Nov. 20, 2014 - University of Kansas Medical Center

ADVANCES
Media Relations
Program Spotlight
2
NOVEMBER 20, 2014
NEWS FROM THE REGION’S PREMIER ACADEMIC MEDICAL CENTER
A $10 million challenge grant for cancer care
Civic leader and philanthropist
Annette Bloch has committed
$10 million – in the form of a
dollar-for-dollar challenge – to
expand cancer programs at The
University of Kansas Hospital’s
Cambridge North Tower.
The $10 million matching gift
is part of the hospital’s new $100
million campaign, which will
raise funds for the $279 million
specialized tower across from its
main campus.
“The growth of surgical cancer
services at the Cambridge North
Tower will provide greater access to
medical advancements for which
the hospital and cancer center are
nationally known,” Bloch said.
“The hospital is a special place,
and we are lucky it is here in
Kansas City,” she added. “It takes
more than the power of one gift
for its programs to continue to
grow. I want others to take a look
at the critical role the hospital
and the cancer center play in
the health of the region and the
nation. I challenge others to support the clinical innovation and
compassionate care the hospital
provides.”
“We are recognizing Annette’s
gift by naming the inpatient surgical oncology unit in the tower
the Richard and Annette Bloch
Surgical Oncology Unit,” said
Bob Page, hospital president and
CEO. “Annette Bloch has devoted
her energy to helping newly diagnosed cancer patients start their
cancer journey with hope through
education and support.”
The facility is designated for
surgical oncology, neurology, neurosurgery and ear, nose and throat
services on the main campus. It
will enable specialists to diagnose
and treat more patients with
complex illnesses, while facilitating clinical research and teaching.
The 300,000-square-foot
facility will feature 92 patient
care beds, including 28 intensive
care beds, 12 operating suites,
imaging services, a lab and
Annette Bloch
Cambridge North Tower
pharmacy. The gift will support
the construction and technology
for interventional labs and surgical oncology operating suites.
“Annette Bloch is generously
making this gift, provided the
community commits another
$10 million to match the challenge, over the next couple of
years,” said Tammy Peterman,
RN, executive vice president,
chief operating officer and chief
nursing officer. “The successful
By the Numbers: Fall enrollment
The University of Kansas Medical
Center trains future healthcare
professionals through a full range
of undergraduate, graduate,
professional, postdoctoral and
continuing education programs.
3,371
Students enrolled on all campuses this fall
Student enrollment
(All campuses)
2007
3,108
2009
3,178
2010
3,196
2011
By School
3,362
2013
3,349
2014
3,371
Every gift to the Cambridge
North Tower is an important
step toward helping the hospital
match Annette Bloch’s $10 million challenge. Donate at kumed.
com/building or contact Fund
Development at 913-588-2800.
MD program
(All campuses, includes MD/PhD
students if in their MD Phase)
Nursing
681
Medicine
2,059
Health
Professions
601
Fall 2010
702
Fall 2011
726*
Fall 2012
3,270
2012
How you can help
To suggest a By the Numbers, email [email protected]
2,918
2008
completion of this effort will
support The University of Kansas
Hospital as we provide the very
best care for generations to come.”
Other 30
766
Fall 2013
817
Fall 2014
830
*Initial first-year class for Salina campus and
the expansion of Wichita campus to include
first-year class.
Events
Fall Symphony – The Medical
Arts Symphony will perform
8-10 p.m. Saturday, Nov. 22, in
Battenfeld Auditorium on the
main campus. The 45-person orchestra, founded by medical professionals in the metro, features
an ensemble including medical
students and retired physicians.
Led by conductor John Bell,
they will perform pieces by
Schubert, Mozart, Sibelius, Verdi
and World Orchestral Premiere
by Gavin Lendt. The concert is
free and open to the public.
De-clutter your life – Clutter
comes in many forms, from
physical items and people to bad
memories, fears, regrets and toxins in the body. The good news:
You can clean house, literally and
figuratively, and be free. Learn
how at a class called Free Your
Space, 6-7 p.m. Tuesday, Dec. 2,
at Turning Point: The Center for
Hope and Healing in Leawood.
Call 913-383-8700 to register.
Living with heart failure –
CareConnext is designed to help
patients with heart failure stay
at home and out of the hospital.
Patients are examined briefly by
a nurse practitioner and meet
and brainstorm with others living with heart failure. The group,
which also is open to primary
supporters, meets 1:30-3:30 p.m.
Thursdays, Dec. 4-Dec. 18, at
Turning Point: The Center for
Hope and Healing in Leawood.
Call 913-383-8700 to register.
Holiday shopping – An
open house at Missys’ Boutique
features 10 percent off retail
(excluding medical necessities),
$10 off select bras and purses,
stocking stuffers at $10 and
under, gift drawings and more.
The open house is 8 a.m.-4 p.m.
Friday, Dec. 5. Missys’ Boutique
(kucancercenter.org/missys) is an
accredited appearance center
in the Richard and Annette
Bloch Cancer Care Pavilion in
Westwood.
More events are at kumed.com/
event-detail.
PROGRAM SPOTLIGHT
New studio enhances media outreach
Last month, more than
23 million viewers around the
globe watched The University of
Kansas Hospital’s Chief Medical
Officer Lee Norman, MD, lead
news conferences concerning a
patient being tested for Ebola –
broadcast live from the hospital’s
new Dolph C. Simons Jr. Family
Broadcast Studio.
The media relations team since
June has used the studio’s stateof-the-art broadcast equipment
and cutting-edge “smart cloud”
technology to develop and launch
Medical News Network (MNN).
The news feed service is thought
to be among the first of its kind
in a U.S. hospital.
The broadcast studio, combined
with MNN, is a game-changer
for hospital media relations, said
Public and Government Relations
Director Dennis McCulloch.
“As a leading academic medical
center, it’s our responsibility to
inform and educate the public on
medical issues,” he said. “These new
tools help us communicate accurate
information more clearly and
quickly than ever before, spreading
the word about our world-class
patient care and medical innovations to a far greater audience.”
EXPOSURE
Physicians
in training
Dozens of local high school
students considering a career in
medicine enjoyed being “Doctor for
a Day.” Hosted by Internal Medicine
at the University of Kansas Medical
Center, the Oct. 15 event allowed
teens to read EKGs, test pulmonary
function, tour research facilities,
quiz medical staff and even sit in on
lectures. Jentry Scherer (left), from
Atchison County Community High,
tested her skills intubating patients
with the help of Sonia CastilloVega, MD.
When the hospital treated a possible Ebola patient in October, the new studio helped
legislative and medical leaders communicate efficiently with media worldwide.
A major gift from longtime
hospital advocate and Lawrence
Journal-World publisher Dolph
C. Simons Jr., his wife, Pam, and
their family funded construction
and equipment for the studio on
the hospital’s ground floor.
MNN (medicalnewsnetwork.
org) provides news media key
resources for reporting emerging
medical news, medical breakthroughs and research, health and
wellness information and compelling patient stories – all backed by
a leading academic medical center.
News outlets, including print
media, can also develop their
own stories on tight deadlines
through around-the-clock access
to MNN’s virtual medical library
of pre-taped interviews with
physicians, other medical experts
and patients, background video,
audio files and an image gallery.
“We hadn’t expected to be on
the world stage quite so soon,
but we were ready,” said Jill
Chadwick, MNN news director
and hospital spokesperson.
In recent months, the hospital’s
media relations team has fielded
media requests from as far away as
Japan and Russia. Physicians and
hospital leaders have interviewed
live with MSNBC, Fox News, the
Weather Channel, BBC and Al
Jazeera America, as well as with
local media.
A recap of recent articles, TV segments and other media coverage of
the region’s leading academic medical center
Organ swap is area’s first – KCTV 5 News, Nov. 13. A couple from
Andover, Kan., has completed Kansas City’s first “paired kidney donation” at The University of Kansas Hospital. Vicky Lovato wasn’t a match
for her husband, Carlos Lovato, who needed a kidney, but she was a
match for a patient in Pennsylvania. The patient’s spouse happened
to be a match for Carlos. Their donated kidneys passed in flight. “It has
to be a very choreographed day,” said Bruce Kaplan, MD, a hospital
nephrologist. “Everything has to go right for it to work.” The hospital is
the only one in the area participating in the national program.
U.S. success against Ebola – The Medical Express, Nov. 12. The
medical news website asks: With the comparatively good outcomes for
Ebola patients treated at U.S. hospitals, is the virus really so deadly?
Medical care must focus on maintaining patient fluid levels and
responding to organ failures, said Lee Norman, MD, chief medical
officer of The University of Kansas Hospital. That means providing IV
fluids, giving blood transfusions and correcting electrolyte imbalances.
West African caregivers may lack those basics.
Gene therapy could restore hearing – Fox 4 News, Nov. 11.
Otolaryngology’s Hinrich Staecker, MD, PhD, is leading a study at
the University of Kansas Medical Center to test a drug, infused in the
inner ear, that may restore hearing in some patients. Staecker has been
working on the gene therapy for 17 years. In mice it restored hearing
by generating cells that detect sound vibrations. Results of the initial
human study, which involves 21 patients, should be known within six to
eight weeks; public results may be a year away.
Dangers of glow sticks – KCTV 5 News, Nov. 11. A viral video shows an
Ohio teen microwaving a glow stick, which explodes, splattering the boy
with hot gel. The kid was fine – and his dad’s condescending reaction priceless. Tama Sawyer, PharmD, who directs The University of Kansas Hospital’s
Poison Control Center, said her staff often receives calls about the glow sticks,
especially during Halloween. She said the devices contain dibutyl phthalate, which can cause skin irritation. Most troubles happen when younger
children chew on them and rub their eyes, causing eye or throat irritation.
News Briefs
In the News
Exploring WWI’s Base Hospital #28
When the United States entered the First World War in 1917,
the U.S. Army mobilized medical resources around the country
to create 100 large base hospitals in Europe. They were located
miles behind the front but accessible by highly efficient
ambulance trains.
One of the facilities, Base Hospital #28, was formed by Kansas
City physicians and nurses. Located in Limoges, France, it was
led by doctors affiliated with the University of Kansas School of
Medicine before and after The Great War. Initially planned for
500 beds, the hospital expanded to nearly 3,000 beds as battle
casualties and influenza epidemic patients poured in.
Now the University of Kansas Medical Center has created
a website (www.kumc.edu/wwi), in cooperation with The
National World War I Museum at Liberty Memorial, devoted to
the history and stories of Base Hospital #28.
Records are extensive and include a variety of reports,
patient records, hospital records, X-rays, statistical data and
more than 1,000 black-and-white images from photo albums
and scrapbooks detailing medical and hospital practice.
“The doctors and nurses from our area who served at Base
Hospital #28 made a tremendous contribution to the U.S. war
effort,” said Frederick Holmes, MD, professor emeritus in History
and Philosophy of Medicine and a driving force behind the website. “We want to make sure their stories are told and preserved.”
Research drives new Smart Aging class
Military memories
The University of Kansas Medical Center is expanding its reach to staff, faculty
and students connected to the military. The new Military & Veterans Affairs
initiative hosted two events during Veterans Day Week. Among those participating in a meet-and-greet were DeAnna Villarreal, Telecommunications
Information Resources,
who served as a maintenance analyst in the
Air Force, and Enterprise
Project Management
Office’s Stan Sneegas,
who served as an
engineer and project
manager in the Air Force.
They reviewed WWII photos of the 77th Evacuation
Hospital Unit, staffed by
physicians and nurses
from our medical center.
Thursday mornings this fall, about 70 local residents gather
in a conference room at the University of Kansas Clinical
Research Center in Fairway to receive the latest information on
healthy aging and the brain.
The Alzheimer’s Disease Center at the University of Kansas
Medical Center sponsors the 12-week Smart Aging class. It is designed to take the knowledge gained by the center’s researchers
– about lifestyle factors and other means to improve and maintain
brain health – and pass it on to members of the community.
“The information we are giving to our participants is founded
in the research we do here,” said David Johnson, PhD, director
of neuropsychology for the Alzheimer’s Disease Center. “One
hand reaches over to the other. They’re intricately intertwined.”
Graduate students present the material and help ensure
class attendees follow some of the advice they receive.
“The big things they come to learn are research-based information on diet and exercise,” said Omar Ramirez, coordinator
of the center’s Alzheimer’s Prevention Program. “They want to
be able to get reliable information and learn the tools to apply
healthy behavior and lower their risk for Alzheimer’s disease.”
Exceptional student spotlight –
As part of Veterans Day celebrations last week, we extend special
gratitude to Tim Hornik, a doctoral
student in the University of Kansas
School of Health Professions.
Hornik
Ten years ago, as a U.S. Army
tank commander during Operation
Iraqi Freedom in Baghdad, Hornik
was blinded by a sniper’s bullet.
He never lost consciousness when
the bullet hit his temple and exited
through his right eye.
After initial struggles with depression after losing his sight, he now is
just as unyielding in his goals.
Winnie Dunn, PhD, Occupational
Therapy chair and one of Hornik’s
instructors, said the student’s life experiences and sense of humor have an
enriching effect on class discussions.
“Everyone gets to choose how
they handle challenges that change
what they think is their life path,”
she said. “Perhaps Tim’s focus and
determination have supported him
to make a choice to get the most
out of life, no matter what.”
Hornik, who was a psychology
major in college, completed his master’s degree in social work at KU in
2010, taking advantage of the Army’s
Wounded Warriors Scholarship. After
retiring from the Army as a captain
in 2011 – and winning a student
social work award for his efforts at a
Lawrence hospital – he has turned
his attention to earning his PhD.
ADVANCES
is a bi-weekly publication produced by:
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Corporate Communications
2330 Shawnee Mission Pkwy., Suite 303
Westwood, KS 66205
Send story ideas to [email protected]
@kuhospital
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As the first recipient of the Bill and
Shanthi Eckert Wounded and Disabled
Veteran Scholarship, he began his
doctoral classes in therapeutic science
this fall. The program generally takes
four to five years to complete.
Hornik, who credits his wife and a
network of mentors for their support,
said he plans to use his degree to assist
and advocate for disabled veterans.
After spending the last few
years volunteering with different
organizations, such as the Blinded
Veterans Association, he believes he
is best suited to serve in research,
education and advocacy roles. The
PhD will provide the necessary
foundation to accomplish his goal.
A leader in hospital IT systems –
Greg Ator, MD, chief medical
informatics officer at The University
of Kansas Hospital,
is one of the nation’s “25 CMIOs to
know,” according
to Becker’s Hospital
Review, a healthcare industry
publication.
Ator
The top 25 are
“leaders in their field, offering their
hospitals and health systems expertise both clinically and technologically,” the magazine writes.
Chief medical informatics officers
are increasingly important as
hospitals unite clinical processes
with information systems.
Ator’s tenure, according to
Becker’s, “has been characterized
by using patient data to improve
the hospital’s clinical and financial
performance, and developing and
implementing systems that give
providers access to relevant and
actionable information at the point
of care. He is also an advocate for
engaging physicians in the health IT
implementation process.”
New Physicians
Our People
Dipika Aggarwal, MD
Neurology
Skylar Bellinger, PhD
Center for Child Health
and Development
Jessica Hamilton, PhD
Psychology
Ioannis Papagiannis,
MD, Internal Medicine/
Endocrinology
Anand Rajpara, MD
Dermatology
Zaid Shakir, MD
Internal Medicine/
Pulmonary Hospitalist
OPEN HOUSE
Friday, December 5
8 a.m.-4 p.m.
Find the perfect gift
for everyone on your list.
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10% off retail (excludes medical necessities)
$10 off select bras and purses
$10 and under stocking stuffers
FREE GIFT
with
$20 purchase
Gift drawings
while supplies last
Light refreshments
Bob Page, President and CEO
The University of Kansas Hospital
Doug Girod, MD, Executive Vice Chancellor
University of Kansas Medical Center
Kirk Benson, MD, President
The University of Kansas Physicians
Staff:
Mike Glynn, Editor
Kirk Buster, Graphic Designer
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Inside the Richard and Annette Bloch Cancer Care Pavilion
2330 Shawnee Mission Pkwy. | Westwood, KS 66205
913-945-5800 | kucancercenter.org/missys