Download PSA Day Packet - Windsor Community Television

Building Community
WIN-TV PSA DAY
PRODUCER’S PACKET
599 Matianuck Ave – Windsor, Connecticut 06095 - (860) 688-2626
www.win-tv.org – [email protected]
Planning Your PSA
WIN-TV offers local non-profit and civic organizations the opportunity to produce video Public Service
Announcements (PSAs) free of charge. In turn, we do require a certain amount of involvement and preproduction preparation by the organization or non-profit. It is important that we receive certain
materials from you ahead of time. Please read through this packet for more information. To schedule
your appointment, please fill out the form included in this packet or the online form at www.win-tv.org
When you are planning your PSA please ask yourself the following questions:
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What exactly am I promoting?
Is community television the proper medium for my message?
Who am I targeting or trying to reach?
Is this information time sensitive?
WIN-TV is a non-profit, non-commercial television station, therefore commercial messages are
prohibited. Non-profits can promote their organization and events, but cannot include any reference to
any dollar amounts, or fees in their PSAs.
Choose from one of the following PSA types:
Generic PSA
A Generic PSA gives you a forum to promote what your
organization is all about and what it provides. This
PSA could be a public service or a public health message
such a Food Bank PSA or Senior Safety PSA. This type of PSA
is not intended to promote specific or time sensitive events.
Event Specific PSA
The Chili Challenge, Shad Derby Parade, Chamber of
Commerce Golf Tournament are all examples of an Event
Specific PSA. These are special events an organization
would like to promote. Focus on the what, when, where,
and how to get more information about the event. You may
include general information about the sponsoring
organizations, but publicizing the specific event is the
primary goal. Please keep in mind: you should plan to shoot
your event specific event one to two months in advance of
your event to allow time for it to air on WIN-TV and to
promote your event adequately.
Planning Your PSA
Assign someone in your organization to write the copy or script that will be read to promote your
organization, event or public service message. You will have a maximum of 28 seconds to get your
information out there. The information you provide depends on which PSA you will choose to produce.
Generic PSA
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Who:
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Why:
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What:
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Where:
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When:
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Contact:
The name of your organization and the names of who is on camera
Your mission statement or goal of your organization
A brief overview of the services your organization provides
Address / Location of your organization
Hours of operation or availability
Phone, mail, email or website for further details
Event Specific PSA
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Who:
What:
Why:
Where:
When:
Contact:
The organization sponsoring or benefitting from the event
Name of the event; festival, picnic, walk, car wash
The purpose of the event; to raise funds, promote awareness
Address / Location of the event
Date & Time of the event
Phone, mail, email or website for further details
Script Sample (Generic PSA)
ARE YOU LOOKING FOR A WAY TO GIVE BACK TO YOUR COMMUNITY AS WELL AS MEET NEW
PEOPLE? THE [YOUR ORGANIZATION] MEETS THE FIRST MONDAY OF EVERY MONTH AND
SPONSORS TOWN EVENTS SUCH AS [YOUR EVENT 1], [YOUR EVENT 2]. WE ALSO RAISE AWARENESS
FOR [YOUR CHARITY] AND PROVIDE SCHOLARSHIP OPPORTUNITIES FOR LOCAL WINDSOR
STUDENTS. IF YOU’D LIKE TO MAKE A DIFFERENCE, CONTACT US AT 860-688-2626 OR VISIT OUR
WEBSITE AT WWW.YOURWEBSITE.COM.
Script Sample (Event Specific PSA)
[YOUR ORGANIZATION] IS HOLDING OUR ANNUAL FALL CELEBRATION SATURDAY, OCTOBER 8
FROM 9AM TO 3PM ON THE WINDSOR TOWN GREEN. THERE WILL BE LIVE MUSIC, GREAT FOOD
AND RAFFLE PRIZES ALL DAY LONG. FUN FOR THE WHOLE FAMILY! FOR MORE INFORMATION, CALL
860-688-2626 OR VISIT OUR WEBSITE AT WWW.YOURWEBSITE.COM
Planning Your PSA
Once you have completed your script, save it in Word. Then email it as an attachment to us at
www.win-tv.org with the subject heading, PSA script. We will have it printed out in large font on
cue cards to be ready for you to read on the day of your PSA shoot. WIN-TV must receive your PSA
script at least 3 business days prior to your schedule appointment.
Additional information also needed in advance include: Organization name and contact
information, name and title of any on-camera talent, and in the case of an Event Specific PSA—
event times, location, etc. We need this information ahead of time to program it all into the
character generator which is used to display your information as you are taping your PSA.
Choosing Your Talent
This person can either appear on camera or read the written copy
without appearing on camera. Whether the final version shows the
person on camera or not, all talent will be filmed in a seated position,
framed from the waist up. Annunciation is equally important
for both.
On Camera Talent
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Avoid wearing white
shirts/blouses
White may be worn
under a jacket or
sweater
Avoid busy patterns or
plaids
Voice Over Talent
(also applies to On Camera)
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Clear Speaking Voice
Warm and relaxed
presence
Clear annunciation
Avoid filler words like
“umm,” “uh,” “like”
Avoid large earrings,
necklaces and bracelets
that will create audio
noise
All talent should rehearse their script so that they feel comfortable
with the information they will be presenting.
Visuals
The more visuals you provide, the better your PSA will be. In the case of a “Voice-Over” they
are essential. These will add variety to your PSA and reinforce your message by allowing
viewers to immediately identify your organization
Some examples of visuals we can include in post production are:
 Organization logo
 Still photos
 Video clips
All visual materials must be submitted a minimum of 3 days prior to your scheduled PSA Day
time for review. Logos and photos may be emailed to us at [email protected] Video clips may
be submitted on a disc or brought in on a flash drive and transferred to our computer.
Guidelines for Computer Generated Graphics / Logos
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Image formats:
Minimum image size:
Image resolution:
JPG, BMP, GIF, TIFF, PDF
640 pixels by 480 pixels
72 dpi or higher
Guidelines for Video Clips
Contact the WIN-TV staff to discuss formats and quality requirements. Here are some
guidelines you should keep in mind if you want to provide some video footage;
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Clips must be of good quality with proper lighting and stable camera shots
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You must own the copyright and /or have permission to use the video clip
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You must have permission of anyone identifiable in the clip that their likeness can
be used on WIN-TV
PSA Day Reservation Form
To reserve an appointment at the next PSA Day, please fill out the information below and
fax to WIN-TV at (860) 688-4671 or mail to WIN-TV, 599 Matianuck Ave, Windsor, CT
06095. Or you may fill out our on-line form at www.win-tv.org.
PSA Day is open to non-profit, civic and community service organization. It is not intended
For political messages or religious affiliations.
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Organization
Contact Name:
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Address: _______________________________________________________________
Phone:
Email:
Website:
Someone from WIN-TV will call you or email you to arrange an appointment.
If you have any questions, please contact WIN-TV at (860) 688-2626 or by email
[email protected]
We look forward to working with you!