Kupiec Also Elected CAC Executive Director
NEW YORK, MAY 5, 2014 — The Cinema Advertising Council (CAC), a national non-profit trade
association which serves cinema advertising sellers, the theatrical exhibition community and the
advertising community, has announced that Spotlight Cinema Network’s Senior Vice President of
Advertising Sales, Bob Shaw has been named to its Board of Directors by the association’s Level II
members – vendors who represent exclusive selling rights on 4,999 U.S. movie screens or less. He
replaces Jerry Rakfeldt who held this position for two years.
Additionally, NCM Executive Vice President, Sales & Marketing Dave Kupiec has been named NCM’s
representative on the CAC Board. He will replace Cliff Marks in the roles of both Level I Director as well
as Executive Director of the CAC, serving as the latter for the remainder of the term that ends
September 2014.
Shaw is a small business owner and seasoned media professional, who has amassed long-term
integrated marketing and advertising partnerships with luxury and prestige brand marketers. Before the
creation of Spotlight Cinema Networks, Shaw helped launch Landmark’s first-ever dedicated advertising
sales group, as VP of Eastern Region Sales. Additionally, Shaw served as an account director, VP of
Eastern Region Sales and SVP of National Sales during his time with Screenvision. In 2007, Shaw left
Screenvision to help launch the sales force for IdeaCast (now known as RMG Networks). In addition,
Shaw was the Director of Integrated Media at Lifetime Television and owned his own private business in
the fitness industry. He began his career as an account executive at the spot TV rep firm SELTEL.
As the EVP, Sales & Marketing, Kupiec currently supervises the National, Regional and Digital sales
teams of NCM Media Networks and the Marketing and Sales Operations in NCM’s New York and Denver
offices. Kupiec has 30 years of extensive and diverse experience. He joined NCM in 2002 after serving as
Publisher of Wenner Media’s Men’s Journal. Prior to Men’s Journal, Kupiec held other publishing roles
including Marketing Director of Conde Nast’s Gourmet (1993-1998). Kupiec began his career working on
the agency side of the media planning industry, with his last role as VP/Associate Media Director at
Bates Worldwide Advertising.
Shaw and Kupiec join returning board members Stewart Harnell, president and CEO, Cinema Concepts,
the CAC’s Affiliate Director representing affiliate members; and Level I Director Katy Loria, representing
Level I member (vendors representing exclusive selling rights on 5,000 or more U.S. movie screens)
About The Cinema Advertising Council (CAC)
The Cinema Advertising Council ( is a national non-profit trade
association founded in 2003 and serving cinema advertising sellers, the theatrical exhibition community
and the advertising community, acting as a central source of information for the industry. CAC members
have generated $600 million or higher in cinema advertising revenue for four consecutive years, with
more than $5.98 billion spent on- and off-screen since the CAC began tracking revenue. The CAC
announced record cinema advertising industry revenues in 2013 – up 6.5 percent to $677,957,000. In
addition to representing cinema advertising companies that account for 34,407* U.S. cinema screens, or
approximately 90 percent of U.S. cinema screens and 2011 Box Office admissions (based on 39,662**
total screens), the CAC’s membership is also comprised of companies that provide services and products
to the cinema advertising industry.
Press Contacts
Don Ciaramella, The Lippin Group/NY, 212-986-7080, [email protected]
Matt Biscuiti, The Lippin Group/NY, 212-986-7080, [email protected]
Jim Benson, The Lippin Group/L.A., 323-965-1990, [email protected]
*CAC data source: National CineMedia (NCM), Screenvision, Cinema Scene Marketing, Marcus Theatres
Corp, On The Wall and Spotlight Cinema Network
** Source: MPAA