DIET MTN DEW® “DALE JR.” GAME AT MARCUS THEATRES OFFICIAL RULES NO PURCHASE NECESSARY. GAME OPEN ONLY TO LEGAL RESIDENTS OF THE U.S., RESIDING IN THE STATE OF IL, IA, MN, NE, ND, OH or WI, WHO ARE 18 YEARS OF AGE (19 in NE) OR OLDER. GAME BEGINS MAY 16, 2014 AND ENDS JULY 31, 2014 OR WHEN THE SUPPLY OF SPECIALLY MARKED GAME PIECES EXHAUSTS, WHICHEVER FIRST OCCURS. VOID WHERE PROHIBITED. 1. HOW TO PLAY: Purchase a 44 oz. Pepsi-Cola® fountain beverage in a specially marked “Dale Jr.” fountain cup at any participating Marcus Theatre and look for a game piece (referred to as "game piece" in these rules), while supplies last, affixed to the cup. Participating brands may include any flavor/variety of Pepsi-Cola fountain beverage. NO PURCHASE NECESSARY. To receive one (1) free game piece without purchase, send a self-addressed, stamped envelope postmarked no later than July 31, 2014 to be received by August 7, 2014 to: Diet Mtn Dew “Dale Jr” Game Piece, P.O. Box 760009, Dept. 888-772, El Paso, TX 88576-0009. Limit one (1) free game piece per request per stamped outer envelope. Pepsi-Cola Company ("Sponsor") assumes no liability for lost, late, stolen, illegible, misdirected, mutilated, incomplete or postage-due mail. 2. INSTANT WIN PRIZE AND DISCOUNTS: Carefully peel off the area indicated on the Game Piece to see if it reveals a message indicating that you may have won one (1) of the following prize or discounts (subject to verification in accordance with these Official Rules). Prize message on actual game piece may be abbreviated or may vary from the message stated below. PRIZES: One (1) Grand Prize will be awarded, consisting of a trip for two (2) to the big race in Talladega, Alabama in October 2014. Grand Prize includes two (2) VIP race experiences on Sunday, round-trip coach air transportation for two from an airport near winner's home within the continental U.S. (airport and carrier selected by Sponsor), one (1) double occupancy standard hotel room for two (2) nights, rental car for three (3) days, two (2) gift bags, the opportunity to meet Dale Earnhardt Jr. (subject to schedule and availability) and $250 spending money. Estimated retail value (“ERV”) up to $3,120, depending upon winner's point of travel origin. Odds of winning Grand Prize: 1 in 700,000*. All other expenses not specifically mentioned herein are solely the responsibility of prize winner. All travel must be taken on dates specified by sponsor; no alternative travel dates are available. All travel subject to availability, blackout periods, government restrictions and regulations, hotel, airline, airport or other transportation terminal (or other types of transportation) restrictions and regulations. Other restrictions may apply. Sponsor assumes no responsibility for cancelled, delayed, suspended or rescheduled events (including airline flights and race events) beyond its control. Travel guests must sign and return a travel release before any ticketing or travel occurs. Winner and guests must have all necessary identification and/or travel documents (e.g., a valid U.S. driver’s license) required for travel within the United States. Winner and travel guest must travel on same itinerary. All minor guests (under age of 18) on trip must be accompanied by minor's parent or legal guardian who must be the winner. Six hundred thousand nine hundred and ninety-nine (699,999) Discounts will be awarded, each consisting of a free fountain cup size upgrade from a Junior size to Regular or a Regular size to Large, depending on winner’s choice on his/her next visit to a participating Marcus Theatre. Odds of winning a Discount: 1 in 1*. *Odds are based upon an estimated 700,000 of game pieces produced; actual odds may vary depending upon the actual number of game pieces released into the marketplace. 3. TO CLAIM A GRAND PRIZE: To claim a Grand Prize, follow the special prize claim instructions printed on the potentially winning game piece necessary for proper redemption of the Grand Prize. Prize claim instructions will only be disclosed on the potentially winning game piece, and will not be disclosed through any other means. When following prize claim instructions, potential winner will be advised of a unique mailing address to which the potentially winning game piece must be mailed (for verification purposes) via Certified Mail, Return Receipt Requested, postmarked no later than August 15, 2014 and received by August 22, 2014. You are not a winner until your game piece has been timely received and verified in accordance with these Official Rules. 4. TO CLAIM A DISCOUNT: Bring your game piece on you next visit to a participating Marcus Theatre location by August 15, 2014. 5. ELIGIBILITY: You must be a legal resident of the United States, residing in state of IL, IA, MN, NE, ND, OH or WI who is 18 years of age (19 in NE) or older to be eligible to win. Employees of The Marcus Corporation, Pepsi-Cola Company and its bottlers, and all of their respective parents, subsidiaries, divisions, affiliates, distributors, suppliers, and advertising, promotional or judging agencies, Dale Earnhardt Jr., Hendrick Motorsports, LLC, and JR Motorsports, LLC (and each of their respective officers, directors, employees, agents, licensors and assigns) (collectively, "Sponsor and Promotion Parties") and the immediate family members of such employees and/or persons living within the same household as such employees are not eligible to win. Limit one (1) prize valued over ten dollars ($10) per name, address and/or household. 6. GENERAL CONDITIONS: Allow four (4) to five (5) weeks from Sponsor's receipt of Grand Prize claim for verification and delivery of prizes redeemed by mail. Unclaimed prize/discounts will not be awarded. No substitution of prize is offered, no transfer of prize to a third party is permitted and non-cash prizes may not be redeemed for cash value, except as determined by Sponsor in its sole discretion. Void wherever prohibited or restricted by law. Prize winner will be solely responsible for paying all applicable federal, state and local taxes on prizes; if applicable, winner may receive an IRS Form 1099 for the retail value of the prize. All participants agree to be bound by these Official Rules and the decisions of Sponsor and its authorized judging agencies (the “Judges”) whose decisions in all aspects of this promotion shall be final and binding. You are not a winner until your potentially winning game piece has been timely received and verified by the Judges in accordance with these Official Rules, and you have fully complied with these Official Rules. 7. VERIFICATION: All submitted prize and discount claims become the property of Sponsor and will not be returned. All potentially winning game pieces are subject to verification at the sole discretion of the Judges. Only specially marked Diet Mtn Dew/Marcus Theatre “Dale Jr.” game pieces distributed by Marcus Theatres during the duration of the game will be accepted and may not be combined with those from any other game. Anti-fraud detection devices may be used to verify winners. Game pieces will be void if they fail to pass anti-fraud detection measures, or if found to be photocopied, reproduced, altered, forged, defaced, tampered with, mutilated, torn, stolen, unissued, unauthorized, traded, bartered, sold, illegitimately obtained or illegible in any way, or if disassembled, or if they fail to contain authorized special markings and/or security codes, or if defective or if they contain printing or other mechanical errors or are printed or produced in error. No prizes will be awarded to the holder of a void game piece and Sponsor's sole liability in respect thereof will be to replace the void game piece with another randomly selected piece if Sponsor deems appropriate. In no event will Sponsor be obligated to award more prizes than the number of prizes stated in these Official Rules. If for any reason Sponsor determines in its sole discretion that the promotion is no longer capable of running as intended by these rules for any reason whatsoever Sponsor may at its sole discretion cancel, suspend or modify the promotion in whole or in part. For example, if due to printing, production, mechanical or other error more prizes for a particular prize category are either made available and/or claimed than the number of prizes set forth in these Official Rules, then Sponsor may suspend prize awards for such prize category and award any remaining unclaimed prizes (up to the total set forth in these rules) in a random drawing from among all eligible prize claimants for that prize category as determined by Sponsor. 8. PROMOTION END: Promotion is scheduled to end on the earlier of July 31, 2014 or when the supply of specially marked Diet Mtn Dew/Marcus Theatre “Dale Jr.” game pieces has been exhausted, whichever occurs first. 9. WINNER NOTIFICATION: Potential prize winners may be required to sign and return an Affidavit of Eligibility/Liability Release with (where lawful) a publicity release within seven (7) days of the date on the notification letter. If any required documents are not returned within the required number of days, or if any mail is returned to Sponsor as undeliverable without a forwarding address, then prize may be forfeited. Any portion of a prize not accepted by winner shall be forfeited. Prizes will only be delivered to addresses within the United States. 10. RELEASE OF LIABILITY: All winners, by acceptance of a prize, agree to release Sponsor and Promotion Parties from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons and property which may be sustained in connection with the receipt, ownership or use of the prize or while preparing for and/or participating in and/or traveling to and/or from any prize-related activity, or any typographical or other error in the Official Rules or the offering and announcement of prizes. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. The winner shall bear all risk of loss or damage to prize after it has been delivered. Upon request, winner must consent (and confirm such consent in writing) to the use of his/her name, voice, picture or other likeness without compensation for promotional purposes in all media as determined by Sponsor, except where prohibited by law. 11. WINNERS LIST: For a list of major prize winners, send a self-addressed, stamped envelope before August 29, 2014 to: Diet Mtn Dew/Marcus Theatres “Dale Jr” Winners' List, P.O. Box 3000, Dept 888-772, Young America, MN 55558-3000. 12. SPONSOR: Pepsi-Cola Company, Purchase, NY 10577. © 2014 Hendrick Motorsports, LLC. The name, likeness and signature of Dale Earnhardt, Jr. and the likeness of the #88 Diet Mtn Dew Chevrolet SS are used with the permission of Hendrick Motorsports, LLC and JR Motorsports, LLC. PEPSI-COLA and DIET MTN DEW registered trademarks of PepsiCo, Inc.
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