Scanorama Asia - DG Media

Mediainfo
2012
Read more
about our various
other magazines at
dgmedia .dk
Scanorama
Asia
ス カノ
ラマ 日
scano
rama
scan
本 語版
SAS機内
誌 ご自
由にお
持ち帰
りくださ
い ww
w.flysas.c
o.j
5 SAS N
p
ö
Q
全 景北
欧 中文 版
ewSro
om
スカンジ
ナビア航
空の
新CEO
にインタ
ビュー
由にお持ち帰りください www.flysas.co.jp
ö
全景北欧 中文版
デ
9 Hit L
デンマー ザイナーズホテ
iSt
ル
ク、ノル
ウェー、 、自転車、スキ
スウェー
ー
デンの最 など
新情報
16
琥珀色
世界有
の魔法
数のビー
まだ見ぬ ル大国デンマ
ーク
銘柄と造
り手に出 で
会う
地ビール
20 ストッ
巡りの旅
クホルム
のカフェ
コーヒー
好きのス
事
情
「フィー
ウェー
カ」を楽
しむため デン人の習慣
の保存
版ガイド
ö
ama scanorama
Q
北欧航空机上杂志 www.flysas.cn
5 SAS NewSroom
Q
4 SAS NewSroom
スカンジナビア航空の
北欧航空公司的新任CEO
新CEOにインタビュー
8 Hit LiSt
9 Hit LiSt
究竟北欧现正流行甚么?
ザイナーズホテル、自転車、スキーなど
ノルウェー、スウェーデンの最新情報
18 Perfect StockHoLm
完美的咖啡指南,
介绍传统与现代的瑞典咖啡。
16 琥珀色の魔法
世界有数のビール大国デンマークで
まだ見ぬ銘柄と造り手に出会う
地ビール巡りの旅
28 Amber mAgic
丹麦的小型啤酒厂与大型品牌平分春色,
一起来一趟小型酿酒厂之旅吧!
ストックホルムのカフェ事情
コーヒー好きのスウェーデン人の習慣
ィーカ」を楽しむための保存版ガイド
ンマーク、ユトランド半島北方の西海岸、レンストルップの断崖の
に建つルビャオ・クヌード灯台。海風で運ばれる飛砂で建物が埋
れつつあり、砂を除去する作業が絶え間なく続けられている。
no. 01 /
20
p01_Ch
i-Jpn_
Cover_0
11
404.ind
d 1
ö
デンマー
ク、ユト
ランド半
上に建つ
島北方の
ルビャオ
西海岸、
・クヌー
レンスト
もれつつ
ド灯台。
ルップの
あり、砂を
海風で運
断崖の
除去する
ばれる飛
作業が絶
砂で建物
え間なく
が埋
続けられ
ている。
no. 01 /
20
11
no. 01/2011
ö
一群帆船正驶过斯德哥尔摩的大会堂 ── 一个自1923 年起,每年
12月都会举行诺贝尔奖庆祝活动的地方。
11/04/04 16:39
Copenhagen · Stockholm · Oslo
T
Pr
All
bil
sta
of
pa
mo
th
ap
Co
DG
in
th
re
wi
ex
SCANORAMA
Passenger profile
Reach Chinese and Japanese business travellers in their
The estimated number of Japanese passengers on Scandi-
own language
navian Airlines’ flights to Tokyo in 2012 is 180,000 and the
estimated number of Chinese passengers on Scandinavian
The Chinese and Japanese issue of the SAS inflight magazine Scano-
Airlines’ flights to Beijing in 2012 is 230,000 including the new
rama offers advertisers a unique channel for direct communication with
route to Shanghai operating from 1st of March 2012.
business travelers flying between Asia and Scandinavia/Europe. The
magazine is a "two-in-one" edition. The readers are comfortably seated
The readers for the Japanese issue spend 26 minutes reading
10 000 meters above the ground where they can relax. They spend 22-26
the magazine and 73% think the magazine is good or very
minutes reading the magazine and have an overall positive view of the
good. The readers of the Chinese issue spend 22 minutes
magazine. It’s pretty much an ideal situation for you as an advertiser.
reading the magazine and 72% think the magazine is good or
very good.
Scanorama is a magazine with a Scandinavian image
Domicile - Chinese issue
The Chinese and Japanese edition opens the door to the best of Scandinavia with interesting personalities, fashion and design, food and pictorials. In our city guides the readers get inspiring tips on what to do in
Copenhagen, Oslo and Stockholm. The magazine is produced at the Scanorama editorial office in Stockholm with the help of a team of Japanese
Chinese
62%
Other
38%
Japanese
67%
Other
33 %
Japanese
67%
Other
33 %
and Chinese specialists.
Domicile - Japanese issue
りくださ
お持ち帰
机上杂志
い
北欧航空
rama
scano
SAS 機内誌
日本語
2010 年
版
6 月−201
ご自由に
1年 5月
1
ama 2010/201
LisT
9
ット
ット・スポ
北欧のホ
Ter
20 Win
Lago
archipe
キペラゴ
冬のアー
h
WiT
ging
28 han BUTchers
The
惑
Ven
D hea
て
秘を 訪ね
HIT LIsT
介绍北
22 THE
欧的关
English
Japanese
Pleasure/private 40%
,
飞瀑垂空
伦格峡湾
西挪威盖 水雾湿衣
独木舟手
は、多くの
0 20:02
10/05/1
011
2010/2
0.indd
indd 1
er_0510.
010_cov
SCAJAP2
情
冬季风
n
EnH aGE
30 coP丹麦肉类加工中心
sT
WaY coa 观止
38 nor 峡湾奇景叹为
リー。ヴァクスホ
巡るツ
た観光フェ
の 島 々を
ムを出航し
キ ペラゴ
アーの船旅
Business/work 60%
维亚的
堪的纳
品
设计精
斯德哥
ー
まない。
トックホル
由して、ア
ö スルム
魅了してや
島を経
観光客を
011
2010/2
注热点
s
DETaIL
现代斯
TEr
24 WIn Go
ELa
arcHIP 尔摩外岛的
Bepler 说道。
の神
フィヨルド
9 THE
廊老板 Cecilie
の誘
食肉市場
38 FJor
rama
scano
欧
全景北
类加工区画
开。”哥本哈根肉
让肉贩们离
的错误就是
“纽约所犯
The hiT
scanor
マ
スカノラ
0 22:33
10/05/1
1
er_10051
010_cov
SCACHN2
Chinese
Reasons for traveling for both readers of
the Japanese and Chinese issue
Business/work
60%
Pleasure/private 40%
Publisher
Business/work
60%
Pleasure/private 40%
DG Communications AB
Sergels Torg 12
SE-111 57 Stockholm
Tel. +46 8 797 03 10
Have read
The reader
Fax +46 8 21 31 71
the magazine 71%
[email protected]
www.dgcom.se
Advertising sales
Denmark
DG Media a•s
Norway
DG Media a•s
Sweden
DG Media Sales a•b
Tel. +45 70 27 11 55
Tel. +47 21 60 81 90
Tel. +46 8 797 04 00
[email protected]
[email protected] [email protected]
www.dgmedia.dk
www.dgmedia.no
www.dgmediasales.se
73%
Have not
readof the
Readers
27%
the magazine 29%
71%
Readers
of the
They spend 22 minutes reading
the magazine
Chinese issue
72% think the magazine is good or very good
29%
Japanese issue
Have read
73%
Have not the
readmagazine
the magazine
Have read the magazine
Have not read
Source
DG Research 2009, on board survey.
W W W. D G M E D I A . D K
the magazine 27%
Have read
the magazine 73%
They spend 26 minutes reading the magazine
not
73% think the magazineHave
is good
orread
very good
the magazine 27%
Deadlines
and publication 2012
Advertising rates
No .
Half page: SEK 22,200
W: 210 x H: 140 mm
Bleed + 5 mm
n
new
Half page: SEK 22,200
W: 105 x H: 280 mm
Bleed + 5 mm
Full page: SEK 28,500
W: 210 x H: 280 mm
Bleed + 5 mm
ding
y
Double-page spread:
SEK 54,100
W: 420 x H: 280 mm
Bleed + 5 mm
d or
Order
Material
Publication
1
February 17
March 23
April 15
2
October 25
November 2
December 1
Inserts
We accept certain bound inserts in Scanorama Chinese and
Scanorama Japanese.
Inserts must be printed and delivered by customer. Inserts
must be in English; inserts in other languages are not
accepted.
Colour
Inserts will be bound into the spine of the magazine or glued
Colour is included in all rates above.
on an advertisement as a tip-on inserts.
Other rates
62%
Other specified position
+ 10%
Minimum trimmed size: 60 x 90 mm
38%
Maximum trimmed size: 210 x 210 mm
Discounts
Bound inserts
Maximum trim size: 210 x 280 mm
Frequency discounts
67%
33 %
67%
33 %
Minimum trim size: 105 x 148 mm
2 advertisements
7.5% discounts
3 advertisements
10% discounts
Inserts should always be delivered with allowance for 4 mm
4 advertisements
15% discounts
trim in spine and 8 mm trim at head, this must be added to
above trim sizes. No text within 1 cm of trim.
Max weight (g)
Max paper grade (g)
2
8
140
An agency commission (to recognized agencies) of 15% of the
4
16
140
net billing is granted for display advertising (excluding supple-
8
23
100
Agency commission
ments and insert).
60%
40%
60%
Tip-on inserts glued on the customers's ad
No . of pages
12
31
90
16
41
90
Advertising material
For additional pages please contact us. Inserts printed on
Requirements for advertising material: Print ready PDF, images
before production if you plan to print on a paper grade less
300 dpi resolution and images saved as CMYK.
than 65 g/m2.
Please note that bleed format is +5 mm. Type format: no text
Deadlines
closer than 10 mm from crop marks. All advertisements must
The insert must be approved by publisher at least 30 days
be in English or in simplified Chinese/Japanese.
prior to publication date and the insert has to be delivered
heavier stock are subject to surcharges at cost. Check with us
to the printing house and ready for binding at least 15 days
40%
Please note that double-page spread must be delivered as two
prior to publication date.
separate pages.
Quantity?
60%
40%
For further information please contact our sales support
Check with publisher for the actual quantity to be delivered
+46 8 797 04 00 or [email protected]
for binding into magazine.
Delivery instructions
71%
f the
ssue
29%
fazine
the
sue
good
73%
zine
27%
73%
azine
good
27%
Circulation
The Chinese and Japanese issue of Scanorama is distributed
on SAS flights Tokyo–Copenhagen and on SAS flights BeijingCopenhagen.
Total circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 .000
Please contact our sales representatives for infomation
about delivery.
中文
Scandinavia’s largest media house
– more than 110 magazines
Effective advertizing • Strong media combinations
Low contact prices • Documented effect
anor
ama
版
北欧航
空机上
4 SAS
ö
Q
NewSr
oom
空公司
北欧航
18 Per
杂志 www.fly
sas.cn
的新任
CEO
8 Hit L
iSt
究竟北
欧现
正流行
甚么?
fect S
tock H
oLm
介 绍传
完美的
咖啡 指
统与现
南,
代的瑞
典 咖啡
。
28 A m b
丹麦的
er m A
小型啤
gic
酒厂与大
型品
一起来
一趟小
型
牌平分
春色,
酿酒厂
之旅吧!
Terms and conditions
Prices and terms of payment
ö 一群帆船正驶过斯 are excl. tax. Every advertisement is
All prices mentioned
德哥尔摩
12月都会举
的大会堂
行诺贝尔
── 一个
奖庆
billed right after the
date
campaign
自19 23
祝活动的 of publishing/the
年起,每年
地方。
start. The deadline for payment is 10 days after the date
of publishing/the campaign start. In case the deadline for
payment is exceeded, an additional
cost of 2% pr. started
11/04/
04 16
:39
month will occur. In certain cases, DG Media can demand
that the advertisement is prepaid. Discounts are not
applicable for extra charges.
Complaints
DG Media and the publisher are not accountable for errors
in advertisements that are booked in agreement with
the advertisers conditions. This is also valid for material
received from other media, material not in agreement
with the technical data, or if the deadline for material is
exceeded
In case of misprint, wrong sizes, dates etc. for which the
advertiser or bureau is not responsible, there will be a
reduction estimated by DG Media, which can not exceed
the cost of the advertisement and insertion in the media.
Complaints due to misprint, wrong colours etc. must
be received by DG Media no later than 5 days after the
insertion of the advertisement.
Should an advertisement be inserted more than once
with the same error without DG Media receiving a
complaint, only the first insert is subject to a possible
discount. In case of incorrect, delayed or missing inserts,
DG Media/ the publisher cannot be held responsible for
compensation claims.
Cancellation
Cancellation of an order must happen by writing to
DG Media no later than 5 working days prior to the
deadline for ordering. Advertisements, for which special
placements are ordered, cannot be cancelled without
prior agreement with DG Media.
Other terms
DG Media reserves the right to reject advertisements
that go against the publisher’s interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected. Any
advertisement which can be mistaken for editorial content
must, at the advertiser’s expense, be supplied with the
word ”advertisement” directly above a line marking
the full width of the advertisement.
Contact us by telephone, and receive suggestions on how to eff ectively contact your target market .
Denmark +45 70 27 11 55 • Norway +47 216 08 190 • Sweden +46 8 797 04 00