HP Designjet Z3200 Photo Printer | IT case study

UNESCO World Heritage Site exhibition by TTF
captures audiences with large format photographs
produced on the HP Designjet photo printer
At a glance
Industry: Professional Photography
& Graphic Design
• Create photographic prints
for UNESCO World Heritage
Site exhibition.
• Print color photographs on the
HP Designjet Z3200 Photo Printer
with its 12 Original HP Photo Inks.
• Powerful impact of photos printed
on HP Designjet Photo printers to
tell positive stories.
• Offer durable, quality prints
that last for the duration of the
multi-year exhibition.
• Achieve exhibition quality prints on
HP Instant Dry Satin Photo Paper.
• Photo prints deliver more faithful
colors, depth and greater detail,
to exceed quality of previous
traditional photo printing processes.
Business name: Tybjerg Tekst
& Foto (TTF)
Headquarters: Aarhus, Denmark
Website: ttf.dk
• Offer scientists photographic
documentation of Wadden Sea
seal population.
• Photo durability rating offers
confidence to ensure unaltered
photo quality over time.
• Affordable large format photo
prints increase commercial
“The message I
want to convey in a
photo and the effect
I want to achieve
are extremely
important and
determine the
success of the
message. On the
HP Designjet
Photo printer,
results match
my expectations
exactly. The large
format photos
it prints are
10 times better
than photos printed
using traditional
– Casper Tybjerg, photo-journalist,
TTF, Denmark
“As a photographer I want to tell positive stories about the world
we live in and the impact of a story in print is even greater,” says
Casper Tybjerg, managing director of Tybjerg Tekst & Foto (TTF).
Tybjerg was named best Danish nature photographer by Canon,
WWF, and the Danish newspaper Jyllands-Posten at just 24, and in
2006 he was chosen as the first Danish Nikon ambassador ever.
“I use a Nikon D810, 36.3 megapixel camera with some amazing
lenses. I used to try and evaluate my pictures on a 27-inch screen.
I had to zoom in and out to see the detail. There is a lot more
value in my pictures than a computer screen can show. When I
was visiting a customer, I would show my photos on my laptop but
it was like looking through a keyhole. Size matters. After seeing
HP Designjet photo printers at a tradeshow, I believed customers
would be more impressed by large photo prints,” explains Tybjerg
of the HP Designjet Z3200 12-ink Photo Printer he saw then and
now uses, adding, “When I showed them my large format photo
prints, they were!”
TTF, a family-run journalism and photography business based in
Aarhus, Denmark, communicate on topics such as lifestyle and
travelling, natural science, economy and politics. TTF customers
comprise media outlets, public institutions, business and NGOs,
including UNESCO.
UNESCO’s World Heritage Site documented
in large format prints
As a photographer for UNESCO, Tybjerg was invited to document
the seal population and its unique habitat in the Wadden Sea
region between Holland and Denmark, placed on the list of
UNESCO’s World Heritage Sites. Tybjerg underlines the impact of
print on the project. “One of our aims at TTF is to communicate
the unique qualities of the environment and illustrate why its
protection is of paramount importance. For the Wadden Sea
project I took photographs of the two species of seal populations
from a plane. When I printed the photographs in large format on
the HP Designjet Z3200 Photo Printer the scientists were amazed
by the detail. You couldn’t see that level of detail from the full
scale photo on screen,” Tybjerg explains.
Wadden Sea photo exhibition tells
visitors the story
“The impact of a story in print is so powerful, particularly for the
local population or visitors to a site,” emphasizes Tybjerg, adding,
“The message I want to convey in a photo and the effect I want to
achieve are extremely important and determine the success of
the message. On the HP Designjet photo printer, results match
my expectations exactly. The large format photos it prints are
10 times better than photos printed using traditional technologies.”
Tybjerg describes the challenges of creating exhibition quality
photographic prints. “I can dedicate an enormous amount of time
to capture each moment on camera. Every detail has to be exactly
right for the story I want to tell. When I print the photo, I have to
get an exact match of the photo I took – the light, the shadows,
the contrast, the color – it’s all about quality and the HP Designjet
photo printer gives me that. It’s so easy.”
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The exhibition comprised 60 printed photographs on display for at
least 10 years. Tybjerg reflects on the confidence HP’s 200 year
display permanence rating1 gives him. “As the printed photos will
be hanging for a long time their durability is extremely important.
The color in the photos printed on the HP Designjet and on
HP paper will not fade in that time,” he explains.
Photos were printed in large format on HP Premium Instant-dry
Satin Photo Paper and mounted on 3 mm PVC and placed in black,
wooden frames. “At TTF we have found that the HP Instant-dry
Photo Paper gives us the best printed results to capture all the
qualities of my photographs - the ink on the media matches the
colors in the photo perfectly,” Tybjerg says.
Size matters – customers engage
with more enthusiasm
“Customers are showing a greater willingness to purchase my work
since I started showing them the large format photos produced
on my HP Designjet Photo printer. My work is about quality as
opposed to quantity and customers are engaging with large
format prints with more enthusiasm,” Tybjerg says. “Sometimes
it feels a little like the ‘virtual’ world is overrunning our lives.
With Instagram, Facebook, Twitter, there are millions and
millions of pictures circulating. Sitting on a sofa with a child
or grandparent, flipping through a photo album, is a unique
experience. There is a similar sense of awe when I visit a customer
with a 42 in./1067 mm wide photo print - they are really
impressed. As a photographer, HP is giving me more powerful
tools to spread my messages,” concludes Tybjerg.
1) Display permanence rating for interior displays/away from direct sunlight by HP Image Permanence Lab, and by Wilhelm Imaging Research, Inc.
on a range of HP media and based on HP Vivid Photo Inks. For more information, see globalBMG.com.hp
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to
change without notice. The only warranties for HP products and services are set forth in the express warranty
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additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA5-6501ENW, January 2015