Cloud or not to cloud

Could or not to Cloud, that is the
question!
Nick Fielibert
CTO, Video Technology, SP EMEAR
Drivers for Change
Technology
Business
• More devices and screens
• Content rights evolve
• Ubiquitous and smarter
• Devices (and UX) lead
networks
loyalty
• Better video quality
• Improved service agility
• General Purpose Computing
• New business relationships
• Elastic Compute Power in
the network
• The Home gets a new focus
and competition (OTT)
Consumer
• The omnipresent nature of
content
• Story-telling from device to
device, place to place
• Make it easy for me AND fun
• Minimize the pain of paying,
and protect my personal data
• Give me the best experience
possible (highest ROI)
• Want new experiences faster
(4K TV)
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Business Priorities For Video Service Providers
Increase Revenue
Deliver Compelling Video Experiences - Faster
• Differentiate with new services
• Capture new business opportunities
• Anywhere, on-demand, social and personal experiences
Enhance Agility
Orchestrate, Automate, Simplify
• Flexible resource provisioning to respond to dynamic requirements (demand spikes)
• Accelerate business time-to-market: turn on services @ Internet speed
• Adapt to changing business models: evolving content rights, new consumption patters
Lower Costs
Deliver More - with Less
• Scale capacity to support business: more content, resolutions, screens, users
• Reduce deployment risk and time
• Improve resource utilization: reduce data center footprint, power and cooling costs
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Utilizing Cloud capabilities can help operators to move to this sweet
spot: offer breadth, fast time-to-market and scalability
Cloud Proposition
Unified Services
Remove information silos
Enable instant access to all
content sources anywhere
Scalable Economics
Save on CPE development
Flexible on-demand pricing
Centralized management
Web Integration
Social network integration
Personal recommendations
Targeted Advertisements
Real Time Updates
Efficient, real-time analysis
Improves insight and decision making
Scalable Infrastructure
Faster Time-to-Market
Robust server infrastructure
Faster deployment of new features on
more devices
Reliable and consistent quality of
service
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Reduced development cycles
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Compelling Video Experiences
Transforming Video To The Cloud
Video
Video Processing Transformation
Today
Virtualized
Live
Xcode
Live
Xcode
Live to
VOD
IOS
VOD
cDVR
Xcode
Encrypt
Capture
Capture
Ad Splice
Playout
Encrypt
Playout
Encrypt
Capture
Encrypt
cDVR
Xcode
Capture
Encrypt
Ad Splice
Xcode
Playout
Playout
Ad Splice
Orchestration
Virtual Functions
Playout
Infrastructure
Time to market agility
IOS VOD
Applications
Orchestration
Xcode
Live to VOD
Compute
Storage
Network
Live to VOD in minutes
OpEx
50% improvement
CapEx
35% improvement
Video Services Transformation
Today
Cloud Powered, Thin Client
Head End
Software
Client Software
Example
Time to market & agility
Revenue impact
Cloud
Software
Comcast
Continuous integration/daily upgrades
Quarterly Subscriber losses transformed to gains
Impact on platform: Traditional Approach
RTSP, HTTP
VOD
Metadata
Linear
Metadata
Data Plane
MPEG TS
Streamer
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Application suite:
• EPG
• VOD
• Search
• DVR
• Parental Control
• Etc.
A/V Player
Client (CE/CPE)
Server (HE/Cloud)
Control Plane
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Thin Client Architecture
HTML5
hosted UI
HTML5/CSS3…
Browser
(app)
Backend
services
REST/JSON
Data Plane
MPEG TS/ABR/HTTP/RTSP/…
Streamer
JS
A/V Player
Client (CE/CPE)
Server (HE/Cloud)
Control Plane
Thin clients drive to all IP and is also the best way to converge
between Cable and DSL/Fiber access
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Thin Client Architecture
•
•
•
•
Cloud driven, multi-device product UX
Customizations – brand & extensions
Sandboxed apps – run, upgrade independently
Open APIs – enable 3rd party development
•
Multiple device OS
Examples: RDK, Android, IOS
•
Managed and unmanaged devices
•
Application
Framework
Device
Platform
Device
Virtual CPE: Thick Cloud / Thin Client Approach
Graphics Rendering
Security
Tuner Management
Application Server
Catalog Management
RDK Client
Cloud
Media Player
Local Record
Parental Control
Power Management
Device Management
Channel Map
Disk Space Management
Planner Management
Record Management
Cloud Record
Home Network Topology
User Profile and Provisioning
Where Implementation Resides
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Metadata Widget
UX Template
UX Definition
Content
Management
STB
Identity Management
Offer
Management
UI App
Client Messaging
Provisioning
3rd Party
Applications
Customization
Device Management
Customization
cDVR
Agg
API
Recommendations
UX Engine
Backend
API
Metadata Engine
Catalog
Management
Policy and Resource
Management
Content
Protection
Apps
Apps
CMAF
UX
API
HW
Template
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Can a CE, unmanaged device deliver?
Continued explosion in video-capable devices
Different device classes following different performance/capability
trajectories
The challenges
• Fragmented market
• Fast-moving market
• CE manufacturers have a different agenda
• Security (DRM)
• Recording and distribution in the home
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So what is the solution?
• The set-top box!
• Set-top fulfills the role of providing the best possible
Quality of Experience to the subscriber
• Augmented by other unmanaged devices in the home
• Are they changing?
• Yes, greatly
• Form factor, connectivity, performance, memory,
graphics, etc.
• Not to mention software environments…
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Summary
OTT providers are on the hunt!
SP’s will have to bring Opex/Capex in line with the new competitors
Service velocity by deploying Thin SW stacks with applications moving to the cloud
Control of device and device SW is the only way to guarantee QoE and Scalability
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Thank you.