basic content and in-game item charges)]
Q18 In the past year, have you purchased in-game items for a mobile phone game?(Please select one)
1
Yes
2
No
■Questions about arcade games
[For all respondents]
Q19 Do you ever play arcade games?(Please select one)
1
2
3
4
Continue to play regularly
Used to play often, but seldom play nowadays
Tried it about once or twice
Have never played even once
■Questions about games overall
[For all respondents]
Q20 In the future, which, if any, of the following hardware/places would you like to play games on/at?
(Please select one for each)
(Please select one for each)
Want to
Will play if
proactively
there are
enjoy game
games that
playing
interest me
Not sure I
particularly
want to
No
intention
to play at
all
a)
Video game hardware
→
1
2
3
4
b)
PC
→
1
2
3
4
c)
Smartphone/tablet
→
1
2
3
4
d)
Mobile phone
→
1
2
3
4
e)
Arcade
→
1
2
3
4
[For all respondents]
Q21 For each of the following statements, please select the answer that best matches how you feel.
(Please select one for each)
(Please select one for each)
a) Oftentimes, the games that catch
my eye become very popular later on
b) I proactively search out the latest
game-related information
c) I am very discerning when it comes
to choosing game software
d) I spend most of my free time playing
video games
e) I love video games
f) I proactively tell others about
game-related information and issues
→
Agree
Agree to
Disagree to
Completely
completely
some extent
some extent
disagree
1
2
3
4
★
→
1
2
3
4
★
→
1
2
3
4
★
→
1
2
3
4
★
→
1
2
3
4
→
1
2
3
4
★
★
- 4-
59
■Questions about the TOKYO GAME SHOW
Q22
(1)Have you visited the booths, corners, and events etc. at today's TOKYO GAME SHOW 2014? Please select the
answer that best matches. (Please select one)
I am going to look at
them (have not seen
any so far)
1
2
I have looked at some of
them and will go to look
at some more
3
(2)How did you find out about the TOKYO GAME SHOW 2014?
Television
Radio
Newspaper
Game magazine
General magazine
1
2
3
4
5
6
7
8
9
10
I have largely
finished looking at
them
4
I have finished
looking at them
(Please select all that apply)
Store poster/flier
Station poster
Friend/acquaintance/family member
CESA's official website
Website of TOKYO GAME SHOW
exhibitors
Other website
Received an invitation
Because it's an annual event
Other
(specify:
)
11
12
13
14
(3) The TOKYO GAME SHOW has been held 23 times (summer 1996, spring and autumn 1997-2001, autumn
2002-2013.) How many have you been to? (Please select one)
1
(
) times
2
This is my first time
★
(4)For today's TOKYO GAME SHOW 2014,
how many hours do you plan to stay in total?
Approximately
hour
(5)For today's TOKYO GAME SHOW 2014,
how many titles do you plan to sample in total?
Approximately
titles
(6)Out of the developers/publishers that have an exhibit
at today's TOKYO GAME SHOW 2014, which in your
opinion was the best? Please write down the name of
the game company.
★
★
developer/publisher booth
(select 1 only)
*If you have only just arrived, please write down the name of the game company
whose exhibit you would most like to go to.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
(7) The booths at the TOKYO GAME SHOW 2014 are broadly divided into the following corners. Please tell us
which of these you have been to or will definitely go to. (Please select all that apply)
General Exhibition Area (Game Developers/Publishers Booths)
(Hall 1~6)
(Hall 1・2)
International Pavilion / Asia New Stars Area
(Hall 2)
Romance Simulation Game Area
(Hall 2・3)
Indie Game Area
(Hall 4)
Cloud / Data Center Pavilion
(Hall 4)
Business Solution Area
(Hall 4・5)
Smartphone Game Area / Social Game Area
(Hall 5・6)
Game School Area
(Hall 7)
Game Device Area
(Hall 7)
Merchandise Sales Area
(Hall 8)
Event Stage
(Hall 8)
Family Area
(Hall 9)
Food Court
(Hall 9)
Cosplay Area
(Hall 9)
e-SPORTS Competition Cyber Games Asia
1
2
(8)To what extent are you satisfied with the content of TOKYO GAME SHOW 2014?(Please select one)
Very satisfied
4 Not very satisfied
3 Cannot say either way
Fairly satisfied
5 Not satisfied
1
2
(9) Will you come to the next TOKYO GAME SHOW?(Please select one)
Yes, definitely
3 Cannot say either way
Yes, if I can
Thank you for you cooperation.
- 5-
60
4
5
Not sure I really want to
No, I will not
Appendix : Location of questionnaire booths
Hall 6
Hall 5
WARGAMING
GREE
JAPAN
Hall 4
BANDAI NAMCO
Microsoft Japan
Games
ALIENWARE
Smartphone Game Area /
Game School Area
Social Game Area
ASOBIMO
T-REX LAB
Bushiroad
KOEI TECMO
DMM Games
AMUSEMENT MEDIA ACADEMY
CESA Reports Shop
Information
OculusVR
★
Genius Sonority
GAMES
Questionnaire booth
Hall 8
Hall 7
Game Device Area
Event Stage
Questionnaire booth
★
Merchandise Sales Area
Family Area
Family Stage
TGS Official Goods Shop
61
Cloud / Data Center Pavilion
Yahoo Japan Game Business Enterprise
Monster Energy Bar
Business Solution Area
Hall 3
Hall 2
Hall 1
ENTERBRAIN
4Gamer.net
Sony Computer
Entertainment
DENGEKI PlayStation
POCKET QUERIES
MAXGAMES
KONAMI
SEGA
BLUESTACKS / TOKYO ELECTRON DEVICE / SUMITOMO
DENGEKI
D3
PUBLISHER
★
Japan Game Awards
voting booth
niconico
Indie Game
Broadmedia /
G-cluster Global
SAMSUNG ELECTRONICS JAPAN
Questionnaire booth
International
Kobojo
Pavilion
SWISS GAMES/apelab/Urban Games/IF Games/
Blindflug Studios/Everdreamsoft/AlpICT
Area
ARC SYSTEM
WORKS
Asia New Stars Area
Romance Simulation
Game Area
DeNA
SQUARE ENIX
CAPCOM
ARTS
International Lounge
Supported by Tokyo
Otaku Mode
Mobile Phone Charge Area powered by NTTdocomo
ELECTRONIC
PYGMY
STUDIO
Refreshment Corner
Hall 9
Dressing
Room
Grand Lottery
COSPA
Cosplay Area
Museum of Computer Entertainment History
ELECOM
Food Court
Cosplay Area
e-SPORTS
Competition
Cyber Games Asia
to Hall 1-8
Cosplay Area
(Pedestrian Overpass)
62
Entrance on Public Day
Main Entrance
On Public Day
All Rights Reserved
TOKYO GAME SHOW 2014 Visitors Survey Report
Date of issue
November 2014
Publisher
Computer Entertainment Supplier's Association(CESA)
Nishi-Shimbashi Annex 3F, 1-22-10 Nishi-Simbashi,
Minato-ku, Tokyo, 105-0003,Japan
Publishing Supervisor
Shin Unozawa
Inquiries
Computer Entertainment Supplier's Association(CESA)
TEL.03-3591-9151 FAX.03-3591-9152
http://www.cesa.or.jp/
"CESA's Game-related Research"
http://report.cesa.or.jp/
E-mail inquiries
[email protected]
Please include the following information in your inquiry
(1)Your name(with the name of your working place or school)
(2)Your e-mail address to which our reply to your request is forwarded.