Collection 2015/2016 - Selecta Cut Flowers

CUT
FLOWERS
Collection
2015/2016
Creating the futureTM
Editorial
社説
Creating the future
not just a claim!
Breeding is an important part of how we support our
industry in creating the future. At the same time, breeding
is becoming more than ever high tech. This has been a fact
for some time in food and field crops. Now it is becoming a
growing reality in the ornamental segment too.
To continue our mission, we have invested several million
Euros in new state of the art lab and research facilities,
which we finalized this summer. Nonetheless, there will
always be an important distinction in food and field crops:
quality aspects that express themselves in characteristics
like color, scent, and shape are important and set our work
apart from the selection approach in food and field crops,
mainly driven by quantitative parameters. In the ornamental
segments, both aspects are important: technically highly
qualified breeders that also have an eye for and understanding of the value of “ornamental traits” – in other words
the beauty our products can add to the world – as well as
cutting-edge infrastructure to apply advanced breeding
methods.
Thank you for your business and hope to see you soon.
Creando el futuro – Mucho más que una aspiración!
La hibridación es una parte muy importante para ayudar
a nuestra industria a crear un futuro próspero. Al mismo
tiempo, hibridar se está convirtiendo más que nunca en un
ejercicio de alta tecnología. Esto ya es un hecho desde hace
algún tiempo en los cultivos de comestibles. Ahora se está
convirtiendo en una realidad cada vez mayor en los cultivos
de las plantas ornamentales también. Para continuar
con nuestra misión hemos invertido varios millones de
euros en nuevo laboratorio y centro de investigación. Estas
instalaciones quedaran acabadas este verano. Sin embargo,
siempre habrá una distinción importante respecto los cultivos
de comestibles: aspectos cualitativos que se expresan en
características como el color, el olor y la forma son muy
importantes para nuestros productos, por tanto adaptamos
nuestro trabajo para no solo considerar parámetros cuantitativos e industriales que son los que principalmente se utilizan
en la selección de cultivos de comestibles. En los segmentos
ornamentales, ambos aspectos son importantes: los técnicos
hibridadores altamente cualificados que también se preocupan por los "rasgos ornamentales" - en otras palabras, por
la belleza que nuestros productos pueden aportar al mundo,
así como una infraestructura de vanguardia para aplicar
métodos avanzados de mejoramiento genetic.
Gracias por confiar en nuestra empresa y esperamos verle
pronto.
未来を創造する -
おける選択法を除き、色、香り、形のように特徴となって表
れる品質面は非常に重要であり、それらによって弊社製品は
設定されます。また、「観葉植物の特徴」に眼識、知識があ
る高い技術能力をもった育種家、ならびに高度な品種改良法
を適用するための最先端の施設、これらは観葉植物の分野に
おいて重要な側面となっています。言い換えれば、弊社製品
の美しさは世界を広げる可能性があります。
お取り引きありがとうございます。近々お目にかかれますよ
うに。
要求するだけではなく!
未来を創造する際、品種改良は我々がこの業界をどのように
サポートしているかという重要な要素です。それと同時に、
品種改良はより先端技術となってきています。これは兼ねて
食物と農作物において、すでに明らかなこととなっており、
今日、それは観葉植物の分野においても発展する現実となっ
ています。
我々のミッションを継続するために、最新の技術研究施設に
数百万ユーロを投資し、今夏、その施設は完成しました。
それでもなお、食物と農作物には常に重大な違いが存在しま
す。主に量的パラメータによって推進される食物と農作物に
Sincerely,
Nils Klemm
President & CEO
3
This striking lineup gives you a top-rated variety
of excellently performing carnations, gerbera,
gypsophila, and solidago, selected by our customers
around the world. If you see varieties highlighted
with this logo, count on quality and reliability.
These noteworthy varieties will set your cut flowers
program apart.
Felipe Gomez
Product Manager at Selecta
l
Randa
Hava
レヴ
ィ
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ル
ランダ
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livグロ
Boリオネ
ea
m
ア
r
Oオーメ
Gob
ゴブ
リン
lin
ブ
sa
Teレrイeクダンス
4
www.selectacutflowers.com
5
Carnation
André Lek
Area Sales Manager at Selecta
ョン
World-Class
Carnations
カーネーシ
"My father was a carnation breeder, and he started to
teach me about this crop before I could even walk. What
I learned from him is to listen to the customers. Every year
I am more and more impressed by their commitment; their
drive and passion are an extra motivation for us to develop
better genetics. Thanks to our innovative and dynamic
breeding program, we maintain our position as a worldwide market leader, offering new customer-proved
varieties every year with improvements on production,
vase life, resistance, and flower shape. We know that a
grower’s success is our success." André Lek
"Mi padre era propagador de clavel, me enseñó
sobre este cultivo incluso antes de dar mis primeros
pasos. Una de las cosas que aprendí de él es escuchar
a los clientes. Cada año estoy más y más impresionado
con el compromiso de los clientes. Su dinamismo y
pasión es una motivación extra para nosotros y así
desarrollar mejores genéticas. Gracias a nuestro
innovador y dinámico programa de hibridación,
mantenemos nuestra posición como líder del mercado mundial, ofreciendo cada año novedades con
mejoras en la producción, duración, resistencia y
forma de la flor. Sabemos que el éxito del cultivador
es nuestro éxito." André Lek
Standard Carnation: Everest,
Kleos,
Mandalay
`
Mini Carnation: Ramaya
6
www.selectacutflowers.com
私の父はカーネーションの育種家でした。私が歩き
始める前に、彼は私にこの植物について教え始めま
した。私が彼から学んだことは、顧客の話を聞くとい
うことです。毎年、彼らの公約に更に感動されられま
す。というのも、彼らの意欲と情熱は、我々がより良
い遺伝学を開発するための更なるモチベーションとな
るからです。革新的でダイナミックな育種プログラム
のおかげで、毎年、生産量、花持ち、抵抗力、そして
花形が進歩したことを取引先に証明された新品種を提
供しながら、我々は世界的なマーケット・リーダーと
しての地位を維持しています。生産者の成功が我々の
成功であるということを我々は確信しています。
7
Carnation
カー ネ ー シ ョン
Standard
Carnation
GOLDL
MEDxpAo 2013
Bred for high tolerance to fusarium and
very good field performance. Selecta
gives you a full range of choices to build
your carnations program.
sE
Flower
Russia
Don Pedro is growers’ choice for
productivity and consistent quality.
sel® Walker
ウォーカー
3
R
R
R
3
On right: Johana Garcia, Teo Farms (Colombia)
Above: Gabriel Arevalo, Serrezuela (Colombia).
3
ngr Francesco
フランセスコ
3
R
3
3
hyb Ormea
オーメア
hyb Americano
アメリカーノ
1
R
R
R
3
3
sel® Rodolfo
ロドルフォ
3
R
R
R
3
3
BESTION
T
CARNAra 2007
ProFlo mbia
Colo
sel® Don Pedro
ドン ペドロ
8
2
R
R
2
www.selectacutflowers.com
3
2
R
R
R
2
3
sel® Baron
バロン
2
R
3
3
9
Carnation
カー ネ ー シ ョン
Standard
Ivgr Kléos
クレオス
hyb Fortune
フォーチュン
sel® Candy Pink
キャンディ ピンク
10
3
R
R
3
2
2
www.selectacutflowers.com
Ivgr Jodie
ジョディー
3
R
R
R
R
R
3
3
3
3
Ivgr Bicocca
ビコッカ
ngr Pink Francesco
ピンク フランセスコ
R
R
3
3
R
R
R
2
3
3
3
sel® Cinderella
シンデレラ
3
R
hyb Montreal
モントリオール
3
3
hyb Suri
スリ
R
R
R
3
1
R
R
2
2
3
hyb Mandalay
マンダレイ
3
2
R
R
3
2
hyb Vogue
ヴォーグ
3
R
R
3
2
3
R
R
3
3
11
Carnation
カー ネ ー シ ョン
Standard
BEST
UCTION
INTROD f 2012
ho
KeukeNnetherlands
The
sel® Randal
ランダル
R
R
R
3
2
3
wes Everest
エベレスト
2
R
3
2
sel® Victoria
ヴィクトリア
2
R
R
3
3
sel® Hermes
エルメス
R
R
R
2
3
3
1st
CEEST
PLLITA
Y CONT
QUA
012
IFTEX 2obi
Nair
sel® Snow Storm
スノー ストーム
2
R
R
R
3
3
BOOST
YOUR
SALES
By Felipe Gomez
Selecta Product Manager
12
www.selectacutflowers.com
wes Madame Colette
マダム コレット
2
R
R
3
3
Differentiation today in all levels of the chains is a key to increasing your market
share. The cut flowers industry is constantly seeking different ways of innovation.
There is a program for the U.S. market of a Chrysanthemum named “Crazy
Daisies.” It was developed for a specific market niche some years ago. If you
study the market carefully, there is still a room for tinted carnations. Therefore
we decided to test our varieties to determine how good they are for this program. The results were amazing. Using varieties that are originally white, yellow,
and orange in combination with the inks, you can get great results and a wide
range of colors.
To tint our varieties, we followed a procedure developed by Colorquímica, a
producer of inks for cut flowers. For our test we used the following varieties:
Randal (white), Hermes (yellow), and Hermes Orange (orange) as standard
carnations, and Caesar (yellow) as a mini carnation. The cutting stage of these
varieties was straight petal, and the ink colors were: orange, blue, red, yellow,
green, and violet. To archive these results shown on our images, we used 10
grams of ink per liter of water. The colored water was absorbed by the stems for
about 20 minutes.
hyb Led
Led
2
R
R
R
3
3
sel® Goblin
ゴブリン
2
R
R
2
3
Flowers are fun, and every time I work with them, I amuse myself with the
results. It is about exploring the possibilities and understanding the variables
of the process. The variables for tinted flowers are: variety, cutting stage,
ink, time of absorption, color of the ink, temperature, and ink dose. If you
are able to control these variables, it is possible to achieve good results
constantly and boost your sales year round.
For more tips and info, check our
FloralNews magazine, available
as a digital version on
www.selectacutflowers.com
Tinted mini carnation
Caesar (on left) and tinted
Randal, a standard carnation
(on right).
13
Carnation
カー ネ ー シ ョン
Standard
sel® Olympia Orange
オリンピア オレンジ
sel® Hermes Orange
エルメス オレンジ
3
R
R
R
3
3
sel® Tamarind
タマリンド
3
R
R
3
3
Fast, economical, and easy – these are
the key features of Hermes Orange.
Diego Rincon, Flores Sagaro (Colombia)
14
www.selectacutflowers.com
Ivgr Mirella
ミレッラ
hyb Sinai
シナイ
R
R
R
2
3
R
R
R
2
3
3
3
Ivgr Caronte
カロンテ
3
R
R
Ivgr Grace
グレース
3
3
wes Dustin
ダスティン
3
3
R
R
2
R
R
3
R
R
3
2
3
sel® Bacarat Purple
バカラ パープル
3
3
sel® Bacarat
バカラ
3
sel® Bacarat Pink
バカラ ピンク
R
R
R
R
3
3
3
R
R
3
3
3
3
3
15
Carnation
カー ネ ー シ ョン
Standard
hyb Creola
クレオラ
hyb Viper Wine
ヴァイパー ワイン
16
www.selectacutflowers.com
2
1
R
R
R
2
3
3
2
hyb Viper
バイパー
1
R
3
2
Ivgr Ali Baba
アリババ
2
R
3
3
sel® Belle Epoque
ベル エポック
3
R
R
R
2
3
Ivgr Felice
フェリス
3
R
R
3
3
hyb Hurricane
ハリケーン
2
R
R
3
3
sel® Olympia
オリンピア
2
R
R
3
2
Choosing the best varieties maximizes
your profit and satisfies your customers. That's our goal too.
sel® Soraya
ソラヤ
wes Navidad
ナヴィダード
R
R
R
3
2
R
R
3
3
3
3
17
Carnation
カー ネ ー シ ョン
GOLDL
MEDxpAo 2008
sE
Flower
Russia
A collection of unique, fast-growing, and highly
productive varieties. The one-of-kind flowers
make colorific color splash and add a more
upscale look to any floral arrangement.
Nobbio® varieties, due to their
unique color range, are getting
more and more florists’ attention.
hyb Nobbio® Burgundy
バーガンディー
18
www.selectacutflowers.com
4
R
2
4
hyb Nobbio® Striato
ノビオ ストリアート ピンク
4
R
3
3
hyb Nobbio® Cabaret
ノビオ キャバレー ピンク
4
R
3
3
4
hyb Nobbio® Pink Delight
ピンク デライト
4
R
3
3
hyb Nobbio® Lavender Chic
ラベンダー シック
4
R
R
2
3
3
hyb Nobbio® Watermelon
ウォーターメロン
4
R
2
3
hyb Nobbio® Sweet
ノビオ スィート
4
R
2
3
hyb Nobbio® Black Heart
ブラック ハート
4
R
3
3
hyb Nobbio® Violet
ヴァイオレット
4
R
2
hyb Nobbio® Spotlight
スポットライト
4
R
3
19
Carnation
カー ネ ー シ ョン
Mini Carnation
Grower-proven varieties in a wide range of colors
and use. Selecta carnations deliver excellent
performance in lower production-cost systems.
sel® Weekend
ウィークエンド
hyb Cayenne
カイエン
sel® Sebas
セバス
20
2
3
R
R
R
www.selectacutflowers.com
R
R
3
3
3
3
sel® Dracula
ドラキュラ
sel® Kiss
キス
2
2
R
R
R
R
R
3
3
3
2
R
3
3
sel® Cerise Rosella
セリス ロゼラ
1
R
R
3
3
3
hyb Picasso
ピカソ
2
R
R
3
3
Our carnation trial in Germany offers
ideal conditions for the selection of
heat and cold tolerant varieties .
21
Carnation
カー ネ ー シ ョン
Mini Carnation
sel® Rosella
ロゼラ
Athena has a very balanced spray
with a high number of flowers.
R
R
1
3
3
sel® Artemis
アルテミス
2
R
R
3
3
Wakaki san with Athena at Shin Hakodate, Japan
22
wes Athena
アテネ
2
R
R
3
3
wes Westdiamond
ウェスト ダイアモンド
2
R
R
R
3
3
www.selectacutflowers.com
sel® Nirvana
ニルヴァーナ
sel® Milkana
ミルカナ
3
R
R
R
3
3
wes Westcrystal
ウェストクリスタル
3
R
R
3
3
sel® Ramaya
ラマヤ
2
R
R
R
3
3
sel® Blanquita
ブランキータ
3
R
R
R
3
3
wes Bagatel
バガテル
R
R
3
3
R
R
R
3
3
2
3
23
Carnation
カー ネ ー シ ョン
Mini Carnation
wes Guernseyellow
ガンジーイエロー
3
R
R
3
3
sel® Hamada
ハマダ
3
R
R
R
3
3
Tune is a remarkable peach
variety with high number of
flowers per stem.
Mitsuharu Nagaska, Bikouen (Japan)
Caesar is a reliable variety
in many aspects: quality,
productivity, and earliness.
BROEDSUCTTION
INT
6
hof 200
KeukeNnetherlands
The
nd
2
CEEST
PLA
Y CONT
QUALIT
4
hof 201
Keuken erlands
th
The Ne
sel® Skadi
スカディ
24
www.selectacutflowers.com
2
R
R
R
3
2
wes Caesar
シーザー
3
R
R
3
3
wes Romany
ロマニー
sel® Jade
ジェード
2
R
R
R
3
3
sel® Ivana Dark Orange
イヴァナ ダーク オレンジ
3
R
R
3
3
2
R
R
R
3
2
sel® Tune
チューン
2
R
R
3
2
25
Carnation
カー ネ ー シ ョン
Mini Carnation
1st
CNETEST
PLA
C
Y O
QUALIT
4
hof 201
Keuken erlands
th
The Ne
sel® Kana
カナ
sel® Kingfisher Special
キングフィッシャー スペシャル
sel® Paso Doble
パソ ドブレ
26
2
R
R
R
3
www.selectacutflowers.com
3
R
3
3
2
R
R
3
3
3
wes Carrera
カレラ
wes Knight
ナイト
sel® Tango
タンゴ
2
R
R
R
3
3
R
R
R
3
3
2
R
3
2
3
sel® Fantasy Peppermint
ファンタジー ペパーミント
sel® Kazuki
カズキ
3
R
3
3
sel® Springfield
スプリングフィールド
2
R
R
3
2
sel® Bolero
ボレロ
sel® Ivana Orange
イヴァナ オレンジ
2
R
R
3
3
hyb U2
U2
2
R
R
3
3
3
R
R
R
3
3
2
R
R
R
3
2
27
Investing
in the future
Crowny™ Collection
Fast to produce, early to flower! This
unique focal flower is excellent for
mixed bouquets.
By Dr. Andrea Dohm
Director of Selecta’s Breeding and
Research Department
uipped
s are eq ms in
e
re room
All cultuD lightning syst% on energy.
with LE save about 60
order to
wes CrownyTM Crystal Ice
クリスタル アイス
4
R
R
3
4
wes CrownyTM Cherry Red
チェリー レッド
4
R
R
3
4
Selecta has a long tradition in the breeding
of cut flowers, back to the 1960s when
carnation breeding was started in Stuttgart,
Germany. It is obvious that breeding and
research are main drivers to stay competitive
for the future.
O
ur breeding work is mainly managed and
organized at our headquarters in Stuttgart,
where most of our breeders are based.
However, the different breeding activities are
performed all around the world. With carnations,
crosses are done in Tenerife, and later harvested
seeds are shipped to Germany where they are
germinated. The small seedlings travel to Kenya,
where they are grown to flowering plants. Only the
best-performing ones are then selected for further
trials. In order to make sure that we provide to our
worldwide customers varieties that are perfectly
adapted to their respective growing conditions,
we perform trials in own trial facilities located in
Kenya, Colombia, Japan, and Germany. In addition
Dianthini
Mini spray carnations with exotic,
bi-color blooms. Selected for fast
growth and high productivity.
to that all our promising candidates are trialed at
customers’ locations worldwide at a very early stage.
The production and supply of healthy plant
material is based on a reliable and potent laboratory. Selecta has invested several million Euros
in a new laboratory of about 360 square meters
of work space for diagnostics, tissue culture, and
biotechnology, completed in almost 250 square
meters of culture rooms. In the new diagnostic lab,
every year more than half a million ELISA tests and
several thousand bacteria detections take place.
The tissue culture lab and the appertaining culture
rooms host more than 10,000 different varieties and breeding lines of the Selecta assortment.
Tissue culture enables the fast production of
healthy plant material. It also enables virus elimination through thermo therapy or the production
of interspecific hybrids by use of embryo rescue
and other methods, since the new biotechnology
lab facilitates the application of new breeding
techniques such as Molecular Marker assisted
selection. The new facilities are further completed
by modern rooms for microscopy, vase life testing,
and seed storage. Besides efficiency and reliability,
Selecta ascribes more and more importance
to sustainability. For example, the new culture
rooms are equipped with LED lightning systems
in order to save about 60% on energy, compared
to standard fluorescent tubes. The new laboratory
is controlled by a high-tech, energy-efficient
airflow system, which supplies and controls
absolutely clean and fresh air in all rooms.
In breeding, one major goal is still the creation
of new colors, flower shapes, and plant features.
Although the focus differs slightly, in all cut flower
crops, flower quality is mainly determined by the
long-lasting quality during storage, transport and
trading as well as by the following vase life. Our
new biotechnology lab and the new facilities for
professional vase life testing have enabled us to
initiate a research project with the aim of developing Molecular Markers that are linked to flower
longevity. These markers shall help us in the future
to select varieties with improved vase life.
d by
ontrolle
cility is crgy-efficient
fa
w
e
n
ene
The
h-tech,
this hig system.
airflow
wes Tropic Butterfly
トロピック バタフライ
4
R
3
4
wes Barbados
バルバドス
4
R
3
For more tips and info, check
our FloralNews magazine,
available as a digital version on
www.selectacutflowers.com
4
uare
s 360 sq
contain gnostics,
ry
to
ra
o
ia
rd
lab
The newof work space fotechnology.
meters ulture, and bio
tissue c
28
www.selectacutflowers.com
ional
d profess
New an testing rooms.
vase life
g
breedin
ility for
cta’s fac ermany.
le
e
S
w
G
Ne
arch in
and rese
29
GypsophilA
Paul Pepping
Managing Director, Selecta Japan
ラ
Pearls®
Value-added
Gyposophila
ジプソフィ
"There is nothing I enjoy more than listening to my
customers while walking their crops with them. At Selecta
we make our decisions in the fields, side-by-side with
growers. We also look downstream, talking to the buyers
and marketers of cut flowers worldwide. We want our
partners to succeed by providing value. Pearls® varieties
are the perfect examples of products with added value.
These modern genetics not only last long but offer
superior quality and more volume in floral arrangements."
Paul Pepping
Gypsophila Pearls® Petite
"No hay nada que me guste más que escuchar a mis
clientes mientras caminamos por sus cultivos. En
Selecta tomamos las decisiones en los campos, mano
a mano con los cultivadores. También buscamos
las necesidades, hablando con los compradores y
comercializadores de flor cortada de todo el mundo.
Queremos que nuestros socios tengan éxito proporcionándoles valor. Las variedades Pearls® son ejemplos perfectos de productos con valor añadido. Ésta
genética moderna no sólo dura más sino que ofrece
una calidad superior y un mayor volumen en arreglos
florales."
Paul Pepping
取引先と栽培地を歩く際、彼らの話を聞くことは何よ
りの楽しみです。セレクタでは、栽培地で栽培者と共
に決断を下します。また、我々はユーザーにも目を向
け、世界中の切り花のバイヤー、そしてマーケター
と会話をします。我々は、価値を提供することによっ
て、パートナーが成功することをも望んでいます。当
社のパールズ®種は付加価値を与える製品の完全な実例
です。この現代的な遺伝学は長持ちするだけでなく、
アレンジメントの中に優れた品質とより多くのボリュ
ームをも提供します。
30
www.selectacutflowers.com
31
ジプ ソ フ ィ ラ
NEW
Gypsophila Pearls® Petite
Gypsophila
PEARLS®
PEARLS®
PEARLS®
 Flowers size (Ecuador): 8 mm
 Flower color: bright white
 Foliage: dark green
 Productivity: very high
 Flowers size (Ecuador): 6-7 mm
 Flower color: pure white
 Foliage: green
 Productivity: high
 Flowers size (Ecuador): 10 mm
 Flower color: pure white
 Foliage: green
 Productivity: high
 Tamaño de las flores
(Ecuador): 8 mm
 Color de la flor: blanco
brillante
 Follaje: verde oscuro
 Productividad: muy alta
 Tamaño de las flores (Ecuador): 6-7 mm
 Color de la flor: blanco puro
 Follaje: verde
 Productividad: alta
 Tamaño de las flores (Ecuador):
10 mm
 Color de la flor: blanco puro
 Follaje: verde
 Productividad: alta
 花サイズ(エクアドル): 8 mm
 花色:光沢白
 葉:濃グリーン
 生産性:非常に高
 花サイズ(エクアドル): 6-7 mm
 花色:純白
 葉:グリーン
 生産性:高
 花サイズ(エクアドル): 10 mm
 花色:純白
 葉:グリーン
 生産性:高
Less scent, more
enjoyment!
Ideal for the bouquet
production.
PEARLS®
-way
Terrific display value
and superior quality.
 Flowers size (Ecuador): 10 mm
 Flower color: pure white
 Foliage: green
 Productivity: high
A bunch of 10 Pearls®
Petite stems.
"In the last 3 years we tested most of
the known gypso varieties that are on
the market. For the next year we decided to go 100% for Pearls Blossom
because of its easy way of growing and
excellent vase life. "
Giovanni Alfano
owner of Giovanni Alfano Farm (Ethiopia)
and Misal Flor Societa’ Agricola (Italy)
32
www.selectacutflowers.com
T
D
E
T
ES
),
by
ed lombia TA
t
s
e
O
T
(Co
nd
trol (NL), a .
n
o
c
)
Flor olland (Japan
H kyo
a
r
d
Flo
To
ove
s pr ife
t
l
u
res vase l s.
r
ie
test
All uperio® variet
s
s
l
a
ear
of P
 Tamaño de las flores (Ecuador):
10 mm
 Color de la flor: blanco puro
 Follaje: verde
 Productividad: alta
 花サイズ(エクアドル): 10 mm
 花色:純白
 葉:グリーン
 生産性:高
Rich inflorescence
with large flowers.
Bred by Menachem Bornstein
33
SOLIDAGO
Traude Mundiger-Flad
Selecta’s Breeder
Heavyweight
Champions!
ソリダゴ
"All of our new varieties pass through several years of
comprehensive tests before the best are included into the
assortment. Our solidago varieties have shown superior
performance, fulfilling market’s needs. eVita, Solana, and
Estelle are modern genetics with improved productivity,
vigor, and speed. Through intensive years of breeding,
we have succeeded with Estelle to renew the solidago
market and to show that customers are looking for unique
products." Traude Mundiger-Flad
Durante varios años todas nuestras variedades pasan
pruebas exhaustivas antes que la mejor se incluya
en el surtido de productos. Nuestras variedades de
solidago han demostrado un rendimiento superior,
cumpliendo con las necesidades del mercado. eVita,
Solana, y Estelle son modernas genéticas con mejoras
en la productividad, vigor y velocidad. A través de
intensos años de hibridación, hemos tenido éxito con
Estelle renovando el mercado de solidago y mostrando que los clientes buscan productos únicos.
Traude Mundiger-Flad
当社のすべての新品種は数年に渡る広範囲の試験を通過
し、最高のものとしてアソートメントに加えられます。
当社のソリダゴは優れた成果を示し、市場のニーズを満
たしました。エヴィータ、ソラナ、エステルは改善され
た生産性、生長力とスピードを兼ね添えた現代的な遺伝
学です。我々は育種に徹底的な年月をかけ、ソリダゴ市
場を刷新し、顧客がユニークな製品を探していることを
示したエステルで成功をつかみました。
34
Estelle™ Solidago
www.selectacutflowers.com
35
Solidago
ソリ ダ ゴ
Estelle
eVita
 Flower color: cream white
P
roductivity: high
 Velocity: fast
 Flower color: yellow
 Productivity: high
 Velocity: fast
 Color de la flor: blanco creama
 Productividad: alta
 Velocidad: rápido
 Color de la flor: amarillo
 Productividad: alta
 Velocidad: rápido
 花色:クリームホワイト
 生産性:高
 速度: 速い
 花色:イエロー
 生産性:高
 速度: 速い
V-shape=Value=eVita
Endless
Possibilities
Top-flowering and V-shaped
spray makes eVita a perfect
choice for bouquets. A musthave solidago variety!
eVita spray (left) compared
to Tara (right).
Due its cream color and perfect color
absorption Estelle is excellent for tinting.
EstelleTM Solidago
Solana*
 Flower color: yellow
 Productivity: high
 Velocity: fast
SOLANA
High Volume
 Color de la flor: amarillo
 Productividad: alta
 Velocidad: rápido
And for those who prefer 100% natural
products, its natural tone is what makes an
arrangement outstand vs. others in a similar
composition.
 花色:イエロー
 生産性:高
 速度: 速い
Voluminous with
a strong presence.
*Sales for Japan only
36
www.selectacutflowers.com
37
Richard Buis
GERBERA
Area Sales Manager at Selecta
The
Winning Team
ガーベラ
"Often we compare our product selection to the selection
of players for the World Cup team. It takes time to select
the perfect player who fits into the team. It takes time to
work on his skills and improve them. It is the same when
selecting gerbera – from thousands of candidates, only
the best one can play on our team. Our reliable varieties
give you the chance to produce high-quality gerberas under different growing conditions. A real winning team!"
Richard Buis
"A menudo comparamos nuestra selección de productos con la elección de los jugadores para jugar el
mundial. Se necesita tiempo para escoger el jugador
perfecto que encaje en el equipo, y también para
trabajar en sus habilidades y mejorarlas. Pasa lo
mismo cuando seleccionamos nuestras variedades
de gerbera – entre miles de candidatas, solamente
la mejor puede unirse a nuestro equipo. Nuestras
fiables variedades le dan la oportunidad de producir
gerberas de alta calidad en diferentes condiciones de
crecimiento. El verdadero equipo ganador!"
Richard Buis
時折、我々は弊社製品選択をワールドカップチームの
プレーヤー選択と比較します。チームに相応しい完璧
なプレーヤーを選ぶことは時間を要します。その技術
を改良、改善するためにも時間が必要とされます。ガ
ーベラを選ぶときも同じです – 何千もの候補の中か
ら、最高のものだけが、我々のチームとしてプレイす
ることができます。当社の信頼できる品種は、異なる
栽培条件下で高品質のガーベラを生産する機会を与え
ます。正真正銘の勝者のチームなのです!
38
www.selectacutflowers.com
Gerbera Bolivar
and Macondo
39
Gerbera
ガーベラ
Standard Gerbera
High productive varieties in a wide range of colors.
Our program includes special varieties that work for
subtropical and tropical climates as well.
Growing Natasha count on
quality and high productivity.
real® Amlet
アムレット
Oscar Cuartas, Selecta Colombia
real® Natasha
ナターシャ
40
65
3
12
65
3
shb Julia
ジュリア
12
70
2
shb Sonata
ソナタ
12
70
3
shb Marinilla
マリニラ
shb Lorca
ロルカ
12
12.5
65
70
3
3
70
3
real® Kabu
カブ
12
70
3
real® Elite
エリート
12
65
3
real® Kyllian
キリアン
13
65
3
www.selectacutflowers.com
real® Natan
ナタン
11
12
41
Gerbera
ガーベラ
Standard
sel® Pasto
パスト
42
12
65
60
3
3
real® Levi
レヴィ
12
70
3
sel® Tweety Bird
トゥイーティー バード
11.5
65
3
real® Solange
ソロンジュ
13
65
2
shb Pia
ピア
12
70
2
real® Tecla
テクラ
12
65
2
shb Vilassar
ヴィラサー
12.5
65
3
real® Black Jack
ブラック ジャック
13
70
2
real® Febe
フェベ
11
70
3
www.selectacutflowers.com
real® Havana
ハヴァナ
11
43
Gerbera
ガー ベ ラ
Standard
Monti Fredi
フレディ
sel® Bolivar
ボリバー
44
65
3
12
65
3
shb Loriana
ロリアナ
13
70
3
11.5
70
3
sel® Morelia
モレイラ
11
60
2
real® Ambeta
アムベタ
13
60
3
real® Breakdance
ブレイクダンス
12
70
3
sel® Macondo
マコンド
12
65
2
sel® Amelie
アメリー
12
65
3
shb Carmina
カルミナ
11
75
3
shb Teresa
テレサ
13
65
3
www.selectacutflowers.com
sel® Rionegro
リオネグロ
11
45
Gerbera
ガー ベ ラ
Spider Gerbera
Mini
Gerbera
in rich colors. A spectacular way to celebrate
every occasion.
selected for very high productivity. These top-rated
varieties give you the chance
to produce the high-quality
products under different
growing conditions.
sel® Red Trip
レッド トリップ
13
sel® Sancho
サンチョ
12.5
65
2
sel® Anacleto
アナクレート
12
60
3
70
2
Satomi produces high-quality flowers
and has a very good vase life.
real® Trilli
トゥリリー
7
60
3
Spiders achieve a unique
look in any bouquet and
floral arrangement.
46
11
65
2
8
70
3
real® Mila
ミラ
7
60
3
am Cotti Creme
コッティ クリーム
7
60
3
am Cotti Orange
コッティ オレンジ
7
60
3
www.selectacutflowers.com
shb Rodrigo
ロドリゴ
real® Satomi
サトミ
47
Optimizing Gerbera
Production
How long is it advisable for a gerbera
grower to keep his plants in the containers’ media and still harvest an
economical production? This issue is
important for the producers too, as they are
interested in producing, selling, and keeping the reputation of their products.
We are presenting here some morphological information that might describe the
possible reasons for the significant decrease in flower production that starts 1.5 to 2
years after planting.
A
ll along the growth cycle of a gerbera,
it continues to produce branches, leaves,
and roots. Toward the period of a year
and a half after planting, the plant already holds
numerous branches and leaves and many roots
that fill up the container volume almost totally. This
situation is encouraging leaf elongation above
the efficient length, it reduces the aeration
and the light intensity at the plant surroundings,
it delays the growth-rate, and decreases gradually
the flower production and their quality.
Along its growth, horizontal branches are
continuously developed below the media surface,
from the container center towards the container
margins. (Pic. 1 A)
This kind of growth leaves behind “Nonproductive
horizontal-branches”; in other words, branches
that already produced leaves and flowers in the
past. (Pic. 1 B)
At this stage the old branches are covered
with many scars of historical flowers, stems,
and leaves (Pic. 2).
Furthermore, in many cases when the plants are
kept longer than 3 years in the same container,
and the horizontal branches are reaching the
container margins, the branches change their
Carnation
Variety Name
Dr. Yoseph Shoub
Agronomist and gerbera breeder.
horizontal-growth habit toward vertical growth
in open air above the media. It means that the
newly emerged roots are not able to elongate
anymore; they will not grow into the media, and
they will not function as normal active roots
(Picture 3).
Picture 4 shows an extreme state, but quite
common situation in Colombian gerbera farms. It
shows a gerbera plant kept longer than 3 years
in a plastic bag. This nonproductive plant lost its
production potential some time ago. Actually the
production of gerbera plants at this age comes
from only few branches per square meter, and this
is not economical.
A branch
Media surface
Flower-stem scars
Adventitious root
Picture 2: An old crown of 2.5-year-old gerbera plant.
A
container’s center
Horizontal branch
above the media
Media surface
Growth direction
All images © Dr. Yoseph Shoub
Picture 3: Roots of a 3-year-old gerbera are not able to
reach the growing media.
B
Flower-stems scars
Picture 1: A branch of 2.5-year-old of gerbera plant
grown in container.
Many nonproductive
old crowns
Picture 4: An “old” nonproductive split-up gerbera plant.
For more tips and info, check our FloralNews
magazine, available as a digital version on
www.selectacutflowers.com
www.selectacutflowers.com
Page
Flower ColorRemarks
Standard
Leaf scar
48
Product overview
製品一覧
ガー ベ ラ
Don Pedro
8
red
2
RR
2
3
�–�TOP-RATED
Americano
8
red
1
RRR
3
3
–
–
–
Francesco
8
red
3
R
3
3
–
–
–
Walker
8
red
3
RRR
3
3
� – –TOP-RATED
Rodolfo
9
red
2
RRR
2
3
�
Ormea
9
red
3
RRR
3
3
–
–
–
TOP-RATED
Baron (DCS 08-1509)
9
red
2
R
3
3
–
–
–
NEW
Kléos
10
pink
3
RR
3
3
� – –TOP-RATED
Fortune
10
pink
2
RRR
3
3
–
–
Candy Pink 10
pink
2
RR
3
3
–
–
–
Pink Francesco
10
pink
3
R
3
3
–
–
–
Bicocca
10
pink
3
RRR
2
3
� – –TOP-RATED
Jodie (PV 9277)
10 pink
3
RR
3
3
–
–
–
NEW
Montreal 11
cherry
3
RRR
2
3
–
–
–
TOP-RATED
Cinderella
11
cherry
1
RR
2
3
�–�
Mandalay
11
cherry
3
RR
3
2
–
–
–
TOP-RATED
Suri 11
lavender
2
RR
3
2
–
–
–
TOP-RATED
Vogue
11
violet
3
RR
3
3
–
–
–
TOP-RATED
Randal
12
white
3
RRR
2
3
–
–
–
TOP-RATED
Snow Storm
12
white
2
RRR
3
3
� ––
Madame Colette
12
white
2
RR
3
3
–
�
�
Everest
12
white
2
R
3
2
–
–
–
Victoria
13
yellow
2
RR
3
3
–
–
–
Led
13
yellow
2
RRR
3
3
–
–
–
TOP-RATED
Hermes
13
yellow
2
RRR
3
3
–
–
–
TOP-RATED
Goblin
13
green
2
RR
2
3
–
�
�TOP-RATED
Hermes Orange
14
orange
3
RRR
3
3
–
–
–
Tamarind
14
orange
3
RR
3
3
–
–
–
Olympia Orange
14
orange
2
RRR
3
3
�
�–
Mirella
14
orange
3
RRR
3
3
� ––
Sinai
14
peach
2
RR
3
3
–
Caronte
15
burgundy
3
RR
3
3
� ––
Dustin
15
purple 2
RR
3
3
–
–
Grace
15
burgundy
3
RR
3
2
–
–
–
TOP-RATED
Bacarat
15
bi-color
3
RR
3
3
–
–
–
TOP-RATED
Bacarat Purple
15
bi-color
3
RR
3
3
–
–
–
NEW
Bacarat Pink
15
bi-color
3
RR
3
3
–
–
–
NEW
Creola
16
bi-color
2
RR
2
3
–
–
–
TOP-RATED
Viper Wine
16
bi-color
1
R
3
2
–
–
–
TOP-RATED
Viper
16
bi-color
1
R
3
2
–
–
–
TOP-RATED
Belle Epoque
16
bi-color
3
RRR
2
3
–
–
–
Hurricane 16
bi-color 2
RR
3
3
–
–
–
Ali Baba
17
bi-color
2
R
3
3
–
–
–
Felice
17
bi-color
3
RR
3
3
–
–
–
Soraya
17
bi-color
3
RRR
3
3
–
–
–
Olympia
17
bi-color
2
RR
3
2
� ––
Navidad
17
bi-color
2
RR
3
3
–
–
�
Nobbio® Black Heart 18
bi-color
4
R
3
3
–
–
–
Nobbio® Burgundy
18 bi-color
4
R
2
4
–
–
–
Nobbio® Violet
18 bi-color
4
R
2
4
–
–
–
Nobbio® Spotlight
18 bi-color
4
R
3
3
–
–
–
Nobbio® Pink Delight 19
bi-color 4
R
3
3
–
–
–
Nobbio® Lavender Chic 19
bi-color
4
RR
2
3
–
–
–
�–
–
–
TOP-RATED
TOP-RATED
TOP-RATED
–
–
TOP-RATED
Nobbio® Collection
Nobbio® Striato
19 bi-color
4
R
3
3
–
–
–
NEW
Nobbio® Cabaret
19 bi-color
4
R
3
3
–
–
–
NEW
49
49
Contact
連絡先
We think globally
but act locally.
Selecta research station
Customer trial station
y
German
al
u
t
r
Po g
Italy
Spain
o
Marocc
USA
Turkey
orea
South K
Israel
India
ala
Guatem
Japan
China
Vietnam
ia
r
Ecuado
Colomb
Kenya
Brazil
frica
South A
lia
Austra
Chile
rch
lecta's resea
e
S
t
u
o
b
a
e
r
:
To find mo
, please visit
s
n
o
ti
a
c
lo
l
and tria
om
cutflowers.c
www.selecta
Selecta Area Managers:
Design & Grafik: anoka DESIGNSTUDIO, anoka.de
Africa, Europe, Armenia,
Oceania, Middle East
André Lek
a.lek@selectacutflowers.com
Mobile: +34 639 814 326
Asia, Spain, Italy, Portugal
Richard Buis
r.buis@selectacutflowers.com
Mobile: +34 609 336 918
Japan, Taiwan
Paul Pepping ポール ペッピン
p.pepping@selectajapan.com
Mobile: +81 906 329 1255
North, Central and South America,
Colombia, Ecuador
Oscar Cuartas
o.cuartas@selectacolombia.com
Mobile: +57 317 431 6313
Product Manager
Felipe Gomez
f.gomez@selectacutflowers.com
Mobile: +57 318 261 5993
General Manager
Jordi Caballeria
j.caballeria@selectacutflowers.com
Mobile: +34 639 393 043
Selecta Cut Flowers S.A.U.
Av Beniamino Farina 135 1er pis
Mercat de Flor i Planta Ornamental de
Catalunya
08340 Vilassar de Mar (Barcelona)
Spain
Phone: +34 93 750 6656
Fax: +34 93 750 6576
E-mail: info@selectacutflowers.com
Selecta Colombia LTDA
Carrera 21 # 100-20 Of 403
Bogota DC Colombia
Phone: +57 317 431 6313
TM TM
Creatingthe
thefuture
future
Creating
Selecta Japan Ltd.
Kyoto 606-8404, Sakyo-ku, Jodoji,
Shimominamida cho 110-2
Japan
Phone: +81 906 329 1255
セレクタ ジャパン株式会社
〒606-8404
京都市左京区浄土寺下南田町110番地2
電話:+81 906 329 1255
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