Item Colchester and Ipswich Museum Service Joint Commitee JMS/13/18 18 March 2014 Report of Colchester and Ipswich Museum Manager Title 7 Author Jenny Ruder Jo Besant ℡ 01206 282931 Colchester and Ipswich Museum Service: Performance Review This report summarises performance for the first three quarters of 2013/14 for Colchester and Ipswich Museum Service. 1st April – 31st December 2013. Recommendation To note the report. Performance Review 1.0 Visitor Figures Table 1: Comparative 2008/9 to 2013/14 CIMS cumulative visitor figures (excluding Colchester Castle) for the first nine months (Q.1-3). Financial year; and below, the % change 2013/14 compared to figs. for Q1-3 2012/13 2008-09 2009-10 2010-11 2011-12 (Mondays closed for HT/NHM/CCM) Colchester Hollytrees Museum Colchester Natural History Museum 30,959 30,556 31,891 Ipswich High Street Museum Christchurch Mansion Ipswich Ipswich Art School Gallery 22,049 27,165 22,635 28,112 33,396 35,376 46,684 56,748 49,592 N/A N/A 8,783 26,275 19,189 38,241 49,798 8,523 26,375 24,769 21,190 26,738 31,168 33,395 47,100 43,599 8,135 5,483 -6% +26% 2012-13 (Mondays closed for HT/NHM/CCM) 2013-14 % Change compared to same period in 2012-13 +7% -7% -33% 1.1 The overall picture for the CIMS shows a negligible variation in visitor figures in the first three months of 2013-14 compared to the first three months of 2012-13 - a reduction of just 0.06%. (N.B. this year’s figures do not include Colchester Castle which has been closed since January 2013) 1.2 Individually for each town, the following applies:- 1.3 Colchester:- Combined venue visitor figures increased by +8% on the same period last year (47,656 in 2012-13 up to 51,507 in 2013-14) due to a large increase in Natural History Museum visitors. The increase in visitors began in the first quarter and continued during the summer period including the summer school holidays. This is likely to partially reflect the very successful ‘Stand Tall’ campaign of public art (giraffes) located around Colchester and Essex for ten weeks during the summer in 2013, to mark the 50th anniversary of Colchester Zoo. It also reflects the popularity of the museum with families as a free drop-in educational activity, recent refreshment of displays, and a project involving local community group volunteers improving the museum’s garden. (The popularity of Natural History is also reflected in increased visitors to Ipswich Museum with its popular Victorian Natural History gallery). 1.4 Ipswich:- Combined venue visitor figures show a decrease of -5% on the same period last year (86,403 in 2012-13 drop to 82,477 in 2013-14) due in part to lower visitor numbers attending the Art School. The autumn touring exhibition ‘This Me of Mine’ although part of an important and interesting artistic project, lacked popular appeal and the lessons learnt will be carried forward into future programming. ‘Once Upon a Time’ exhibition, the first Museum collection generated exhibition in the Art School, is already attracting significantly increased audiences. A Grants for the Arts bid to Arts Council England, if successful, will support the development of the artistic programme. 1.5 The impact of three full days of closure at Christchurch Mansion in October half-term 2012 has resulted in lower than usual figures for the third quarter. Last year the halfterm week saw 1,804 visitors in total at the Mansion. Due to the closure of the park for health and safety reasons during the high winds the figures for 2013 were reduced to 999. 2.0 Schools Figures Table 2: Comparative 2008/09 to 2013/14 CIMS cumulative school visitor figures (excluding Colchester Castle) for the first nine months (Q.1-3). Financial year; and below, the % change 2013/14 compared to figs. for Q1-3 2012/13 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 % Change Colchester Hollytrees Museum 1,553 1,886 1,409 1,318 1,309 1,193 -9% Ipswich High Street Museum 2,905 2,779 3,784 4,068 3,973 3,947 -1% Christchurch Mansion Ipswich 3,179 3,725 3,756 3,916 3,843 3,183 -17% Ipswich Art School Gallery N/A N/A 543 428 939 443 -53% 2.1 School visits are down compared to this period last year, although at Ipswich High Street Museum this is a drop of just -1% (26 pupils). The schools packages focus on Hollytrees, the High Street Museum, and Christchurch Mansion. 2.2 For Christchurch Mansion, the first (spring) quarter of 2013-14 saw 39% more school visits than the same period in 2012 (634 children in 2013 compared to 456 in 2012). However, an 8% reduction occurred in the second (summer) quarter (1,409 children in 2013 compared to 1,535 in 2012). The third (autumn) quarter saw a 38% reduction (1,140 children in 2013 compared to 1,852 in 2012). It can be seen from the figures for the last five years that schools numbers to the Mansion have returned from a high in 2011/12 to the levels of 2008/09. 2.3 The period covered reflects the end of the last cycle of CIMS schools advertising. The publicity associated with the re-opening of the Castle provides opportunities to promote widely the museum service’s full offer to schools to the benefit of all CIMS venues. 3.0 Other Usages 3.1 Other usages of the museum are also down on this period last year, by 18% (from 9,777 in 2012/13 to 8,042 in 2013/14). However, these were down by 33% at the time of the last report covering quarter one and two, so the third quarter represents an increase in requests as the year has progressed. Other usages include the following categories of meaningful contacts made with the service: • • • • • • • 4.0 In person (visits) By telephone By letter Identifications (of objects brought in by the public) External Emails (not including admission price and opening hours enquiries) Research Other – includes talks, external events and outreach activities and events. Budget and Income The 2013/14 CIMS budget carried forward a deficit of -£64,000 from 2012/13. This was largely a consequence of the loss of income during the Castle refurbishment and the loss of the Renaissance funding. The position at the end of December 2013 is an estimated carry forward deficit to the 2014/15 financial year of -£83,500, which is within the agreed operating levels of +/- £100k. This position is due to a range of factors which include the omission of pay award contributions by both Local Authorities and pressure on the increased income targets. The following areas show how key areas of income generation have performed against the increased income targets set for 2013/14:- 4.1 Retail Venue Shop Hollytrees Museum Natural History Museum Christchurch Mansion High Street Museum Income Targets for 2013/14 Year £3,000 £6,000 £20,000 £20,000 Position at end of December 13 £2,324 £5,271 £13,872 £15,422 If the target is evenly applied to the four quarters it can be seen that retail income is on target for all venues with the exception of Christchurch Mansion. This may reflect the reduction in overall visitor figures for this museum. 4.2 Hirings Venue Income Targets Position at end for 2013/14 Year of December 13 Colchester Castle (N.B. There has been no £10,000 £2,891 prospect of meeting this target during the closure period) Christchurch Mansion (N.B. Additional wedding £20,000 £10,840 deposits are expected in by the end of March 2014) Ipswich Town Hall (This was a budget income £15,000 £0 figure which related to the operation of the Town Hall Galleries by CIMS which is no longer the case.) 4.3 Schools Admissions Venue Colchester Castle / Romans on the Road Hollytrees Museum Christchurch Mansion Ipswich High Street Museum Ipswich Income Targets for Position at end of 2013/14 Year December 13 £10,000 £6,236 £9,800 £4,104 £6,900 £4,802 £6,900 £8,126 It can be seen that with the exception of Ipswich Museum, the school income figures are behind 2013/14 targets. This has been accounted for in the predicted end of year outturn figures. N.B. There is not a direct correlation between the schools visitor figures and income as school groups can opt for a self-directed visit and not pay for the learning packages on offer.
© Copyright 2019 ExploreDoc