Seminar Program

PROGRAM
2015
In cooperation with:
MARCH 9 th, 2015.
09:00 – 9:20
Reception.
09:20 – 9:40
Opening.
Diego Sanjuanbenito Bonal. Environment and Mobility Councillor of the
City of Madrid.
Adapting public spaces to bicycles.
09:40 – 10:30
"How bicycles transform public spaces. New York’s case".
Jon Orcutt. Former Policy Director at the New York City Department of
Transportation (2007-2014).
10:30 – 11:10
"Local experiences".
. The experience of Madrid.
Elisa Barahona, Madrid’s City Council.
. The experience of Barcelona.
Adriá Gomila. Barcelona’s City Council.
11:10 – 11:40
Discussion.
Facilitator: David Erguido, Councillor in Chief of Madrid’s Central District.
11:40 – 12:10
COFEE BREAK
The cyclist’ safety as a barrier. Concerns, myths and learning.
12:10 – 13:00
"Risks, freedom, security. Debates on cyclist safety and mobility in the UK".
John Adams, University College London.
13:00 – 13:40
"Children and mobility. Reality check".
. Marta Román, Expert on mobility and infancy.
. Marisol Mena, Madrid City Council.
1
13:40 – 13:50
Video projection: "Walking or cycling to school. Interview with
Francesco Tonucci".
13:50 – 14:30
Discussion.
Facilitator: María Sintes, Environmental Education National Center.
14:30 – 16:00
LUNCH BREAK
Intermodality. Expanding Bicycle Mobility.
16:00 – 16:50
"Bicycle and intermodality. The German experience".
Jörg Thiemann-Linden. Deutsches Institut für Urbanistik.
16:50 – 17:30
"Intermodality and Bicycle".
. Miguel Ángel Delgado, City of Madrid's Regional Transport Consortium.
. José Antonio García Cebrián, Director of the Andalusian Bicycle Plan and
Seville’s Bicycle’s Plan.
17:30– 17:50
Discussion.
Facilitator: Antonio García Pastor, City of Madrid's Regional Transport
Consortium.
17:50 – 18:00
BREAK
Pedestrians and Bicycles. Conflict between allies: extent,
causes and solutions.
18:00 – 18:20
18:20 – 19:30
"Origins and extent of the conflict".
Alberto Castro, Mobility expert.
Round table: Various ways of understanding the alliance.
. Belén Moneo, Asociación Madrid en Bici.
. Manuel Martín, Asociación ConBici.
. Marcos Montes, Asociación de Viandantes a Pie.
. Álvaro Cervera, CERMI Madrid.
Facilitator: Antonio Lucio, Mobility Expert.
19:30 – 19:40
Video projection: "Sidewalks, a public space".
2
MARCH 10th, 2015
Public bicycle.
09:30 – 10:20
"Public bicycle and the mobility policies of Paris".
Alain Boulanger, Paris’ City Council.
10:20 – 11:00
"The assessment of public bicycle in Spanish cities".
. Bizi Zaragoza. Enrique Asensio, Zaragoza’s City Council.
. BiciMAD. Tobias Zisik. Bonopark’s General Director.
11:00 – 11:30
Discussion.
Facilitator: Miguel Ángel Cámara, President of the Bicycle Cities Network and
Mayor of Murcia.
COFEE BREAK
11.30 – 12.00
Building a cycling culture through communication.
12:00 – 12:30
"A spotlight for cycling in the city. Communication strategies".
Esther Anaya, Imperial College London .
12:30 – 13:15
Round table: Bicycles and the Media: the various perspectives.
. Ignacio Padilla, Asociación Biernes con B.
. Pablo León, El País Journal.
. Rafael Vidiella, Ciclosfera magazine.
Moderator: Pedro Bravo. Journalist and writer.
Profiles of cyclists in the city of Madrid.
13:15 – 13:45
"Study on cyclist profiles in Madrid". Made by Coca-Cola.
Begoña Fafián - Sandra Pina, Coca-Cola.
13:45 – 14:15
Round table: The role of businesses in promoting bike use.
. Miguel Mira, Coca-Cola Spain.
. Advertising agency La Señora Rushmore.
. Carlos Martí, Ciudad Sostenible magazine.
Moderator: Jose Illana, Quiero salvar el mundo haciendo marketing.
14:15 – 14:30
Discussion.
3
14:30 – 16:00
LUNCH BREAK
Bicycle policy. The pro-bike movement and the
administrations.
16:00 – 16:20
"Notes on the history of the bicycle policy".
Elisabeth Lorenzi, Anthropologist, National University of Distance Learning
(UNED).
16:20 – 17:30
Round table: Various types of action and relationship with the
Administrations.
. Iván Villarrubia, En bici por Madrid.
. Juan Merallo, Asociación Pedalibre.
. Alfonso Triviño, Asociación de Ciclistas Profesionales (ACP).
. Carlos Núñez, Asociación de Marcas y Bicicletas de España (AMBE).
Moderator: Sol Otero, Madrid Probici.
17:30 – 17:45
17:45– 18:00
Video projection : "Kalapie, 25 years pedaling to change the city".
CLOSURE
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