FALL 2014 - SPRING 2015

FALL 2014 - SPRING 2015
ABOUT THE COLLEGIAN
The Collegian and The Collegian Online are the Valley’s awardwinning college newspaper and website. They are the number
one source for anything and everything at Fresno State!
We have proudly provided the Fresno State community with the
best in campus news, sports, arts and entertainment for more
than 90 years.
The Collegian hosts a population of 22,000 Gen Y college
students, the generation who collectively spend $170 million per
year. A tri-weekly distribution of 10,000 newspapers reaches the
entire campus and surrounding areas.
Our renowned success and quality work is reflected by our awards
- judged by the best in the industry. Our staff is dedicated and
will work diligently to help your business grow!
CONTENTS
3
ADVERTISING INFORMATION AND RATES
5
6
7
11
Fresno State Students
Advertising Tips
POLICIES & PROCEDURES
21
22
23
Publication Calendar
Special Issues
DEMOGRAPHICS
17
18
19
8 Distribution
9 Online Advertising
10 Mobile Advertising
PUBLICATION DATES
13
14
15
Ad Sizes
Rates / Classifieds
Special Inserts
Policies
Procedures
CONTACT INFORMATION
ADVERTISING RATES
LOCAL & NATIONAL
AD SIZES
FULL PAGE
5 col. x 16”
(10” x 16”)
80 total col. in.
1/2 PAGE (H)
5 col x 8”
(10” x 8”)
40 total col. in.
1/2 PAGE (V)
2.5 col. x 16”
(5” x 16”)
40 total col. in.
1/4 PAGE (H)
4 col. x 5”
(8” x 5”)
20 total col. in.
1/4 PAGE (V)
2.5 col. x 8”
(5” x 8”)
20 total col. in.
1/5 PAGE (H)
5 col. x 3”
(10” x 3”)
15 total col. in.
1/5 PAGE (V)
3 col. x 5”
(6” x 5”)
15 total col. in.
1/8 PAGE (H)
2.5 col. x 4”
(5” x 4”)
10 total col. in.
1/8 PAGE (V)
2 col. x 5”
(4” x 5”)
10 total col. in.
EBC (H)
3 col. x 2”
(6” x 2”)
6 total col. in.
EBC (V)
2 col. x 3”
(4” x 3”)
6 total col. in.
BUSINESS CARD
5
2 col. x 2”
(4” x 2”)
4 total col. in.
DISPLAY AD RATES
ALL RATES ARE PER COLUMN INCH
BASE RATES
Student Open Political National
SIZES
$700
$900
$1100
$1100
TOTAL COL. IN.
FULL PAGE
80 col. in.
$560
$720
$880
$880
1/2 PAGE
40 col. in.
$280
$360
$440
$440
1/4 PAGE
20 col. in.
$140
$180
$220
$220
1/5 PAGE
15 col. in.
$105
$135
$165
$165
1/8 PAGE
10 col. in.
$70
$90
$110
$110
EBC
6 col. in.
$42
$54
$66
$66
BUSINESS
CARD
4 col. in.
$28
$36
$44
$44
FREQUENCY DISCOUNTS
COLOR PRICING
INSERTIONS
DISCOUNT
Full Color - Full Page
$300
5-9
5%
Full Color - 1/2 Page
$150
10-14
10%
Full Color - 1/4 Page or Smaller $75
15-19
15%
Spot Color - All Sizes
$50/color
20+
20%
Black and White
FREE
STRIP ADS
COLOR NOT INCLUDED
FRONT PAGE
BACK PAGE
$300 PLUS AD 1/4 PAGE OR LARGER
$225 PLUS AD 1/4 PAGE OR LARGER
6
SPECIAL INSERTS
THEMED NEWS INSERTS. NO SPECIAL PRICING.
WEDNESDAY, NOVEMBER 19, 2014
INSIDE:
2014 WINTER SPORTS PREVIEW
PAGE 1
2014 MOUNTAIN WEST RANKINGS • FRESNO STATE ATHLETE STAYS
LOCAL • ROSTERS OF MEN’S AND WOMEN’S TEAMS • SEASON PREVIEWS
BASKETBALL /
WINTER SPORTS
FOOTBALL / FALL
SPORTS
Run Date: 11/19/2014
Run Date: 9/10/2014
fun
THE COLLEGIAN
FRESNO LEXUS • 777 W. PALMDON DRIVE • FRESNO, CA 93704 • WWW.FRESNOLEXUS.COM
Guide
to your
WINTER 2014
BASEBALL / SPRING
SPORTS
Run Date: 2/25/2015
7
GUIDE TO YOUR FUN
Run Date:4/22/2015
CEDAR AVE
SCOTT AVE
SAN RAMON AVE
Engineering West
Family
& Food
Science
SHAW AVE
SHAW FRONTAGE RD
Residence
Halls
Lab School
Ag Science
Kremen School
of Education
and Human
Development
KEATS AVE
Music
Speech Arts
Satellite
Student
Union
Joyal
Admin
SAN RAMON AVE
Thomas Admin
Ampitheater
University
Center
Keats
The Fountain
Student
Union Bookstore
McClane Hall
Engineering
West
KEATS AVE
Health
Center
Henry
Madden
Library
Psych
& Human
Services
Social McKee Fisk
Science
Residence
Dining
South Gym
North
Gym
CAMPUS DRIVE
Grosse Industrial Tech
BARTON AVE
MAPLE AVE
MAPLE AVE
BARSTOW AVE
University
Business
Center
SHAW AVE
Smittcamp
Alumni
House
MATOIAN WAY
Conley Art
Peters
Business
Science
Science 2
BARSTOW AVE
MATOIAN AVE
DISTRIBUTION MAP
DISTRIBUTION
POINTS
52
8
WOODROW AVE
ONLINE PRICING
LEADERBOARD
160 X 600 px
WIDE SKYSCRAPER
728 X 90 px
STATIC
RECTANGLE
300 X 250 px
RECTANGLE
300 X 250 px
CLASSIFIEDS
ONLINE / CLASSIFIED ADS
MONTHLY
7
9
FREQUENCY DISCOUNTS
WEEKLY
1ST MONTH
FULL PRICE
2ND MONTH
10% off
3RD MONTH
20% off
$125
4TH MONTH
30% off
$350
$175
5TH MONTH
40% off
$20 per
8 days
-
6TH MONTH
50% off
RECTANGLE
300 x 250 px $300
$150
STATIC RECTANGLE
300 x 250 px $500
-
WIDE SKYSCRAPER
160 x 600 px $250
LEADERBOARD
728 x 90 px
CLASSIFIED
140 char.
MOBILE PRICING
MOBILE APP ADS
WEEKLY
MONTHLY
SEMESTER
TILE SQUARE
$100
$350
$900
PREMIUM TILE SQUARE
$150
$400
$990
BANNER
$50
$175
PUSH NOTIFICATIONS
(5 PER WEEK)
$100
10
8
PUBLICATION DATES
2014-2015 CALENDAR
18 19 20 21 22
25 26 27 28 29
0
7
3
10
17
24
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
12 13 14 15 16
19 20 21 22 23
26 27 28 29 30
1 2 3
6 7 8 9 10
13 14 15 16 17
20 21 22 23 24
27 28 29 30
13
1
8
15
22
29
2
9
16
23
3
10
17
24
4
11
18
25
5
12
19
26
1
8
16
23
30
2 3
9 10
17 18
24 25
31
4
12
19
26
5
13
20
27
2
9
16
23
3 4
10 11
17 18
24 25
4 5 6
5 6
12 13
19 20
26 27
1
1 2 3
6 7 8 9
13 14 15 16
20 21 22 23
27 28 29 30
2 3
9 10
16 17
23 24
30
4 5
11 12
18 19
25 26
6
13
20
27
10
17
24
31
SPECIAL ISSUES
Spring
2015
Fall
2014
August
27
September 10
October
November
December
Welcome Week (theme)
January
FootballFall Sports (editorial insert)
February 11
21
Back-to-School (theme)
Uhuru Na Umoja
24
Uhuru Na Umoja
13
Valentine’s (theme)
10
La Voz de Aztlan
25
Baseball/Spring Sports (editorial insert)
15
Asian Pacific Review
2
La Voz de Aztlan
20
Hye Sharzhoom
6
Hye Sharzhoom
29
Halloween (theme)
9
Asian Pacific Review
31
Homecoming (theme)
16
St. Patrick’s Day (theme)
10
Veterans (theme)
25
Uhuru Na Umoja
17
Guide to Your Winter Fun! (advertising insert)
27
Spring Break (theme)
19
Basketball/Winter Sports (editorial insert) April
22
Guide to Your Spring Fun! (advertising insert)
21
Uhuru Na Umoja
29
La Voz de Aztlan
24
Thanksgiving (theme)
5
March
May
1
Hye Sharzhoom
Hye Sharzhoom
4
Asian Pacific Review
8
La Voz de Aztlan
6
Graduation (theme)
10
Asian Pacific Review
10
Holiday
14
DEMOGRAPHICS
17
ADVERTISING HABITS
SPENDING HABITS
69% of print readers and 49% of online
readers have read their school paper in the
last week.
Students spend an average of 14 minutes
reading each of their newspaper issues.
63% of students share their copy of the
school newspaper with at least one other
person.
70% of students have been motivated to
take some sort of action by reading an
article or advertisement.
78% of all students use coupons or promo
codes.
College students are big
spenders.
They collectively spend
$545 Billion ($163 Billiondiscretionary)per year.
They are raised as
consumers and grew
up in media-saturated,
brand-conscious world.
86% of school newspaper readers look at
ads in print.
Source: Re:fuel Media Marketing, July 2014
Source: ComScore 2014
2,099 faculty and staff
23,000+ undergraduate students and
graduate students
Source: Institution
Research, Assessment and Planning at
Fresno State, Fall 2012
18
POLICIES & PROCEDURES
POLICIES
Approval / Refusal
All advertisements are subject to the approval of The Collegian. The Collegian reserves the right to refuse advertising
which has obscene, sexist, racist or other content deemed by The Collegian to be inappropriate.
The Collegian does not accept advertising that promotes irresponsible, excessive or illegal drinking of alcoholic beverages. In consideration of the university’s Alcoholic Sponsorship Policy, The Collegian does not accept advertising that
promotes the prices of alcoholic beverages (e.g., reduced prices, drink specials, two-for-one drinks, etc.)
Additionally, the words “[name of advertiser] promotes responsible drinking” must be included in any ad that mentions
alcoholic beverages, and those words must be displayed prominently and be readable.
The Collegian does not accept advertising that is designed to sell or promote the following:
All tobacco products, including hooka.
Gambling of any kind, including sports gambling.
Entertainment and services involving or suggesting predominantly sexual themes, including erotic dancers, strip tease shows and phone sex.
Term papers or other academic work deemed to encourage student cheating.
All subject matter is contingent on the approval of The Collegian. This includes the form, size and text of ads. Also subject to approval are the illustrations and typography used in ads.
Additional Information
The Collegian also reserves the right to request additional information including, but not limited to, the following: business address, website address, business phone and fax numbers, email address and credit references.
Page Placement
Page placement for the back page is $100. Back-page ads must be in color, and the advertiser will be charged for the
color in addition to the $100 page-placement charge. Cost of color is as follows: $300 for a full-page ad, $150 for a
half page and $75 for a quarter page or smaller ad. No other page placement is available.
Ads Simulating News Copy
Advertisements simulating news copy must be marked with the words “Paid Advertisement.”
Advertiser’s Signed Approval on Art
The advertiser is responsible for all art, including ads designed by the advertiser. The advertiser shall review and signify approval on ads designed by The Collegian by signing off on the ad before it is published. Signed approval shall
include any and all revisions performed by The Collegian. The Collegian shall, therefore, not be liable for any error in
an ad that has been “signed off.”
Size of Submitted Ads
The Collegian does not stretch or shrink ads to fit the space sold. It will, at the advertiser’s request, float ads that are
too small. (A floated ad is one that is placed in a larger, standard-sized space.)
Collegian Errors
In the event of an error in an ad on the part of The Collegian, the liability of The Collegian will be limited. Partial credit
will be given when the effectiveness of the ad is reduced. Full credit or a “make-good” will be given when the error
negates the effectiveness of the ad or when an incorrect insertion date occurs. (A make-good is defined as a re-publication of an ad.)
In no event shall The Collegian be liable for any consequential damages relative to the advertising art or for damages
in excess of the cost of the ad.
Authorization
Signed authorization on the insertion order constitutes a contract for an advertisement. As such, the ad will be paid in
full by the advertiser, which is represented by the signature on the insertion order. A signed discounted contract constitutes an agreement for bulk inches. When contract inches are not met, the advertiser will pay the actual earned rate.
Restrictions
Inserts are not accepted.
Ads less than 4 column inches are not accepted.
Rates shown are for Run of Paper (ROP) placement.
All ads must have a border.
21
PROCEDURES
ART POLICY
Ad Design is offered at no charge to our clients. Ads designed by the Collegian may be purchased
for use in other publications.
Art Deadlines: All artwork must be submitted at least seven (7) days prior to the publication date
as the art department will place the ad and verify it is the correct size and quality. This is to best
provide our clients with the opportunity to correct any errors discovered within the ad and allow for
the best quality product for the paper and the clients themselves.
Less is more:
Simple designs are easier to read.
A picture is worth a thousand words:
Images catch the reader’s attention faster than copy.
Communication:
Keep in touch with your designers and ask questions.
Make your ad stand out from the rest:
Viewers find color ads more attractive.
Keep your words brief:
Ad designers work better with less copy. Don’t let your words visually compete with the image or artwork.
•
•
•
•
•
•
•
File formats should be pdf, eps, jpeg, tiff or psd.
All print artwork should be 300dpi for best printing quality.
Mobile is the specified sizes with a preference of 72dpi and saved as a png.
Online ads should be rgb and 72dpi.
All fonts must be embedded or converted to outlines.
We do not accept Microsoft Word, Publisher or Adobe Pagemaker.
We do not scan images.
Disclamer:
Any artwork that does not fit our expectations and criteria may be pulled at our
discretion and published at a later date after a higher quality ad has been
received and reviewed.
CANCELLATION POLICY
• Cancellation must be made five workdays before publication.
• No refund will be given on advertisements canceled past the deadline.
• Space reservation and cancellation deadlines for special issues are 10 working days before the publication date.
• The General Manager reserves the right to close any issue before the published deadline.
• Artwork must be approved with the customer’s signature before publication. This includes all changes. Please allow seven work days prior to run date.
22
CONTACT
Joe Manavazian
General Sales Manager
(559)871-7632
[email protected]
Devin Harrison
National Advertising Manager
(559)295-2652
[email protected]
Elaine Kok
Special projects
(559)696-9788
[email protected]
Sean McHugh
Special Projects
(714) 345-2897
[email protected]
Jan Edwards
Advertising Faculty Adviser
(559)278-8180
[email protected]
Rich Marshall
General Manager
(559)278-5735
[email protected]
Toni Carmona
Financial Manager
(559)278-5735
[email protected]
THE COLLEGIAN at FRESNO STATE
(559) 278-5735
(559) 278-2679
collegian.fresnostate.edu
5201 N Maple Ave, M/S SA 42
Fresno, CA 93740