sponsorship guide - Urban Craft Uprising

Thank you for your interest
Thank you! You
have helped turn my
tiny art hobby business
into a real part-time
job! My business has
grown so much since
the summer show and
it will continue to grow
more after this winter
show I’m sure. And
while it’s great to make
money, more than that
I am enjoying what
that really means: the
opportunity to spend
more time doing what
I love to do—make
pottery and share color
and design ideas with
my customers. Thanks
for all the hard work you
put in, we appreciate it!
-Mandy S., Seattle, WA
in becoming a part of the Urban Craft
Uprising family. With our diverse group of vendors and fans, we have a huge platform from
which you can showcase your business. And, with the support of our sponsors, we have been
able to provide a unique shopping experience that brings fans in droves to our biannual show.
With such a huge audience, you have many options and avenues through which you can
showcase your busines­s —read on for more details. We look forward to working with you!
HISTORY
Urban Craft Uprising was started in 2004 to showcase the work of independent crafters, artists
and designers ­— to provide a unique, high quality, hand-crafted alternative to “big box” stores
and mass produced goods.
At Urban Craft Uprising’s shows, fans can choose from a wide variety of hand-crafted goods
including clothing of all types, jewelry, gifts, bags, wallets, buttons, accessories, aprons, children’s
goods, toys, housewares, paper goods, candles, journals, art, food & much, much more. Each
Urban Craft Uprising show is carefully curated and juried to ensure the best mix of crafts and
arts along with originality and uniqueness.
Urban Craft Uprising has come a long way since its early beginnings, its first holiday show
featuring just 50 crafter booths and overflowing crowds. Urban Craft Uprising is now the
largest indie craft event in Seattle and the Pacific Northwest, with our most recent Winter Show
drawing in over 16,000 attendees, and more than 150 crafters, artists and designers from around
the world. In 2009, Urban Craft Uprising expanded its horizons to include a summer show,
which has since become an annual event hosting 130+ vendors and garnering attention from
dedicated fans and summer tourists alike.
DEMOGRAPHIC
During the jury process, we focus on choosing a diverse group of vendors to
satisfy our shoppers, while keeping each show fresh with new vendor booths and
cutting edge crafts. We aim to feature 30% first-time vendors at each show, to
keep our fans intrigued and excited, while continuing to host longtime favorites
as well. However, our number one priority is to maintain the high level of quality
our show has developed a reputation for; because of this and the ever-growing
pool of applications we receive for each show, our acceptance rate for vendors is
around 25%. Judging by the lines that form around the corner and up the street
hours before doors open the morning of the show, we are confident that we are
keeping our fans excited and interested in each unique Urban Craft Uprising.
I LOVE YOU GUYS!
HANDS DOWN THE BEST SHOW
I DO! It makes my year and I’m very
grateful to be a part of it! You guys
rock! Thank you for all your hard work!
- Camille A., Seattle, WA
73%
of attendees are
college graduates
85%
of attendees are
women
65%
of attendees are
crafters or aspiring artists
68%
of attendees are
between the ages
of 25-45
Average household income
$80K-$99K
2013 Craft Vendors:
165
2013 Attendees:
12,500
2014 Craft Vendors:
165
2014 Attendees:
16,300
2014 pageloads: 196,979
2014 unique visitors: 88,272
Current newsletter subscribers: 8,887
MASTER CRAFTER LEVEL:
Show Benefits: Summer AND Winter Show
° Your large logo in the UCU Program Guide (100,000+ distribution in local weekly paper
and at the show)
° Inclusion in our famous swag bags, given to the first 100 customers both days of the show,
plus about 40 more bags given our to our volunteers (280 bags per show)
° Opportunity to display your banner at the show (limited to 10 feet in width)
° Opportunity to come work the crowd at the show with a 10’ x 5’ booth of your own to use
for demos, sampling or vending. Booth includes electricity (if needed), tables and chairs.
° Your large logo on the UCU website
° Your large logo in UCU pre-show promo materials, including postcards, posters, and press kits
° Inclusion in the monthly UCU newsletter, reaching 7,500+ subscribers
° One blog post specifically featuring your business (could include an interview or
promotional information)
° Link to blog post on our Facebook page with over 7,600 fans
° Space in the left sidebar of select pages of our website to run special promotions and ads for
the full 12 months of sponsorship duration
Total for package $2050
ONE-HIT WONDER LEVEL:
Show Benefits: Single Show Only
our large logo in the UCU Program Guide (100,000+ distribution in local weekly paper
°Y
and at the show)
° I nclusion in our famous swag bags, given to the first 100 customers both days of the show,
plus about 40 more bags given our to our volunteers (280 bags per show)
° Opportunity to display your banner at the show (limited to 10 feet in width)
° Opportunity to come work the crowd at the show with a 10’ x 5’ booth of your own to use
for demos, sampling, or vending. Booth includes electricity (if needed), tables and chairs.
° Your large logo on the UCU website
° Your large logo in UCU pre-show promo materials, including postcards, posters, and press kits
° Inclusion in the monthly UCU newsletter, reaching 7,500+ subscribers
° One blog post specifically featuring your business (could include an interview or
promotional information)
° Link to blog post on our Facebook page with over 7,600 fans
° Space in the left sidebar of select pages of our website to run special promotions and ads for
the full 12 months of sponsorship duration
Total for package $1550
APPRENTICE LEVEL:
Show Benefits: Winter and Summer Show
° Your small logo in the UCU Program Guide (100,000+ distribution in local weekly paper
and at the show)
° Inclusion in our famous swag bags, given to the first 100 customers both days of the show
° Your small logo included in promotional materials distributed at the show
° Display your banner at the show (limited to less than 10 feet in size)
° Your small logo on the UCU website
° Your small logo in UCU pre-show promo materials, including postcards, posters, and press kits
° Inclusion in the monthly UCU newsletter, reaching 7,500+ subscribers
Total for package: $1050
All photos by Kat Cheney at http://bracketsquared.com © 2011
CRAFTER LEVEL:
Show Benefits: Single Show Only
our small logo in the UCU Program Guide (100,000+ distribution in local weekly paper
°Y
and at the show)
° Inclusion in our famous swag bags, given to the first 100 customers both days of the show
° Your small logo included in promotional materials distributed at the show
° Display your banner at the show (limited to less than 10 feet in size)
° Your small logo on the UCU website
° Your small logo on UCU pre-show promo materials, including postcards, posters, and press kits
° Inclusion in the monthly UCU newsletter, reaching 7,500+ subscribers
Total for package $650
INTERN LEVEL:
Show Benefits: Single Show Only
° Inclusion of your company’s swag in our famous swag bags, given to the first 100 customers,
both days of the show
° Your business name and link on the UCU website
Total of package $250
To sign up today or find out more please contact Kristen Rask at
[email protected]