LA POUTINE WEEK FINAL PR

FOR IMMEDIATE RELEASE
ANNUAL ‘LA POUTINE WEEK’ IS BACK TO HEAT THINGS UP!
In Montreal, Quebec City, Toronto, Ottawa, Sherbrooke and New York Montreal, QC January, 2015 – La Poutine Week is back again for its
delicious 3rd instalment! It’s bigger than ever before with
participating restaurants putting forth their best poutines in
Montreal, Quebec City, Toronto, Ottawa, Sherbrooke and even New
York City! Between February 1st to 7th each restaurant will be
putting up their most unique and epic poutine for public
consideration.
La Poutine Week is a fun contest that invites restaurants in different cities to compete
for the best poutine. Each participating restaurant must create a special poutine
especially for La Poutine Week. Poutine lovers are encouraged to taste and then vote
for these never-before-seen poutines on the website www.LaPoutineWeek.com. At the
end of the week several poutine winners are announced, such as the Judges’ Choice,
Most Popular, Healthiest and the “Imposter” (i.e. not a real poutine!).
Created by local entrepreneurs (who also run Le Burger Week in September) Na’eem
Adam and Thierry Rassam, La Poutine Week festival first made its successful debut in
2012 with 30 Montreal restaurants taking part. Other cities quickly jumped on board and
now the mission is to get as many restaurants involved across Canada and abroad.
“Our model encourages people to experience new places and visit different parts of the
city. Our mission is to stimulate businesses in cities based on this fun, delicious and
adventurous idea”, co-founder Adam explains. "Every participating restaurant has
greatly benefited from our festival." In fact, restaurants have been known to run out of
food and make record sales during La Poutine Week. “We are getting closer to our goal
to grow this festival into the biggest and most fun food festival in the world. If you have
poutine only once a year, it's the opportunity to try what's best out there”, says Rassam.
Luckily for our waistlines, La Poutine Week will be crowning the top poutine ‘eaters’ with
gym passes and positive health related prizes. Check out the website and the Facebook
page for upcoming surprises and events.
Media Contact:
Na’eem Adam, [email protected]#LaPoutineWeek / @LaPoutineWeek
FOR IMMEDIATE RELEASE
Co-Founders Thierry Rassam and Na’eem Adam (left to right)
A delicious Poutine made up of fries, cheese curds and gravy