Smart City Wien – The Informational City An Initiative by the City of Vienna Mag. Lukas Stockinger, tina vienna urban technologies + strategies The Smart City Wien Initiative OGD – Data for the people Make life easier with apps In touch with the passengers Projects & Outlook 2 The Smart City Wien Initiative 3 Challenges Example Demographic growth Development World Population of Urban areas as compared to Rural areas “The fight against climate change will be won or lost in urban areas” - Convenant of Mayors 4 Challenges Example Energy demand Energy Road Map 2050 of the European Commission 5 Challenges Modal Split 100% 90% 80% 27 20 mit privaten Pkw Private car 40 70% mit dem Umweltverbund Eco mobility 60% 50% 40% 30% 39 3 6 With public mit öffentlichen transport Verkehrsmitteln By bycicle mit dem Fahrrad 28 28 zu Fuß By foot 1993 2012 29 80 20% 10% 0% 6 2025 The Smart City Wien Initiative Characteristics of a Smart City • A city that meets the challenges of the 21st Century with an overall strategy and intelligent technologies. • A climate-, resource- and energy-efficient city. • A city that ensures the ecological, economic and social performance for all citizens. • A city with improved competitiveness and sustainability. • A city that incorporates social aspects and involves citizens. 7 The Smart City Wien Initiative Energy Buildings 8 Mobility Infrastructure/ICT OGD – Data for the people 9 OGD – Open Government Data Goals & Starting point • Citizens Engagement • Administration • Economy and Research Public institutions release their data for the greater good of the society. With these data citizens, companies, start ups and institutions create: • Ideas • Applications • Initiatives 10 OGD – Open Government Data …what does it mean for mobility provider? • First skeptical… • Special needs within the community • Create camp – What‘s possible? • Innovation potential • Real time data not just stations or timetables • Server with a fair use cooperation with developper • The provider can learn from developper, Start-ups and vice versa • Wiener Linien decided to develop their own Apps > independent 11 Make life easier with apps 12 13 14 Advantages for the citizens & provider Mobility apps are great and can influence the mobility behaviour of people on a daily basis. The city and the transport provider can directly reach the passengers/ users with a great service. Advantages for the people: • Easy to handle • Quick • You just need your smartphone • Big impact • Cheap • Information in REAL TIME 15 Accessible Vienna 16 Car sharing 17 Citybike Map Wien 18 Quando The own app by the public transport provider Wiener Linien Over 600.000 Downloads More than 2.3 Million route queries monthly 19 In touch with the passenger 20 What have been the issues? 13 Facebook sites 68 Groups More than 10.000 Tweets About 700 Youtube videos 21 • Delays • Questions to routes and ticketing • Complaints about Dirt What was the plan? • An official point of contact for consumers in the social web. • To reach the target groups using FB, Twitter, Google + and Instagram. This group is not so small > Vienna 957.000 FB User*! • To prevent missinformation. • To explain a complex product like public transport. • To establish a positive image. 22 *Data: allfacebook stats 2013 Direct Interaction with Passengers 23 Advantages • Direct communication with the passenger, the community and vice versa • Important feedback and quick reports about delay or defect • Passengers as sensors of public transport (Twitter) • Easy to use for campaigns and awareness raising • An important tool for crisis management • Facebook: 46.000 Fans; Twitter 7.000 Follower 24 Outlook and Projects 25 SMILE 26 Emomap Emotional Mapping 27 “A developed city is not a place, where the poor have cars. It‘s where the rich use public transportation!“ - Gustavo Petro, Mayor of Bogotá Thank you! www.smartcity.wien [email protected] You can also find and follow us on and .
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