Le informative per l`azienda

a Patrimony for Humanity
World Heritage Sites of Tuscany
In Tuscany, nature, culture,
memory of a past which is an
A cultural heritage for all
artistic and historic heritage have
irreplaceable source of life for
mankind, which here also
blended together for centuries.
contemporary culture and an
appears through the expression
inspiration for future generations.
and words of great authors, who
A treasure of exceptional and
universal value, including seven
managed to grasp the essence of
Places one should get to know and
locations recognized by UNESCO visit without being in a hurry,
as world heritage sites.
small villages, the atmospheres of
towns and the beauty of nature.
appreciating values which have
always been loved by artists and
This is the Tuscany we invite you
Places that preserve beautiful art
intellectuals who have travelled
to discover, taste, protect and love.
and landscape and guard the
and lived in this land.
Tuscany is waiting
for you!
Historic Centre of Florence
World Heritage because it is
the masterpiece of creative
Fiorenza lily of power,
spring shoot.
Springtime on the Arno. The gracefulness of adolescents
(no gracefulness in the world can
surpass yours in April), living
virgin constant breath, which
blows fresh life into marbles and
gives birth to Botticelli’s Venus …”
The whole town is in itself a unique work of art,
an absolute masterpiece of human genius, the
outcome of constant creation covering centuries.
Arising from a Roman settlement, the birthplace of
the modern Renaissance humanism, associated
with events which were universal in their scope,
it has preserved unscathed by time its churches,
streets and palaces, which bear witness to the
predominating cultural and economic influence of
centuries. The centre from which the Renaissance
burst out, it shows an important sharing of values
expressed in a monumental, urban and landscape
art which inspired art in Italy and around Europe.
Here is the greatest concentration in the world of
works by great artists, witnessing the exceptional
cultural life of the city.
Dino Campana
Canti Orfici
Florence, whose extraordinary attractions are impossible to describe
in a few words, is doubtless a many-faceted city of art: cradle of the
Renaissance, mother to world renowned artists, birthplace of genius, a
blend of gracefulness and history which emerge from every corner, every
street, every piazza. Fiorenza, the city so well described by Campana in
his lyrical prose, is Springtime of art and culture, and welcomes and
knows how to satisfy every expectation of knowledge.
Florence: a new spring each time.
World Heritage because it is
a unique project of space in
artistic terms
A perfectly designed space, artistically unique, a
single green meadow hosts four masterpieces of
medieval architecture known around the world –
the Duomo, the Baptistry, the Campo Santo and the
Leaning Tower. This monumental complex represents
the architectural perfection of Romanesque style in
Pisa, which influenced Tuscan architecture, and offers
a combination of classical, palaeo-christian,
Lombard and oriental motifs, blending
together in harmonious and beautiful
vision. Two of the buildings of the
Piazza are associated with a
decisive step in the history of
physical sciences, due to
the experiments which
Galileo Galilei carried
out there and which
led him to formulate
the equations for
falling bodies.
Piazza del Duomo of Pisa
Friday, May 12, 1933.
The Arno swimming past with the usual
coffee coloured foam.
Walked in the cloisters: this is true Italy,
with the old dusty smell;
people swarming in the streets;
under the – what is the word for –
I think the word for a street that has
pillars is Arcade.
All the colours here are white bluish
marble against a very light saturated sky.
The tower leaning prodigiously …”
Virginia Woolf
A Writer’s Diary
These are the words Virginia Woolf used to describe Pisa,
in a page full of admiration for the city. Pisa, like Florence,
was a destination for many British intellectuals at the turn
of the century, fascinated by “la bella Italia”. This short
quote renders the double character of Pisa: the “swarming
crowds” of a town which had been a great maritime power,
and the sacredness of the Piazza dei Miracoli which, with the
Duomo, Leaning Tower, Baptistry and Campo Santo, can still
fascinate incredulous visitors who feel overwhelmed when
they step into the piazza.
You too can come and discover this Italian miracle!
Historic Centre of San Gimignano
This is how Benjamin described San Gimignano, an extraordinary
example of a medieval town, located on a hilltop in the Elsa valley.
The town centre stands out against the skyline, not only because of
To visitors who have come from afar, the borgo seems to
slip suddenly into the countryside, through a gateway. It seems
impossible to reach. However, if one manages to do so, it welcomes
us into its lap, and we get lost in the concert of crickets and
children’s cries. […] Once we pass the San Giovanni gate, we feel
as if we were in a court, not in a street. The piazzas too are courts,
and one feels sheltered in every one of them.”
Walter Benjamin
City Images
its location, but because of its famous house towers: their different
heights proclaimed the power of the families living in them. A town
protected by ancient walls, San Gimignano – or as many styled
it, the New York of the Thirteenth Century – houses treasures of
unspoilt magnificence and harmony which allow you to take a leap
into the past.
Look up... you are already in the past
World Heritage because
it is a unique city sized art
This is a unique case of a medieval city, since –
within a limited area – it contains all the typical
structures of urban life: piazzas and streets,
houses and buildings, wells and springs. Art,
architecture and history blend together, taking us
back to the medieval atmosphere of its 14 perfectly
preserved towers (out of 72 original ones), which
rise proudly over the buildings, a memory of rival
factions always ready to fight each other. It was a
stopping point for pilgrims on their way to Rome,
who then as now made their way through the “town
of beautiful towers” along the Via Francigena.
Historic Centre of Siena
… A sound of bronze
falls from the tower: the parade
moves on to drums amidst drums which beat
the glory of the contrade. […]
and amazement invades the shell of the Campo …”
Eugenio Montale
The contrade of each quarter, the Mangia Tower, Piazza del
Campo which comes alive for the Palio: Eugenio Montale’s poetry
describes the scenery of Siena, town of eternal amazement. With
its rich artistic and monumental heritage, Siena spreads out
around the main, shell-shaped piazza. The town still preserves its
medieval features: it is laid out in 17 contrade which every year
challenge each other during the famous horse race, and which
are the location of unmissable palaces and museums ensconced
among the alleys of the town..
What are you waiting for? Rush to Siena!
World Heritage because it is a
masterpiece of dedication and
It preserves the features and quality of an extraordinary medieval
town, it is a masterpiece of dedication and inventiveness, since
the buildings were designed to fit the urban structure and to be
proper to the surrounding landscape.
It is an original example of figurative civilisation in architecture,
painting, sculpture and town planning: the layout of the town and
its growth, uninterrupted through the centuries, were guided by
a single design which preserved its ancient splendour. It is rich
in monuments and works which bear witness to the very high
expressive and aesthetic capacity of its artists, who were an
important cultural influence on Italy and Europe.
Historic Centre of Pienza
Remember that it is only by going off the track that you
get to know the country. See the little towns – Gubbio, Pienza,
Cortona, San Gimignano. (And don’t, let me beg you, go with
that awful tourist idea that Italy’s only a museum of antiquities
and art. Love and understand the Italians, for the people are more
marvellous than the land).”
E.M. Forster
World Heritage
because it is the ideal
Renaissance city
It represents the first attempt to apply the
ideas of Renaissance humanism to town
planning. The medieval borgo was turned into
a monumental centre by a decision of Pope
Pius II, and it is the exemplary realisation of a
new vision of urban space. The centre became
a symbol of architectural and Renaissance
perfection. An ideal town with spaces and
scenery of thrilling beauty.
These are the suggestions Philip makes to Lilia, the main characters in the novel
Monteriano. During his stays in Tuscany, Forster, well known for his novel A Room with
a View, especially loved “minor towns”, including Pienza, the ideal city thought up by
Enea Silvio Piccolomini, who later became Pope Pius II. An example of architectural
perfection, born, as the Pontiff himself wrote, «to leave a monument to the lasting
memory of his origins», Pienza is a masterpiece of Renaissance town planning which,
from its strategic position, dominates the whole Orcia valley. But Pienza is not only a
utopian city: it is a real city with its own flavours and traditions. “Pecorino di Pienza” ,
sheep milk cheese with a strong and tasty flavour, is well known.
Get lost and find yourself again in Pienza!
Val d’Orcia
The winding road leading from Siena to the
Orcia across the wavy sea of rain-washed clay which
in March takes on a light coat of green is a timeless
road, an open road which, with its twisting curves,
points to the heart of the enigma.”
Mario Luzi
Su fondamentali invisibili
The Orcia Valley is one of those territories which, with its famous
cypress trees and medieval sites, leaves a lasting impression
in collective imagination. Crossing rolling hills where here and
there the ancient walls of nestling towns emerge, and exploring
its winding streets, one loses oneself in the scenery and in
beautiful details. As the verses of the Florentine poet Mario Luzi
show, time is a missing dimension in the Orcia valley. There is
only a road to follow.
Follow the road: discover the Orcia Valley
World Heritage as the quest
of beauty when designing a
An outstanding example of Renaissance
landscape which illustrates the ideals of good
government of the Italian city-state and the
quest for beauty underlying its conception.
A landscape of rare beauty alternating hills,
villages, country churches and farms, winding
white roads and rows of cypress trees which
inspired many artists and deeply influenced
the development of ideas on landscape design.
Medici Villas and Gardens
… hills of Tuscany, with their famous estates,
villas, villages which are almost cities, in the most
moving countryside that exists.”
Fernand Braudel
The Mediterranean and the Mediterranean World
in the Age of Philip II
The historian Braudel was right: Tuscany’s hills hide beautiful
estates and lordly mansions which make its countryside
unique. Evidence of the power of the Florentine noble family, the
fourteen Medici villas and gardens express the typical style of
Humanism and Renaissance, which sought to adapt the concept
of beauty to Man. Villas and gardens – summer residences for
the Medici but also political fortresses – mark the borders of
the Grand duchy of Tuscany, and do not forget perfect harmony
between the human work and the land people live in.
Art and nature: the perfect combination
Villa di Cafaggiolo
Castello del Trebbio
Villa di Careggi
Giardino di Boboli
Villa di Fiesole
Giardino di Pratolino
Villa di Artimino
M Villa di Poggio a Caiano
World Heritage as a model of cultural
and artistic patronage
The fourteen villas and gardens of the Medici family, spread
through the Tuscan countryside, are an outstanding example
of aristocratic country mansions, dedicated to free time, arts
and knowledge. Evidence of a new kind of settlement no longer
built on the model of medieval fortifications, but which sees
the surrounding territory as a pacified area, where residential
architecture and natural elements of the environment blend
together. They contributed to the birth of a new aesthetics,
and set the pattern for a lifestyle which spread widely around
Renaissance Italy and throughout modern Europe. Incarnations
of the political, economic and aesthetic ambitions of the Medici
family, the Tuscan villas and gardens were places where the
characteristic ideals of the Italian Renaissance emerged, and
represent an extraordinary example of cultural patronage.
Villa della Petraia
Villa di Poggio Imperiale
G Villa di Castello
Villa di Cerreto Guid
Villa di Seravezza
P Villa La Magia
Italian poet born in Marradi in 1885, died in Scandicci in 1932. Despite a
tormented life, he was an undisputed genius. In 1914, with great difficulty, he
published the collection Canti Orfici , which made his avantgarde poetry known
and appreciated.
Piazza del Duomo
of Pisa (1987)
Medici Villas and Gardens in Tuscany (2013)
A Villa di Cafaggiolo
Villa di Fiesole
B Castello del Trebbio
Giardino di Pratolino
Barberino di Mugello (FI)
Fiesole (FI)
San Piero a Sieve (FI)
Historic Centre
of San Gimignano (1990)
Vaglia (FI)
C Villa di Careggi
Villa di Artimino
Firenze (FI)
Carmignano (PO)
D Giardino di Boboli
Historic Centre
of Siena (1995)
Historic Centre of the
City of Pienza (1996)
Poggio a Caiano (PO)
E Villa La Petraia
Virginia Woolf
Famous British essay writer who lived between the nineteenth and the twentieth
century (London 1882, Rodmell 1941). Her main novels include Mrs Dalloway, To
the Lighthouse and Orlando. Committed to the struggle for equality between
sexes, she wrote the famous essay, A Room of One’s Own.
Villa di Poggio a Caiano
Firenze (FI)
Villa di Cerreto Guidi
Firenze (FI)
Cerreto Guidi (FI)
F Villa di Poggio Imperiale
Villa di Seravezza
Firenze (FI)
Val d’Orcia
Seravezza (MS)
G Villa di Castello
Villa La Màgia
Firenze (FI)
Quarrata (PT)
Walter Benjamin
German philosopher, writer, translator and literary critic who lived between
1892 and 1940. He developed a thesis on the philosophy of history involving a
revolutionary break with the present and a return to the theological, Messianic
and sacred tradition of the “redemption” of Man. Most of his essays were
collected in Gesammelte Schriften and Briefe. Other works published in Italy:
On Hashish and Paris, Capital of the Nineteenth Century.
Eugenio Montale
Edward Morgan Forster
Nobel prize for literature in 1975, he was one of Italy’s greatest twentieth century
poets (Genoa 1896, Milan 1981). His best known collections, Ossi di seppia and
Occasioni, bring out the distinguishing feature of Montale’s poetry: the concept
of male di vivere, “the malaise of life”, associated with highly symbolical
language. Other works worth mentioning are La bufera e altro , Xenia and Satura.
Fi u m
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S i ev e
E 1
San Gimignano
British writer, considered a “conservative modernist” (London 1879, Coventry
1970). His novels include Room with a View , A Passage to India , Howards End ,
which became very successful films..
Mario Luzi
Important twentieth century Tuscan poet and author (Castello di Firenze 1914,
Florence 2005). His poetry belongs to the so-called “Hermetic Florentine”
current. His most famous collections include Onore del vero , Su fondamenti
invisibili, Viaggio terrestre e celeste di Simone Martini. In 2004 he was
appointed a lifetime senator by the President of the Italian Republic, Carlo
Azeglio Ciampi.
Fi u
is a Patrimony
for Humanity
grandi autori
Dino Campana
Historic Centre
of Florence (1982)
Fernand Braudel
Held to be one of the greatest twentieth century historians (Luméville-en-Ornois
1902, Cluses 1985). Braudel was a leading figure of the École des Annales, which
studies civilisation and long term changes, as opposed to the history of events.
He wrote The Mediterranean and the Mediterranean World in the Age of Philip II
and Capitalism and Material Life , 1400–1800. He was the director of the sixth
section of the École Pratique des Hautes Études of Paris and first president of
the International Institute for Economic History “F. Datini”.
Words on the Tuscan heritage are by:
Regione Toscana
• communication • www.cdev.it
Concept e design
art. 2.56-13 TUR 2000 inglese