11th edition of the Professional Travel Fair
BTExpo 2014
Dec 10-11th
General Presentation
December 11th -12th 2013
December 10-11 2014
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
WHO IN 2013?
Join BTExpo : Contact us now for a stand at [email protected]
BTExpo S.A. | 49, rue des Trois Rois 1180 Brussels Belgium
[email protected] | T +32 2 376 45 04 | F +32 2 376 65 14
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
BTExpo 2014 Global Presentation
BTExpo, initiated in 2003, is run by 4 tourism professionals who have excellent field knowledge. They
know that the tourism industry is a human based business. That's the reason of such an event.
Everything on BTExpo is made to enhance the number and quality of personal contacts.
BTExpo is the major event for Tourism Professionals in Belgium. It opens its doors every year in
December for two days. It is exclusively B2B. It aims to improve contacts between producers of
travel products and resellers, mainly travel agents and buyers. BTExpo has the support of the main
Belgian travel magazines and travel associations (ABTO, BTO, SITE, UPAV, VVR, ….).
Visitor numbers have remained stable throughout the years, despite the various crises. The number
of registered visitors reached 4.004 professionals in 2013 (more than 80% of the professional
market). Since 2011, the concept has radically changed. BTExpo is now hosted in a central location.
Launching rates for exhibitors are lower and the stand structure is more intuitive.
In 2013 BTExpo registered
 231 Exhibitors
 350 Brands
 35 European hosted buyers (in addition to the local ones)
Organised :
 2 Networking lunches (320 participants)
 12 Events (workshops, press conferences, Board meetings, award, …)
Would you consider to
take a stand next year?
Would you recommend
The Networking Lunch ?
Since 2012 BTExpo has also created special MICE section and event with hosted buyers, providing
for the needs of this special sector, which is more and more interwoven with tourism in general.
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
It's all about contacts!
How would you rate the
quality of these contacts?
How would you rate the
number of contacts made on
BTExpo ?
Very good
Various instruments stimulate the professional contacts : the Networking Lunch on both days, based
on the speed dating principle, the Travel Agents’ Party, the Cocktail dedicated to the MICE industry
and several workshops during both days of the fair. In addition, the general layout makes networking
easier (stands are standard located in a human sized area, making contacts easy, warm and
"BTExpo's new formula really increases and improves the contacts.
The fair has a spontaneous setup"
Tour Operators,
Hotels and Venues,
Tourism office Boards,
Cruises, Attraction Parcs,
Airlines, coach companies,
Railways, Cruises and Ferries,
Airports …
Travel Agents
Insurances, Assistance, Media,
New Technologies, Mail delivery
companies, Recruitment and
Interim, …
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
Wild Gallery
11 rue du Charroi / Gerijstraat
1190 Forest
Inside Parking : rue du Pont de Luttre/ Luttrebruglaan 86
Outside Parking : rue du Charroi/ Gerijstraat 21-23
Wild Gallery: rue du Charroi / Gerijstraat 11
Public Transports
Tram: lines 82 and 97
Bus: lines 49 and 50
The WILD GALLERY is located in a central area of Brussels that has spread quickly. Close to this place,
the contemporary art center, « Wiels, » was recently created, as well as many other artists’
establishments. The site is close to the highway easily accessible from the Airport and Brussels-South
10:30 – 12:30 Networking Lunch upon
registration only
10:30 – 12:30 Networking Lunch, upon
registration only
Opening 12:30 - Ending 19:00
Opening 12:30 - Ending 19:00
16 :00 – 19 :00 Opening of stand bars
17 :30 – 19 :00 Opening of stand bars
19:00 – 22.30 MICE EVENT “The Business
& Travel Event
19:00 – 00:00 The Travel Agents' Party
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
Why BTExpo?
12 reasons why BTExpo is your best shot in 2014
The Concept
1. Combining Travel and Meeting Industry | BTExpo offers a clear and complete overview
of both markets. We are inviting the travel and congress Managers of key companies located in
Belgium and in neighbouring countries.
2. More value for money | Unbeatable rating system: all-in stands around 2000€ according
to the confirmation date (V.A.T. and administrative charges Excl. – refer to the order form). To
be compared with the cost of a salesperson or a print ad, and you know what’s good for you.
3. The stand concept | All stands have an equal, cost cutting basis. Exhibitors can enhance it,
according to their particular budget and ambitions.
4. Innovative approach with guaranteed networking
| BTExpo is aware of the
importance of networking and organizes various networking actions and events before, during
and after the fair. We provide the exhibitors with the Exhibitors Info Session (2 months prior to
the fair), two Networking Lunches (Business Speed Dating), a specific MICE Cocktail, and a cosy
VIP Lounge plus an outdoor party in June.
Belgium and Brussels
5. Belgium is a top export market | N°6 in the World, according to tourism expenditure
per inhabitant. Belgians spend more than Germans, Dutch, British, Spanish, American, Brazilian
and Swiss. Belgium is the only +10 Million inhabitants country in the Top 10! Belgium is also
the European “test” market most of international companies test the European markets in
Belgium, its socio-cultural variety combined to the economic situation and to its rather small
size make it a reference for new trends and innovations.
6. Institutions and Multinational headquarters | “If you want to be heard, say it in
Belgium” | Brussels is one of the main corporate and institutional centres of Europe!
7. Venue at the heart of Brussels + facilities | The Wild Gallery, located near from the
South Station, is a warm and historical post-industrial art deco style building with free parking
facilities (600 parking outside + 200 paying parking inside)
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
People & support
8. Qualified visitors | 80% of Belgian trade professionals in 2 days
 100% professional trade (B2B), focused on networking
 More than 4000 qualified visitors from Belgium and neighbouring countries
 All segments of the tourism industry are present: Leisure Travel & Business Travel,
Meeting Industry
 A balance between sales staff and brand managers
9. Support
| BTExpo has the support of the trade press and national trade organizations
together with an increasing number of associations ( Visit USA, C&FW, Euromic,…).
10. BTExpo is officially recognized by the market, winner of the “Recognition
Award” 2013 of the Travel Magazine | For its eleventh edition BTExpo will concentrate
its efforts on its assets, i.e. create and develop contacts both among exhibitors and between
exhibitors and visitors.
11. BTExpo 2014 | a small flexible and professional team whose target is to enhance the value
of exhibitors’ contacts and to cherish the visitors.
12. WITH YOU AND FOR YOU! Your involvement counts as much as ours to reach
summits together.
Recognition Award 2013 BTExpo 10 Years
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
Who in 2013?
Airlines and Airports Air Europa, Aeromexico, Air France, Air Transat, Airberlin, Alitalia, Brussels
Airlines, Cebu Airlines, Delta, Etihad Airways, Fiji Airways, Icelandair, Inter GSA, Jet Airways,
KLM, LAM, Lan Airlines, Liege Airport, Nature Air, Qatar Airways, Sky Airline, Starperu, TAP,
Thomas Cook Airlines Belgium, Ural Airlines, Vueling, Xl Airways France
Associations ABTO, BTO, Avitour Site, VVR, UPAV
DMC A la carte Tours, A+DMC Malta by Robert Arrigo, Abercrombie & Kent, African Eagle (Receptifs
leaders), Aldo Travel Agency (Tob Romania), Alexander Tour Company Ltd, Alico Tours,
Amparus Tour, Andrew The Travel Company, Apsara (Receptifs Leaders), Armen Tours,
Armenia Holidays, Asia Jet (Receptifs Leaders), Atlas D.d. Croatia, B.I.T. Brazil (Iris Mertens),
Baltic Blues Travel, Bolshoi (Bt France), Carré Destinations, Caucasus Travel, Costa Group
International (Receptifs Leaders), Delta Tours (Lithuania), Eastwind (Receptifs leaders), Enjoy
Jordan Tours & Travel, Exotissimo travel, Experience Scotland, Flysardinia, Geotours
(Receptifs leaders), Gigatour Italy, Global International Tours, Griffe Italia, Hipoint Events,
Iceland Travel, Ideal Travel, Indigo DMC Group, Irish Horizons, Ivents (Iris Mertens), Karma
House Travel & Tourism (Euromic), Kenadora (South Africa), KMP Russia (Carre destinations),
KMS, Kosmos Travel, Latvia Tours, Meeting Experience, Mia Voyage (Tob Romania), Monpays
Tours, New Logic Ltd, Nordic Visitor Dmc, Nouvelles Frontières TUI, Pulse Indonesia
(Receptifs Leaders), Radiant Tours & Travels, Rusmice (Iris Mertens), Saberatours, Savanna
Tours & Safaris,Siam Panoramic, South Carpathian Travel Center Srl (Tob Romania), Tab
Turizm Turquie Passion, Tai Yang (Receptifs Leaders), Taiga Euro Baltika, TBI - Trail Blazer
Tours India Pvt Ltd, Terra Group (Receptifs Leaders), Tsar Voyages, Tucaya, UTS Travel, Visit
Georgia, Viva Latina Tours (Tucaya), World Synergy Travel (Tob Romania), Receptifs Leaders
Education et recruitment Brussels Tourism Jobs, ISALT (Haute école Galilee),
Catering Ottissimo, Traiteur Léonard,
Congress Center and Tourism Office Visit Luxembourg, Associazione Unsic Puglia, Colorado Tourism
Office, Dominican Republic Tourism Office, Experience Kissimmee Cvb, Grandvalira (Andora) ,
Greater Miami Convention & Visitors Bureau, India Tourism, Mexico Tourism Board,
Ministère du Tourisme Sénégal, Mississippi & Tennessee Tourism, Municipality of Paros
Island Cyclades Greece, New Orleans Tourism Office, Office du Tourisme de Louisiane, Oman
Tourism Board, Provincia di Pescara (Italia), TCA Abu Dhabi, Tob Romania, Tran Municipality
Bulgaria, Visit Brussels, Visit California, Visit Usa, Wallonie-Bruxelles Tourism, Tourism Board
Cruises & Ferries Costa Crociere, Croisières de France, Croisieurope, Dfds Seaways, Navicruise, Sncm
Car renters Motors Village, Sunny cars
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
Hotels and Chains Bahia Principe Hotels & Resorts, Bedsonline, Best Western (Visit USA), Carlson
Rezidor Hotel Group, Château Maison Noble Saint Martin, Framissima Palm Beach, Hilton
Worldwide Belgium, Hotel International, Hotel Lafodia, Hotel Le Royal Luxembourg, Hotel
Metropole, Hôtel Royam (Framissima Palm Beach), Hôtels Plaza Andorra, Kimpton Hotels &
Restaurants (Visit USA), Lamantin Beach Hotel, Le Clervaux Boutique et Design Hotel, Le
Koussan, Marriott Hotels of Brussels, Melia Hotels International, Mondorf Domaine Thermal,
Palladium Hotels (Iris Mertens/Ivents), PTC Pan Trading Company, Respond on Demand,
Royal Windsor Hotel Grand Place, Steigenberger, Grandhotel Brussels, Sunlodges - Ocean
Village Club, Tango Mar Hotel (Costa Rica), The Residence Hotels, Tiara Park Atlantic Porto,
Zanzibar Collection
MICE Kamen Mice (Only Croatia), Mice Finder, Parlamentarium (Parlement Européen), Site, UNC
Lounge, Wild Gallery
Insurances Touring, Assurances l'Européenne, Garantiefonds Reizen
Média Experience Magazine/The Corporate Traveller, Pagtour, Travel & Tour World's Online
Magazine, Travel Magazine, Travel 2, Travel Express,Travel 360, Info Travel, Voyage
Rail NMBS/SNCB Europe,Thalys international, TGV Bruxelles-France, Eurostar, ICE/DB Bahn
Services & Logistic & Technologies Amadeus Benelux, EURAM, ENCIMA, Expedia Taap, Holidea,
Ottissimo Espresso, Promo Planning, Servico Bvba, Transparc 95, Travelnote, Travelport,
Visum Centrale/Centrale Visa – CIBT.
Tour Operators 7Plus, Africadona, Arthema, BT tours, Corsica Travel, Easy Tours, Emozioni, Exodis,
Escape, Exclusive Destinations, Exodis, Footprints, Go East (Intertravel), Imagine Travel
(Travel By Excellence), Intertravel Corp., Karpaten Turism (Tob Romania), Lagrange, Live to
Travel, Morabeza, O.V.E.S.T. Destination Italy, Pam Vermeulen (Intertravel), Qantas Holidays
Antipodes, Rainbow, Skiworld, Sudamericatours, Terre d’Afrique, Thomas Cook - Retail
Belgium, Transeurope, Travel by Excellence, Travelworld, Turquie Vision, USA Travel, V.O.S. Vision of Scandinavia, Wings'n wheels, Your Travel, plus associated brands
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
Special Activities
BTExpo encourages its exhibitors to organize activities aiming to attract visitors on their stands
and/or increase their appeal. We support them with the organisation when needed, and with
including them in the program. Some of those activities, such as the Networking lunches, Quiz, and
Travel Agents Party are pre-organised, whereas others are the result of exhibitors’ imagination and
commitment. BTExpo collaborates to any suggestion (cocktails, workshops, particular invitations or
activities…). Proposals are always worked out in collaboration with exhibitors, trying to make them
profitable for exhibitors. Those initiatives are particularly efficient and mostly with limited
investment. You will find hereunder some proposals, bearing in mind that others are always
welcome and will be conceived with your collaboration within your budget.
Tourism Industry Activities
Specific Zones - Countries, Visit USA, Services, MICE, etc.
If you plan to book a zone with some partner organizations, feel free to ask for it, the sooner the
Travel Agents Quiz (Dec. 11th – 18:30 to 20:00)
Traditionally, the second evening closes with a coloured event where our sponsors offer various
prizes and/or drinks at special bars (tickets being delivered on the stands during both days of the
Travel Agents’ Party (Dec. 11th from 20:00 to midnight)
BTExpo celebrates the tourism industry with a sparkling party for all travel agents, members of the
MICE, exhibitors, partners, media, associations, sponsors…
Everyone with a badge can enter free of charge being invited to enjoy the evening which is mainly
sponsored by exhibitors who offer tickets on their stands during both days. The party ends up at
BTExpo 2014 - General Presentation File
11th edition of the Professional Travel Fair
MICE Activity : Networking dinner & MICE meeting zone
On December 10th from 19 to 22.30 pm
The Mice zone concentrates on professionals who have explicit interests for the Meeting
Industry. Again, this visit is totally free for professional visitors. BTExpo aims at being the place to be
for efficient business contacts, combining MICE with Tourism activities.
Networking Lunch (Dec. 10th & 11th from 10:30 to 12:30 – before
opening to visitors)
Highly appreciated B2B event based on the
concept of speed dating. At least 92% of the
2013 participants would recommend this
networking tool. The guests switch tables three
times, in order to meet potential business
partners. Participants shortly introduce
themselves and exchange business cards. It is
an opportunity for them to considerably
extend their professional network.
Business Speed Dating
Total duration
Time per table
40 min (x3)
Convives per table
Time per conversation
3-5 min (x10)
BTExpo S.A. | 49, rue des Trois Rois 1180 Brussels Belgium
[email protected] | T +32 2 376 45 04 | F +32 2 376 65 14
BTExpo 2014 - General Presentation File