iabc newsletter issue 3

IABC PHIL NEWSLETTER
Issue 3|OCTOBER 2014
COMM
The official newsletter
of IABC Philippines
CHAT
BE HEARD. CONNECT.
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Fifty professional Quill attendees with IABC Philippines’ (FRONT ROW, L-R) head of membership Sherryl Yao, TV5 head of public service; president
Kane Errol Choa, ABS-CBN OIC of integrated corporate communications; head of digital communications Dave Devilles, managing partner of Asian
Sustainability Initiative; chairman, director of international executive board and trustee of IABC Foundation Ritzi Villarico Ronquillo, Holcim Philippines
VP and head of corporate communications; guest speaker international Gold Quill winner Leo Katigbak, ABS-CBN head of content management,
film archives, and special projects and Pru Life UK admin and marketing specialist Jaypee Sanchez.
How to make a Winning Quill Entry: A Success
Eighty students and around 50 professionals
from different parts of the country flocked the
recently held ―How To Make A Winning Quill
Seminar‖ last September 29 at the Meralco
Mini Theatre, Ortigas, Pasig City.
―The number of attendees, some coming from
as far as Bataan, Laguna, and Pampanga,
shows that entrants consider crafting a Quill
entry as serious business, further reinforcing the
Quill as a brand of excellence,‖ said Belle
Tiongco, chair of the Philippine Quill Awards
The ten schools represented were the following:
2014.
Angelicum College, Bataan Peninsula State
Universities, Colegio De San Agustin - Biñan, Seminar participants gained a competitive
Laguna, De La Salle College of Saint Benilde, edge through the lecture of Ritzi Villarico
De La Salle University-Manila, Holy Angel Uni- Ronquillo, IABC Philippines chairman, as she
versity – Pampanga, Pamantasan ng Lungsod introduced the meticulous judging process, the
ng Maynila, San Beda College, University of the international 7-point judging scale, do’s and
don’ts, tips with regard to the format and
Philippines Diliman, University of Santo Tomas.
writing style, to be able to stand out, deliver
Professionals who attended came from the maximum impact, and justify results
following 25 companies: ABS-CBN Global Ltd., quantitatively and qualitatively.
Cardinal Medical Charities Foundation, DDB
Philippines, DHL Express Philippines, DZMM,
IABC Philippines
Energy Development Corporation, Footaction
chairman, director of
International Corporation Merrell, GT Metro
international executive
Foundation, Holcim Philippines, Inquirer Libre,
board and trustee of
Manila Doctors Hospital, Manulife, Maynilad
IABC Foundation
Water Services, Inc., Megaworld, Metrobank
Ritzi Villarico Ronquillo,
Foundation, Meralco, Pag-IBIG Fund, Philip
Holcim Philippines vice
Morris International, PRC Inc., PTFJ Ad Consult,
president and head of
c o r p o r a t e
Sanofi Aventis, Shell Companies, Smart Commucommunications
nications, The Philippine Star, TV5 Network Inc.
Jaypee Sanchez of Pru Life UK also
demonstrated the process of submitting entries,
as the Quill goes online starting this year.
Guest speaker international Gold Quill Winner,
ABS-CBN head of content management, film
archives, and special projects Leo Katigbak.
Sharing their personal experiences and
judging sheets with ratings and comments on
their respective winning entries were Student
Quill 2013 Award of Excellence winner, and
now BusinessWorld reporter Red Madrid, and
international Gold Quill winner, ABS-CBN
head of content management, film archives,
and special projects, Leo Katigbak.
IABC PHIL NEWSLETTER
COMM CHAT October 2014
2
Real time and post-event tweets
showed that the seminar was wellreceived by the attendees.
The morning seminar for students and
the afternoon seminar for
professionals were opened by Richard Arboleda, co-chair of The Philippine Quill Awards 2014, and IABC
Philippines president Kane Errol
Choa, ABS-CBN OIC for integrated
corporate communications,
respectively.
Participants were also lucky to win
gift items in the raffle draw, and took
home prizes. Event sponsors were
ABS-CBN Corporation, GMA
Network Inc., Meralco, Pepsi-Cola
Products Philippines, Inc., Pru Life UK.
"Write to win, enter to win!" were the encouraging
words to the participants from Belle Tiongco, chair of
The Philippine Quill Awards 2014 and Pru Life UK’s
vice president for marketing services.
Also present during the event were IABC trustees Joe
Zaldarriaga of Meralco, Sherryl Yao of TV5, and Dave
Devilles of Asian Sustainability Initiative.
(L-R) Richard Arboleda, co-chair of The Philippine Quill Awards
2014, and IABC Philippines president Kane Errol Choa, ABSCBN OIC for integrated corporate communications.
“ WRITE
TO
WIN
ENTER
TO
WIN!”
FIRST PHOTO: Guest speaker of Philippine Student Quill seminar Reden D. Madrid (3rd from left), Student Quill 2013 Award of Excellence winner and now
BusinessWorld reporter received the Certificate and Token of Appreciation awarded by IABC Philippines’ president Kane Errol Choa, ABS-CBN OIC integrated
corporate communications (4th from left). Also in photo (L-R) head of digital communications Dave Devilles, managing partner of Asian Sustainability Initiative;
chairman, director of international executive board and trustee of IABC Foundation Ritzi Villarico Ronquillo, Holcim Philippines VP and head of corporate communications; Philippine Student Quill chair Richard Arboleda; and Philippine Quill chair Belle Tiongco, Pru Life UK SVP of marketing services.
SECOND PHOTO: Guest speaker of Professional Quill Seminar Leo Katigbak (4th from left), International Gold Quill winner and ABS-CBN Corporation head of
content management, film archives, and special projects received the Certificate and Token of Appreciation awarded by IABC Philippines’ chairman Ritzi Villarico
Ronquillo (3rd from left), Holcim Philippines VP and head of corporate communications; and president Kane Errol Choa (leftmost), ABS-CBN OIC, integrated
corporate communications with (L-R) head of digital communications Dave Devilles, managing partner of Asian Sustainability Initiative; head of membership Sherryl
Yao, TV5 head of public service.
IABC Philippines members win big at international Stevie Awards
PARIS—IABC PH members win big at the international Stevie Awards. ABS-CBN won a Gold Stevie Award in
the Company of the Year for Media and Entertainment category and the People's Choice Stevie Award for
Favorite Company of the Year for Media and Entertainment category. Pepsi-Cola Philippines won a Gold
Stevie Award in the Publications category. In photo (L-R) IABC PH trustee Jika Dalupan of Pepsi and IABC PH
president Kane Errol Choa of ABS-CBN at the Stevie Awards banquet at The Westin Paris – Vendôme Hotel
in France.
The Gold Stevie Award recognized ABS-CBN’s business achievements and success in the past 60 years of its
supremacy in media and entertainment industry. ABS-CBN also won the People's Choice Stevie Award for
Favorite Company of the Year for Media and Entertainment category with the most votes received online.
Pepsi-Cola Philippines won a Gold Stevie Award with coffee table book ―The Pepsi Challenge: A Journey of
Remarkable Resilience‖ that recounts the story of Pepsi Cola’s 66 years in the local beverage industry, its
company values and presence in Filipino lives.
The international Stevie Awards, dubbed as the Oscar Award of business, the world’s premier business
awards that honor achievements of organization and working professionals. The 11th annual International
Business Awards was held last October 10 in Paris, France with 400 executives from over 30 nation
attendees.
IABC PHIL NEWSLETTER
How to submit your Quill
entries online
COMM CHAT October 2014
3
The Philippine Quill goes online
IABC Philippines introduced an online submission platform,
http://www.philippinequill.com/, for the convenience of all entrants.
―We’ve come a long way, baby.‖ colloquially put by Philippine Quill
STEP 1: GO TO www.philippinequill.com TO REGISTER A NEW Awards 2014 chair, Belle Tiongco, as she reminisced the days of the Quill
ACCOUNT AND COMPLETE THE PERSONAL INFORMATION REQUIRED Awards, years back.
For (Division 1) Communication Research Management, (Division 2)
Communication Management, and (Division 4) Communication Training and
Education, entrants can enjoy submission of their entry forms, work plans
and work samples, fully online. (Division 3) Communication Skills, needs
hard copies of the work samples and must be sent to the IABC Philippines
Secretariat office, in Makati.
For inquiries regarding online submission, you may e-mail [email protected] or call IABC Philippines secretariat at 756-0441 or
756-0424.
SAVE THE DATES!
Important Dates to Remember:
STEP 2: UPON RECEIVING CONFIRMATION CHECK YOUR EMAIL
AND CLICK THE DIRECT LINK
October 29- Deadline for Submission of Entries
Philippine Quill and Philippine Student Quill
January 29- IABC PH Master Class
30 January 2015 - Philippine Quill Awards Night
IABC Philippines gears up for a
Master Class this JANUARY 29
IABC Philippines prepares to hold another Master Class for professionals in
January, featuring esteemed international communication experts. The theme of
the Master Class is ―International Best Practices in Communication‖
IABC Philippines had its last master class on ―Plan. Brand. Engage – Defining
your personal brand to stand out from the rest‖ with Robin and Adrian at the
Energy Development Corporation office last Nov 2013.
STEP 3: LOG IN USING YOUR NEW ACCOUNT THEN CLICK THE TAB
“SUBMIT YOUR ENTRIES NOW” TO COMPLETE THE FORM AND
ATTACH FILES IN PDF FORMAT (25 MB ONLY)
The topics were beyond traditional strategic communication planning, desirable
one-of-a-kind personal traits for communicators, and employee engagement as
a game changer.
For MASTER CLASS updates visit our website www.iabcphilippines.com, like us
on facebook: www.facebook.com/iabcph and follow us on twitter:
https://twitter.com/IABCPH.
Do not miss this rare IABC opportunity. Sign up now email
[email protected] or call the IABC Philippines Secretariat at
756-0441 or 756-0424.
Welcome to
the Club!
Warm welcome to
Maria Lourdes
“Cherie” Mijares,
Editorial Services
STEP 4: CHECK YOUR EMAIL FOR SUBMISSION OF ENTRY
Director, DDB
CONFIRMATION
Philippines, our new
IABC member.
For queries or
suggestions on IABC
Philippines activities, or
how you to maximize
your IABC membership,
kindly e-mail
iabcphilippinesat30
@gmail.com
We would love to hear
from all of you!
COMM
CHAT
The official newsletter of IABC Philippines
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