Eco Fashion Week Press Release - Vancouver Economic Commission

Press Release
For Immediate Release
Eco Fashion Week Remix - Obakki, Value Village,
Holt Renfrew & H&M Are At The Forefront.
VANCOUVER, BRITISH COLUMBIA, April 2014 – Anticipation has begun for the lights,
sounds and styles of the upcoming edition of Eco Fashion Week. The three day event is
situated at SFU Woodward’s, The Fairmont Waterfront, and Holt Renfrew, April 27-29th, 2014.
The Eighth Edition of Eco Fashion Week focuses on global and luxury retailers’ level of
social and environmental responsibility.
Educational Series - H&M’s first appearance at Eco Fashion Week
Hosted at SFU Woodward’s in Gastown
Pierre Börjesson, H&M ‘s Senior Sustainability Specialist, will speak to the H&M Garment
Collecting Initiative - A global initiative that encourages customers to bring in unwanted
garments of any brand and in any condition to H&M stores to be given a new life. As EFW’s
Keynote Speaker, Börjesson will be joined on the schedule by Vancouver designer Jason
Matlo, Maureen Dickson of Slow Fashion Forward, Value Village Chief Marketing Officer
Karin Koonings and more.
Presented by Eco Waste and Bullfrog Power, EFW’s seminars use an interactive approach to
empower fashion professionals and the public by opening up a discussion and offering
solutions to shift the apparel and textile industries towards more responsible practices. Thrift Chic Challenge & 68 Pound Challenge Presented by Value Village
Hosted at The Fairmont Waterfront
Thrift retailer Value Village returns to present the fifth edition of the Thrift Chic Challenge a trend-focused event where three stylists are given a $500 allowance to create ten runway
worthy outfits using only gently-used clothing from Value Village. For the first time, local
stylists had the opportunity to submit their portfolio to Eco Fashion Week to win one of the
three designer spots. The top ten looks were judged by a team from Value Village, West
Coast Editor of Fashion Magazine, Joy Pecknold and fans of Eco Fashion Week via
Facebook. Following the judging the scores were tallied to select the three stylists who
made the cut - Lauren Clark and Lyndsey Chow of Hey Jude, Jerome Insorio and Ghazal
Elhaei– to take on this season’s Thrift Chic Challenge.
Young Oak designer Tammy Joe is the new talent behind Value Village’s 68 Pound
Challenge. Sixty-eight pounds is the amount of clothing and textiles the average North
American throws away each year and serves as the inspiration for this fashion challenge creating a brand new fashion-forward collection from sixty-eight pounds of reworked
clothing from Value Village. Charity Shopping Night at Holt Renfrew to Feature New H Project Showcase and Fashion
Show by Obakki
Hosted at Holt Renfrew, Downtown Vancouver
Eco Fashion Week concludes with a Charity Shopping Night at Holt Renfrew, featuring a
Fashion Show by luxury label, Obakki, whose Spring Summer 2014 collection is carried at
Holt Renfrew as part of H Project. H Project is a shop of extraordinary products with
extraordinary stories, curated by Alexandra Weston, Director of Brand Strategy, who will also
be in Vancouver for the event and speaking for H Project’s newest concept “Uncrate India”. A
portion of the nights proceeds will go to The Obakki Foundation, Obakki's philanthropic
counterpart, that focuses on providing clean water and education in Africa.
Limited Edition Eco Fashion Week SIGG Water Bottle Featured at H Project
From April 22nd to April 29th a limited edition Eco Fashion Week SIGG Water Bottle will be
carried at Holt Renfrew as part of H Project. The water bottles retail for $20.00 CAD with
proceeds going to Eco Fashion Week and The Obakki Foundation.
Lucida Lab, La Biosthétique and Michael, Evrensel & Pawar LLP at Eco Fashion Week
Guests of Eco Fashion Week will have the chance to see a curated exhibition by Lucida Lab
which features local artists tackling the issues of waste and the environment. In
conjunction with EFW’s 68 Pound Challenge Presented by Value Village, artists Stephanie
Jonsson, Emily Neufeld, Katherine Nielsen, Bec Wonders, Ines Ortner, Hailey McCloskey and
Lloyd Stone have each responded with their own representation of 68 Pounds made from
industrial waste from EFW sponsor Ecowaste.
La Biosthétique is back as the official beauty brand behind the runway looks at Eco Fashion
Week. Their professional team collaborates with designers to take a fresh approach on this
season’s top hair and makeup trends while using products that uphold the strictest
standards in quality. Backstage you will find goods from La Biosthétique’s 100% organic
“natural” line the products are never tested on animals and packaged in biodegradable
Michael, Evrensel & Pawar LLP (MEP Business Counsel), a newly formed, full-service
corporate/commercial and entertainment law firm founded on expertise, ingenuity and
collegiality, is proud to announce its alliance with EFW. This alliance will utilize the firm’s
strengths in representing brand owners, fashion houses, designers, wholesalers, stylists,
modeling agencies, and retailers in the fashion industry in a wide range of legal matters for
all aspects of their business.
-30Media Registration:
Public Tickets:
Press Contacts:
For Eco Fashion Week press inquiries
please contact:
Ashleigh Said
Email: [email protected]
For Value Village press inquiries please
Amanda Whitver
Email: [email protected]
For Obakki press inquiries please contact:
Michelle Chiu
Email: [email protected]
For H&M press inquiries please contact:
Emily Scarlett
Email: [email protected]
For La Biosthétique press inquiries please
Lyndi Barrett
Email: [email protected]
For Holt Renfrew press inquiries please
Carla Stef
Email: [email protected]